FACULTY OF ECONOMICS & BUSINESS
Syllabus
For
BACHELOR OF VOCATION (B.Voc.)
(RETAIL MANAGEMENT)
(Semester: I – II)
Session: 2015–16
GURU NANAK DEV UNIVERSITY
AMRITSAR
Note: (i) Copy rights are reserved.
Nobody is allowed to print it in any form.
Defaulters will be prosecuted.
(ii) Subject to change in the syllabi at any time.
Please visit the University website time to time.
1
Bachelor of Vocation (B.Voc.)
Retail Management (Semester System)
SEMESTER-I
Paper
Code
Paper Title Theory
Marks
Practical
Marks
Total
Marks
BVRM 101 Communication Skills in
English
50 - 50
BVRM 102 Punjabi Compulsory/ w[ZYbh gzikph
50 - 50
BVRM 103 Fundamentals of Management 50 - 50
BVRM 104 Basics of Retail Management 50 - 50
BVRM 105 Computer Practical –I
(MS Office)
50 25 75
BVRM 106 Computer Applications in
Retail
50 - 50
BVRM 107 Lab on Retail Selling Skills - 75 75
Total 300 100 400
SEMESTER-II
Paper
Code
Paper Title Theory
Marks
Practical
Marks
Total
Marks
BVRM 201 Communication Skills in
English
35 15 50
BVRM 202 Punjabi Compulsory/
w[ZYbh gzikph 50 - -
BVRM 203 Retail Shopper Behaviour 50 - 50
BVRM 204 Human Resource in Retail
Operations
50 - 50
BVRM 205 Managerial Economics 50 - 50
BVRM 206 Computer Practical –II
(MS Office)
50 25 75
BVRM 207 Training Project - 75 75
Total 300 100 400
2
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-I)
BVRM 101: COMMUNICATION SKILLS IN ENGLISH
Time: 3 Hrs Max. Marks: 50
Course Contents:
1. Reading Skills: Reading Tactics and strategies; Reading purposes–kinds of purposes and
associated comprehension; Reading for direct meanings; Reading for understanding concepts,
details, coherence, logical progression and meanings of phrases/ expressions.
Activities:
a) Active reading of passages on general topics
b) Comprehension questions in multiple choice format
c) Short comprehension questions based on content and development of ideas
2. Writing Skills: Guidelines for effective writing; writing styles for application, resume,
personal letter, official/ business letter, memo, notices etc.; outline and revision.
Activities:
a) Formatting personal and business letters.
b) Organising the details in a sequential order
c) Converting a biographical note into a sequenced resume or vice-versa
d) Ordering and sub-dividing the contents while making notes.
e) Writing notices for circulation/ boards
Suggested Pattern of Question Paper:
The question paper will consist of five skill–oriented questions from Reading and Writing
Skills. Each question will carry 10 marks. The questions shall be phrased in a manner that
students know clearly what is expected of them. There will be internal choice wherever
possible.
10x5=50 Marks
i) Multiple choice questions on the language and meanings of an unseen passage.
ii) Comprehension questions with short answers on content, progression of ideas,
purpose of writing etc. of an unseen passage.
iii) Personal letter and Official/Business correspondence
iv) Making point-wise notes on a given speech/ technical report OR
Writing notices for public circulation on topics of professional interest
v) Do as directed (10x1= 10 Marks) (change of voice, narration, combination of 2 simple
sentences into one, subject-verb agreement, using appropriate tense, forms of verbs.
Recommended Books:
1. Oxford Guide to Effective Writing and Speaking by John Seely.
2. English Grammar in Use (Fourth Edition) by Raymond Murphy, CUP
3
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-I)
BVRM 102: gzikph (bkiawh)
;wK L 3 xzN/ e[b nze L 50
gkm-eqw ns/ gkm-g[;seK
1H frnkB wkbk (ftfrnkBe s/ ;wki-ftfrnkBe b/yK dk ;zrqfj),
(;zgkH vkH ;fszdo f;zx, gq'H wfjzdo f;zx pBt?s), r[o{ BkBe d/t :{Bhtof;Nh,
nzfwqs;o.
b/y L gjhnk gqd{FD, Go{D j`fsnk d/ d/F ftu, Bkoh Fesh, tksktoDh gqd{FD
ns/ wB[`y, J/v} L fJe rzGho ;zeN.
