Download - #AwardWinningExcuse To Oscars
#AWARDWINNINGEXCUSE TO OSCARS
How Star Movies Leveraged Creative Content and
Relevant Influence to bring present the Oscars LIVE!
BRIEFStar Movies had planned to
telecast the Oscars event LIVE on February 27th
The Entertainment Channel wanted to bring in buzz as a Teaser to the entire gala!
OBJECTIVEThe Goal was to bring in thousands of conversations which
were not just Fun, but also Witty…
All this while also ensuring the whole activity turned into a Viral Phenomenon!
THE PLANThe brand decided to play on Sarcasm and wit and rolled out
a FUN to Participate activity rather than a Serious one!
People had to give their #AwardWinningExcusesto bunk office / college to sit back and watch the
Oscars LIVE…
ROLL OUT
We kick-started with over 80 Quirky Movie
buffs on Twitter!
Relevant Influencers followed up on the buzz next…
As planned, the Brand launched the contest at
the peek moment!
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