Download - B2b Advanced Search Engine Marketing
B2B SES Chicago
Don’t Leave it Up to the Search Engines
Tell them which are the most important pages on the site
Optimization Examples
o VMwareo Verisigno HPo A Quick Look at Real-Time Google in
Action
VMware
Content for all Searchers
Content for Education
o For initial researcherso Category ownershipo Broad information seekers
Category / industry keywords
Virtualization has its own directory and multiple sections covering ‘what,
why and who’
Virtualization has its own directory and multiple sections covering ‘what,
why and who’
Content for Product Space
o For comparison shopperso For familiars of the industryo Very qualified for follow-up
Product related (non-brand) keywords
Video Content on YouTube about Virtual Machines.
Found through search and on the VMware
YouTube channel.
Video Content on YouTube about Virtual Machines.
Found through search and on the VMware
YouTube channel.
Content for Brand Product Names
o For serious leadso For current users (upgrade, cross-sell)o For new groups in current customero For people who know what they want
Product related keywords with brand
Keyword Linking from External Elements
<a href="http://www.verisign.com/ssl-certificate/…………… ABOUT SSL
CERTIFICATES</a>
HP
Using Competitive Keywords
Goal
o Appealing contento Use competitor’s brands words legally and
where relevant
Search Visibility
Taste of Google Real-Time
http://www.google.com/search?hl=en&rlz=1B5GGGL_enUS289US289&q=computers&aq=f&oq=&aqi=g10