2H nksw nBksw (;zgH ;[fjzdo pho ns/ tfonkw f;zx ;zX{)
(gq'H w'jB f;zx, nzfwqsk gqhsw, fFt e[wko pNkbth, ;[oihs gkso, gkF)
r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o.
3H g?oQk ouBk
4H g?oQk gVQ e/ gqFBK d/ T[`so.
5H (T) gzikph X[Bh ftT[_s L T[ukoB nzr, T[ukoB ;EkB s/ ftXhnK, ;to, ftnziB,
;[o.
(n) GkFk tzBrhnK L GkFk dk Ne;kbh o{g, GkFk ns/ T[g-GkFk dk nzso, gzikph
T[gGkFktK d/ gSkD-fuzBQ.
6H wks GkFk dk nfXnkgB
(T) gfjbh GkFk d/ s"o T[`s/
(n) d{ih GkFk d/ s"o T[`s/
nze–tzv ns/ gohfyne bJh jdkfJsK:
1H fe;/ fBpzX dk ;ko iK T[;dk ftFk t;s{ (d' ftu'I fJe) . 10 nze
2H nksw nBksw L ;ko, ftFk-t;s{, gq;zr ;fjs ftnkfynk, ebk g`y 10 nze
3H g?oQk ouBk L fszB ftfFnK ftu'I fe;/ fJe T[s/ g?oQk fbyD bJh 05 nze
fejk ikt/ .
4H g?oQk d/ e/ T[; pko/ gzi gqFBK d/ T[`so. 05 nze
5H Bzpo 5 T[s/ fd`sh ftnkeoD d/ nkXko ’s/ toDBkswe gqFB. 10 nze
6H Bzpo 6 ftu wks GkFk d/ gfjbh GkFk ns/ d{ih GkFk ti'_
nfXnkgB, wjZst ns/ ;wZf;nktK pko/ uko gqFB g[`S/ ikDr/,
fiBQK ftu'_ ftfdnkoEh B/ d' dk T[`so d/Dk j't/rk. 5%2=10 nze
4
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-I)
BVRM 102: mu~FlI pMjwbI
(In lieu of Punjabi Compulsory)
pwT-kRm
smW : iqMn GMty ku~l AMk : 50
1. pMjwbI BwSw
gurmuKI ilpI gurmuKI ilpI : bxqr Aqy qrqIb 20 AMk
2. gurmuKI AwrQogRw&I
sÍrW dI vMf Aqy aucwrn ivAMjnW dI vMf Aqy aucwrn 15 AMk
3. pMjwbI Sbd-bxqr Aqy rcnw
swDwrn Sbd in~q vrqoN dI pMjwbI SbdwvlI 15 AMk
XUint Aqy QIm:
1. pMjwbI BwSw : nwmkrx Aqy sMKyp jwx pCwx, gurmuKI ilpI : nwmkrx, gurmuKI
vrxmwlw; pYNqI A~KrI, A~Kr kRm, sÍr vwhk (a A e), lgW mwqrW, pYr ivc
ibMdI vwly vrx, pYr ivc pYx vwly vrx, ibMdI, it~pI, A~Dk[
2. gurmuKI AwrQogRw&I Aqy aucwrn; sÍrW dI vMf Aqy aucwrn (lGU-dIrG sÍr); sÍr
Aqy lgW mwqrW; ivAMjnW dI vMf Aqy aucwrn; pYr ivc pYx vwly vrxW
(h, r, v) dw aucwrn; l Aqy L dw aucwrn; B,D,F,J,G dw aucwrn; pYr ivc
ibMdI vwly vrxW dw aucwrn[
3. pMjwbI Sbd-bxqr Aqy rcnw: swDwrn Sbd; iek~lw sÍr (ijvyN Aw); sÍr Aqy
ivAMjn (ijvyN Awr); ivAMjn Aqy sÍr (ijvyN pw); ivAMjn sÍr ivAMjn
(ijvyN pwr); pMjwbI Sbd rcnw; ilMg-puilMg, iek vcn-bhu vcn; in~q vrqoN dI
pMjwbI SbdwvlI; Kwx-pIx Aqy swkwdwrI nwl sMbMiDq[
5
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-I)
AMk-vMf Aqy prIiKAk leI hdwieqW
1. pihly XUint iv~coN pMjwbI BwSw Aqy gurmuKI ilpI dI bxqr Aqy qrqIb nwl
sbMiDq 5-5 AMkW dy cwr ivhwrk pRSn pu~Cy jwxgy[ AMkW dI vMf A~goN iek-iek jW do-do AMkW dy Coty pRSnW ivc kIqI jw skdI hY[
2. dUjy XUint iv~coN gurmuKI AwrQogRw&I Aqy aucwrn nwl sbMiDq 5-5 AMkW dy iqMn ivhwrk pRSn pu~Cy jwxgy[ AMkW dI vMf A`goN iek-iek jW do-do AMkW dy Coty pRSnW ivc kIqI jw skdI hY[
3. qIjy XUint iv~coN pMjwbI Sbd-bxqr Aqy Sbd rcnw nwl sbMiDq 5-5 AMkW dy do ivhwrk pRSn pu~Cy jwxgy[ AMkW dI vMf A`goN iek-iek jW do-do AMkW dy Coty pRSnW ivc kIqI jw skdI hY[
4. in`q vrqoN dI pMjwbI SbdwvlI nwl sbMiDq iek-iek AMk dy pMj (AwbjYkitv) pRSn pu~Cy jwxgy[
5. pRSnW dI BwSw srl Aqy spSt r~KI jwvy[
6
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-I)
BVRM 103: FUNDAMENTALS OF MANAGEMENT
Time: 3 Hrs Max. Marks: 50
Note: The question paper covering the entire course shall be divided into three sections.
Section A: It will have question No.1 consisting of 12 very short answer questions
from the entire syllabus with answer to each question up to five lines in length.
Students will attempt 10 questions. Each question will carry one mark; the total weightage
being 10 marks.
Section B: It will consist of essay type/numerical questions up to five pages in length.
Four questions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the
