Download - B2B Email Marketing
EMAIL WORKS FOR B2B
Email Marketing ROIis a whopping
127%
EMAIL WORKS FOR B2B
EMAIL WORKS FOR B2B
The average email metrics for associations include a
98.15% - Delivery Rate32.36% - Open Rate21.08% - Click Rate0.5% - Unsubscribe Rate
EMAIL WORKS FOR B2B
PURPOSES OF B2B EMAIL USAGE
For every
$1 spent, $44.25 is the average return on marketing investment
Purposes of B2B Email Usage
The most agreed upon purpose of email marketing for B2B is retention
77%
Purposes of B2B Email Usage
40%of B2B marketers rated
the leads generated by email marketing as high quality
Purposes of B2B Email Usage
Purposes of B2B Email Usage
Other purposes include• Engagement• Acquisition • Brand Awareness
47% of email opensare on mobile devices
B2B MOBILE EMAIL
80%of people delete an email if it
doesn’t look good on their mobile device
B2B MOBILE EMAIL
Responsive design improved click-through rates by
21-25%
B2B MOBILE EMAIL
75%of companies do not create mobile friendly emails and continue to lose out on ROI
B2B MOBILE EMAIL
Sources
Thank You
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