Download - B2B Lead Generation The New Normal
Jamshaid (Jam) Hashmi [email protected]
CEO & President
B2B Lead Generation: The New Normal
@jamshaidhashmi
Digitization
The
transformation
of data from
offline (physical)
to online (digital)
Did you know…?
Sales metrics are changing to reflect
changes in buyer behaviour
In the New Normal
How do people make buying decisions?
The power of 3
Lets discuss these 3 common markeCng tacCcs in greater detail
Content Marketing – Old and New
Official DefiniCon:
“Content Marke<ng is the art of understanding exactly what your prospects and
customers need to know. Then delivering that content to them in a relevant and compelling way to grow your
business”
-‐-‐The Content Marke.ng Ins.tute
SEO-‐-‐Perfectly Op-mized Page
What is Social Media?
social media is basically a conversaCon
Hi! What’s up? Did you hear?
You won’t believe...
What is Social Media?
• Using Networks such as:
The power of 3
OpCmized Content MarkeCng
New Normal DefiniCon: “OpCmized Content Marke<ng is the art of
understanding exactly what your prospect and customers need to know and deliberately producing
opCmized content based on keywords that are driving organic search traffic and conversions. Then delivering that opCmized content in a relevant and compelling way to grow your business by socializing the content through your organizaCon’s social
networks.” -‐-‐Krista LaRiviere, gShiN Labs
Focus on Engagement vs Lead count.
Implication: Businesses are moving away from “how do I generate more
leads” to “how do I engage qualified buyers.”
Where to begin?
Start with quesCons about Audience • Who is the customer? What do they care about? • Where do they discover content? • What formats do they prefer? • What mo<vates them to act? • What stories will we tell to align brand & customer goals?
Next…
• Keywords: Broad & Category (even mobile keywords) • Content: Resource Center, Blogs, Social Content, Media
• OpCmize: Corp Site, Ar<cles, Blogs, Digital Assets, Videos • Socialize: FB, LinkedIn, G+, Slideshare, Twi]er, YouTube • IntegraCon: Marke<ng & PR
• Measure: Non-‐Brand Keyword, Traffic, Social KPIs, Leads, Conversions
Hub = Blog = Website
SEO & Social Media Work Together
• Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore
• Social Media is the new way to take your SEO strategy to the next level
• Social Media increases the number of high quality links and targeted traffic
Hello. I’m SEO.
And I’m Social Media.
Changes & Updates
Remember the old adage..
Slow and Steady Wins the Race!
‘If you slowly and consistently implement this strategy, you will be ok…’
Remember the old addage..
Slow and Steady Wins the Race!
‘If you slowly and consistently implement this strategy, you will be ok…’
In the new normal…
Fast and Consistent Always Beats Slow and Steady!