syllabus. The candidates will be required to attempt any two questions. Each question will
carry 10 marks. The total weightage of this section shall be 20 marks.
Section C: It will consist of essay type/numerical questions with answer to each question
up to five pages in length. Four questions numbering 6,7,8 and 9 will be set by the
examiner from Part-II of the syllabus. The candidates will be required to attempt any two
questions. Each question will carry 10 marks. The total weightage of the section shall be
20 marks
PART-I
Management: Meaning and definition, nature, purpose, scope, importance and functions,
Management as art, science and profession, management as a social system, concept of
management, administration and organization, principles of management, scientific
management.
Planning: Meaning, significance, types of plans, nature, elements: objectives, policies, rules,
procedures, methods, programmes, strategy, decision making.
Organizing: Meaning, nature and purpose of organization forms of organization: line,
functional and line and staff, formal and informal organization.
PART-2
Staffing: Meaning, nature and functions of HRM, manpower management, factors affecting
staffing, recruitment, selection, training and development, performance Appraisal: need and
process.
Directing: Motivation: meaning, nature, importance, types, and theories of motivation: Mc.
Gregor’s, Maslow and Herzberg. leadership: meaning, nature, styles.
Coordination: Principles and techniques, difference between coordination and cooperation.
Controlling: Meaning, nature, importance, scope, principles, prerequisites, steps, limitations
and techniques.
SUGGESTED READINGS:
1. Robbins, S.P., & coulter, M.K., “management”, Pearson education inc., New Delhi.
2. Gupta, Meenakshi, “principles of management”, phi learning pvt. ltd., New Delhi.
3. Koontz, h., Weihrich, h., & Aryasri, A.R., “essentials of management”,
Tata McGraw-hill, New Delhi.
4. Prasad L. M., Principles and Practices of Management, Sultan Chand and Sons.
7
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-I)
BVRM 104: BASICS OF RETAIL MANAGEMENT
Time: 3 Hrs Max. Marks: 50
Note: The question paper covering the entire course shall be divided into three sections.
Section A: It will have question No.1 consisting of 12 very short answer questions
from the entire syllabus with answer to each question up to five lines in length.
Students will attempt 10 questions. Each question will carry one mark; the total weightage
being 10 marks.
Section B: It will consist of essay type/numerical questions up to five pages in length.
Four questions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the
syllabus. The candidates will be required to attempt any two questions. Each question will
carry 10 marks. The total weightage of this section shall be 20 marks.
Section C: It will consist of essay type/numerical questions with answer to each question
up to five pages in length. Four questions numbering 6,7,8 and 9 will be set by the
examiner from Part-II of the syllabus. The candidates will be required to attempt any two
questions. Each question will carry 10 marks. The total weightage of the section shall be
20 marks
PART I Introduction to Retailing, Importance of retailing in economy; Scope of Retailing, Evolution
of Retail Environment, The Wheel of Retailing-The Accordian Theory, Emerging Trends in
Retailing, Career options in retailing, Retail Structure in India.
Retail Strategic Planning and Operation Management, Retail Financial Strategy, Target
Market Selection and Retail Location, Store Design and Layout, Visual Merchandising and
Displays.
PART-II
Merchandise Planning, Buying and Handling, Merchandise Pricing, Retail Communication
Mix, Promotional Strategy, Retail Human Resources Management, Customer Service, The
GAPs Model, Customer Relationship Management.
Retail Selling Skills: Pre-Check, Opening the Sale, Probing, Demonstration, Trial , Close
Handling Objections, Closing, Confirmations & Invitations. Retail Management Information
Systems, Legal and Ethical Issues in Retailing.
SUGGESTED READINGS:
1. Michael Levy, Barton Weitz, Ajay Pandit, Retailing Management, Tata McGraw Hill.
2. Piyush Kumar Sinha and Dwarika Prasad Uniyal, Managing Retailing, Oxford
Dictionary Press.
3. K.V.S. Madaan, Fundamental of Retailing, Tata McGraw Hill 2009
4. Bajaj C; Tuli R., Srivanstava N.V., Retail Management, Oxford University Press.
8
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-I)
BVRM 105: COMPUTER PRACTICAL-I (MS OFFICE)
Max. Marks: 75
Theory Marks: 50
Practical Marks: 25
PART-I
MS WORD
Introduction to Word, Introduction to Parts of a Word Window - Title bar, Menu bar, Tool
bar, the Ruler, Status area, Creating new document, Opening an existing document, To insert
a second document into an open document, Editing a document, Deleting text, replacing text,
moving and copying text, Page setup, Margins and gutters, Changing fonts and front size, To
make text bold, italic or underline, Line spacing, Centering, right alignment and left
alignment, Page breaks, Headers and footers, Putting page numbers in headers and footers.
Saving documents - naming word document, saving in different formats, saving on different
disks
Spell checker, Printing. Tables - Creating a table using the table menu, entering and editing
text in tables, selecting in tables (adding rows, changing row heights, deleting rows, inserting
columns, changing columns and cell width). Borders and shading, Templates and wizards,
Working the graphics, Drawing objects, Using frames, position objects, Mail merge.
PART- II
MS–POWER POINT
Introduction to Ms Power Point, Power Point Elements – Templates, Wizards, Views and
Color Schemes, Exploring Power Point Menu - Opening and Closing Menus, Working with
Dialog Boxes. Adding text, adding title, moving text area, resizing text boxes, adding art.
Starting a new slide, starting a Slide show, Saving Presentation, Printing Slides, Different
Views. Formatting text formatting - Changing format with a new layout, using a pick look
wizards to change format, Alignment of Text, Working with text spacing. Enhancing text
Formatting - Using Bullets, Changing text font and size, Selecting text style, effect and color,
Picking up and applying styles, Creation of Graphs, Displaying slide show and adding multi–
media.
SUGGESTED READINGS:
1. Windows Based Computer Courses, Rachhpal Singh & Gurvinder Singh.
2. Information Technology, Hardeep Singh & Anshuman Sharma.
3. Office Complete, BPB Publications.
9
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-I)
BVRM 106: COMPUTER APPLICATIONS IN RETAIL
Time: 3 Hrs Max. Marks: 50
Note: The question paper covering the entire course shall be divided into three sections.
Section A: It will have question No.1 consisting of 12 very short answer questions
from the entire syllabus with answer to each question up to five lines in length.
Students will attempt 10 questions. Each question will carry one mark; the total weightage
being 10 marks.
Section B: It will consist of essay type/numerical questions up to five pages in length.
Four questions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the
syllabus. The candidates will be required to attempt any two questions. Each question will
carry 10 marks. The total weightage of this section shall be 20 marks.
Section C: It will consist of essay type/numerical questions with answer to each question
up to five pages in length. Four questions numbering 6,7,8 and 9 will be set by the
examiner from Part-II of the syllabus. The candidates will be required to attempt any two
questions. Each question will carry 10 marks. The total weightage of the section shall be
20 marks
PART-1 Introduction to Information Technology, Evolution of IT Management, basics of information
system, Types of Information System, Internet based Business Systems, Electronic Point of
Sales-Hardware, Software and Automatic Identification and Data Capture (AIDC), Value
Chain Reconstruction for E-Business, ITManagement Challenges and Issues, Database
Management System, network and telecommunications, Electronic Point Of Sales (EPOS)
Approaches to EPOS, modern electronic payment methods, SmartCards, EPOS Products and
Suppliers, Managing Retail through Technology.
PART-2
Enterprise Resource Planning (ERP), Information Systems for supply chain management,
Knowledge Management, Data Warehousing, DataMining, Customers Relationship
Mangement applications, e-tailing, Emerging retail technology and retail IT products and
vendors, E-Business, E-Business Expectation and Customer Satisfaction.
SUGGESTED READINGS:
1. Information Technology for retail, Girdhar Joshi, oxford printing press.
2. Henry C.lucas.jr., information Technology-strategic Decision Making for Managers, John
Wiley and Sons Private Limited, Singapore
3. Swapana Pradhan, Retailing Management, Tata mc graw hill publishing company
10
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-I)
BVRM 107 : LAB ON RETAIL SELLING SKILLS Max. Marks: 75
External examiner will be appointed by the University to conduct the practical by
examining the students in the lab and award marks.
Week 1-3 (Theory)
Personal Selling Skills: objectives of Personal Selling, Identifying the potential Customers,
Receiving & Greeting, Ascertaining the needs and Arousing Interest.
Process of Personal Selling, Handling Objections, Closing the Sale, Customer Follow up,
Negotiation Strategies.
Practical Training in Lab
Week 4th
Basic Hygiene
• Tips on Basic Hygiene
• Basic Health Care
• How Hygiene affects Customers
• Cleanliness of mind & Body
Week 5th
Basic Grooming
• Dress Code
• Decent Dressing
• Hair Styling
• Maintaining Neat & Pleasant Look
Week 6th
Manners & Ettiquettes
• Body Language
• Face & Body Expressions
• Self Presentation
• Voice Modulations
Week 7th
Basic Communication Skills
• Use of Words
• Use of Signs
• Communicating First Time with the Customers
• Use of Hands
Week 8th
Customer Dealing
• How to Build Patience
• Developing Listening Skills
• Humour in Conversation
• Understanding the Customer Needs
• Anger Control
Week 9th
Conversational Skills Development on Phone
• How to Make calls
• Answering the Calls
• Representing the Company
• Following the Company’s Procedure
11
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-I)
Week 10th
Stress Management
• Handling Complaints
• Handling Stress
• Keeping Calm in Stress
• Overcoming Anxiety
Week 11th
Self Introspection
• Knowing Self
• SWOT Analysis
• Discovering own Personality
Week 12th
Refreshing Knowledge
• Building General Awareness
• New Development in Retail
• Enhancing Reasoning Abilities
Week 13th
Role Playing
• Admiring the Ideal
• Role play
• Real Life Clippings on Retail
Week 14th
Developing Relationships
• Memory Skills
• Feedback from Customers
• Giving Personal Attention
12
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-II)
BVRM 201: COMMUNICATION SKILLS IN ENGLISH
Time: 3 Hrs Max. Marks: 50
Theory Marks: 35
Practical Marks: 15
Course Contents:
1. Listening Skills: Barriers to listening; effective listening skills; feedback skills.
Attending telephone calls; note taking.
Activities:
a) Listening exercises – Listening to conversation, News and TV reports
b) Taking notes on a speech/lecture
2. Speaking and Conversational Skills: Components of a meaningful and easy
conversation; understanding the cue and making appropriate responses; forms of polite
speech; asking and providing information on general topics.
The study of sounds of English, stress
Situation based Conversation in English
Essentials of Spoken English
Activities:
a) Making conversation and taking turns
b) Oral description or explanation of a common object, situation or concept
c) Giving interviews
Suggested Pattern of Question Paper:
The question paper will consist of seven questions related to speaking and listening Skills.
Each question will carry 5 marks. The nature of the questions will be as given below:-
Two questions requiring students to give descriptive answers.
Three questions in the form of practical exercises requiring students to give an appropriate
response to a question, a proposal, a proposition, an invitation etc. For example, the paper
setter may give a proposition and ask the students to agree or disagree with it or introduce a
character giving invitations and ask the students to accept or refuse it etc.
Two questions requiring students to transcribe simple words in IPA symbols, marking stress.
13
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-II)
PRACTICAL / ORAL TESTING
Marks: 15
Course Contents:
1. Oral Presentation with/without audio visual aids.
2. Group Discussion.
3. Listening to any recorded or live material and asking oral questions for listening
comprehension.
Questions:
1. Oral Presentation will be of 5 to 10 minutes duration. (Topic can be given in advance
or it can be of student’s own choice). Use of audio visual aids is desirable.
2. Group discussion comprising 8 to 10 students on a familiar topic. Time for each group
will be 15 to 20 minutes.
Note: Oral test will be conducted by external examiner with the help of internal examiner.
14
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-II)
BVRM 202: gzikph (bkiawh)
;wK L 3 xzN/ e[b nze L 50
gkm-eqw ns/ gkm-g[;seK
1H frnkB wkbk (ftfrnkBe s/ ;wki-ftfrnkBe b/yK dk ;zrqfj)
(;zgH vkH ;fszdo f;zx, g'qH wfjzdo f;zx pBt?s), r[o{ BkBe d/t
:{Bhtof;Nh, nzfwqs;o, 2007
b/y L ;kfjs s/ b'e ;kfjs, nZyK, nu/sB dk r[D s/ ;[Gkn, ezfgT{No
ns/ fJzNoB?`N, wB[yh nfXeko.
2H nksw nBksw (;zgH ;[fjzdo pho ns/ tfonkw f;zx ;zX{) (ejkDhnK)
gmkD dh Xh (;[ikB f;zx), ;KRh ezX (;zs'y f;zx Xho), T[ikV
(e[btzs f;zx ftoe), x'NDk (w'jB Gzvkoh), dbdb (tfonkw f;zx ;zX{)
r[o{ BkBe d/t :{Bhtof;Nh, nzfwqs;o.
3H Fpd-pDso ns/ Fpd ouBk L gfoGkFk, w[`Yb/ ;zebg
4H Fpd Fq/DhnK
5H g?oQk ouBk
6H g?oQk gVQ e/ gqFBK d/ T[`so
7H w[jkto/ ns/ nykD
nze–tzv ns/ gohfyne bJh jdkfJsK: 1H fe;/ fBpzX dk ;ko iK T[;dk ftFk t;s{ (d' ftu'I fJe) . 10 nze
2H nksw nBksw L ;ko, ftFk t;s{, gkso fusoD, ;kfjs ~ d/D 10 nze
3-4H 3-4 Bzpo T[`s/ fd`sh ftnkeoD d/ nkXko s/ toDBkswe gqFB. 10 nze
5H g?oQk ouBk L fszB ftfFnK ftu'I fe;/ fJe T[s/ g?oQk fbyD bJh 05 nze
fejk ikt/ .
6H g?oQk d/ e/ T[; pko/ gzi gqFBK d/ T[`so 05 nze
7H Bzpo 7 ftu n`m nykD ns/ nZm w[jkto/ g[`S/ ikDr/, fiBQK ftu'_
ftfdnkoEh B/ gzi-gzi ~ tkeK ftu tos e/ noE ;gZFN eoB/ j'Dr/.
05+ 05=10 nze
15
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-II)
BVRM 202: mu~FlI pMjwbI
(In lieu of Compulsory Punjabi)
pwT-kRm
smW : iqMn GMty kul AMk : 50
1. pMjwbI Sbd-bxqr sMXukq Aqy imSrq Sbd in~q vrqoN dI pMjwbI SbdwvlI 20 AMk
2. pMjwbI Sbd SRyxIAW dI pCwx Aqy vrqoN:
nWv, pVnWv ivSySx, ikirAw, ikirAw ivSySx 15 AMk
3. pMjwbI vwk-bxqr
swDwrn vwk : iksmW sMXukq vwk : iksmW imSrq vwk : iksmW pMjwbI vwkW dI vrqoN dy iviBMn smwijk pRsMg 15 AMk
XUint Aqy QIm
1. pMjwbI Sbd bxqr: sMXukq Sbd ; smwsI Sbd (ijvyN lok sBw) ; dohry Sbd/duhrukqI (ijvyN DUV DwV/Br Br), imSrq SbdW dI bxqr/isrjnw; AgyqrW rwhIN (ijvyN aup-BwSw), ipCyqrW rwhIN (ijvyN rMglw), pMjwbI Sbd rcnw; pVnwvIN rUp, ikirAw/shwiek ikirAw dy rUp ; in~q vrqoN dI pMjwbI SbdwvlI ; ru~qW, mhIinAW, mOsmW, igxqI nwl sbMiDq[
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16
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-II)
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17
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-II)
BVRM 203: RETAIL SHOPPER BEHAVIOUR
Time: 3 Hrs Max. Marks: 50
Note: The question paper covering the entire course shall be divided into three sections.
Section A: It will have question No.1 consisting of 12 very short answer questions
from the entire syllabus with answer to each question up to five lines in length.
Students will attempt 10 questions. Each question will carry one mark; the total weightage
being 10 marks.
Section B: It will consist of essay type/numerical questions up to five pages in length.
Four ques- tions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the
syllabus. The candi- dates will be required to attempt any two questions. Each question
will carry 10 marks. The total weightage of this section shall be 20 marks.
Section C: It will consist of essay type/numerical questions with answer to each question
up to five pages in length. Four questions numbering 6,7,8 and 9 will be set by the
examiner from Part-II of the syllabus. The candidates will be required to attempt any two
questions. Each question will carry 10 marks. The total weightage of the section shall be 20
marks
Part-1
Introduction to Shopper behaviour, Nature, Types of Shopper, Importance of
understanding shopper behaviour, Buying participants and their role.
Concepts and techniques for understanding the retail dynamics of customer, buying
decision process for products.
Shopper decision making process, Need/problem recognition stages in retail buying
decision process such as information search alternatives evaluation, brand choice/post
purchase dissonance, brand loyalty and motivation research concepts.
Part-2
Model of retail consumer behaviour personal, social and cultural influence on customer,
understanding customer needs and motives.
Influence of social class on shopper behaviour groups, types of group & influence of
group opinion leadership, word of mouth communication.
Shopper needs and motives: - Importance, meaning and types. Motivation theories,
perception, importance & meaning, elements of perception.
Shopper attitudes: - Meaning & Elements, attitude development process. Attitude
measurement.
Customer Services in Retail, CRM.
SUGGESTED READINGS:
1. Retail Marketing by A. Siva Kumar.
2. Patronage Behavior & Retail Management by Wiiliam R. Darden.
3. Retail Marketing by Gary Akchurest.
4. Cases in Retail management by R.K Srivastava.
5. Consumer Behaviour by Wayne D.Hoyer & J.Maclnnis
18
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-II)
BVRM 204: HUMAN RESOURCE IN RETAIL OPERATIONS
Time: 3 Hours Max. Marks: 50
Note: The question paper covering the entire course shall be divided into three sections.
Section A: It will have question No.1 consisting of 12 very short answer questions
from the entire syllabus with answer to each question up to five lines in length.
Students will attempt 10 questions. Each question will carry one mark; the total weightage
being 10 marks.
Section B: It will consist of essay type/numerical questions up to five pages in length.
Four questions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the
syllabus. The candidates will be required to attempt any two questions. Each question will
carry 10 marks. The total weightage of this section shall be 20 marks.
Section C: It will consist of essay type/numerical questions with answer to each question
up to five pages in length. Four questions numbering 6,7,8 and 9 will be set by the
examiner from Part-II of the syllabus. The candidates will be required to attempt any two
questions. Each question will carry 10 marks. The total weightage of the section shall be
20 marks.
Part -A
Introduction to Human Resource in retail operations, Importance, Scope, functions,
Objectives. Evolution of the concept of Human Resource in Retail Operation. Long Run
and Short Run Objectives of HR in Retail.
Planning for Human Resource, Organisational charts, Design for Retailer’s specific
needs.
Recruitment & selection, job analysis, Process of job analysis, Job specification, Methods
of job analysis.
Part –B
Placement, Induction & Internal mobility of human resource. Training of employees,
Need for training, objectives and methods of training, evaluation, Commitment and
Motivation of human resource.
Compensation management & grievance redressal, Compensation planning, wage
systems, factors influencing wage system, Employee turnover, Labour participation in
management.
SUGGESTED READINGS:
1. Retail Management: A Strategic Approach by Berman, Bary and Joel.
2. Human Resource Management by S.P Robbins
3. Human Resource and Personnel Management by K. Arswathappa.
4. Human Resource in Indian Organisation by R.S Dwivedi.
5. Retail Management by S.L Gupta.
19
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-II)
BVRM 205: MANAGERIAL ECONOMICS
Time: 3 Hrs Max. Marks: 50
Note: The question paper covering the entire course shall be divided into three sections.
Section A: It will have question No.1 consisting of 12 very short answer questions from the
entire syllabus with answer to each question up to five lines in length. Students will attempt
10 questions. Each question will carry one mark; the total weightage being 10 marks.
Section B: It will consist of essay type/numerical questions up to five pages in length. Four
questions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of the syllabus. The
candidates will be required to attempt any two questions. Each question will carry 10 marks.
The total weightage of this section shall be 20 marks.
Section C: It will consist of essay type/numerical questions with answer to each question up
to five pages in length. Four questions numbering 6,7,8 and 9 will be set by the examiner
from Part-II of the syllabus. The candidates will be required to attempt any two questions.
Each question will carry 10 marks. The total weightage of the section shall be 20
Part-A
Introduction to Managerial Economics: - Introduction, concept, scope, significance of
managerial economics.
Distinction b/w Economics and Managerial Economics, Role of Managerial Economics &
major Economic problems & tools of managerial economics.
Demand and Supply: - Introduction, concept of demand, Law of demand, change in
demand & Quantity demanded , concept of supply, law of supply, demand & supply
equilibrium.
Elasticity of Demand and Supply:- Price elasticity of demand, measurement, factors
influencing price elasticity of demand. Income elasticity of demand, cross elasticity of
demand, elasticity of supply, factors determining elasticity of supply.
Part-B
Production & Cost function:- Production function, short run production, long run
production, producer’s equilibrium, types of production function. Concept of Cost, type
of cost in long run and short run.
Market dynamic:- elements of competition, perfect competition, monopoly & price
discrimination, imperfect competition & duopoly. Profit concepts and measurement.
Role of Government in an economy:- Introduction, Requirement of Government
intervention in an economy, role of Govt. in different economic systems and policies.
SUGGESTED READINGS:
1. Business Economics by M Adhikary.
2. Managerial Economics by O.P Chopra.
3. Managerial Economics by G Paul Keat & Phillips K.Y.
4. Managerial Economics by Prof (Dr.) Jaswinder Singh.
20
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-II)
BVRM 206 : COMPUTER PRACTICAL (MS OFFICE- II)
Max. Marks: 75
Theory Marks: 50
Practical Marks: 25
MS–EXCEL
Introduction to Worksheet/Spreadsheets, Creating a simple Worksheet, Computations in a
Worksheet, Printing the Worksheet, Graphs, Data Sorting, Filling, Query, Filtering. Applying
Formulas.
ADVANCED EXCEL
Functions and Formulas: Formulas with Multiple Operators, Inserting and Editing a
Function, Auto Calculate and Manual Calculation, Defining Names, Using and Managing
Defined Names, Displaying and Tracing Formulas, Understanding Formula Errors, Using
Logical Functions (IF), Using Financial Functions (PMT), Using Database Functions
(DSUM), Using Lookup Functions (VLOOKUP), User Defined and Compatibility Functions,
Financial Functions, Date & Time Functions, Math & Trig Functions, Statistical Functions,
Database Functions, Text Functions, Logical Functions, Information Functions, Engineering
and Cube Functions.
Working with Data Ranges: Sorting by One Column, Sorting by Colors or Icons, Sorting by
Multiple Columns, Sorting by a Custom List, Filtering Data, Creating a Custom AutoFilter,
Using an Advanced Filter.
Working with PivotTables: Creating a PivotTable, Specifying PivotTable Data, Changing a
PivotTable’s Calculation, Filtering and Sorting a PivotTable, Working with PivotTable
Layout, Grouping PivotTable Items, Updating a PivotTable, Formatting a PivotTable,
Creating a PivotChart, Using Slicers, Sharing Slicers between PivotTables.
Analyzing and Organizing Data: Creating Scenarios, Creating a Scenario Report, Working
with Data Tables.
Working with Web and External Data: Inserting a Hyperlink, Importing Data from an
Access Database or Text File, Importing Data from the Web and Other Sources, Working
with Existing Data Connections.
Customizing Excel: Customizing the Ribbon, Customizing the Quick Access Toolbar, Using
and Customizing AutoCorrect, Changing Excel’s Default Options, Creating a Custom
AutoFill List, Creating a Custom Number Format.
SUGGESTED READINGS:
1. Windows Based Computer Courses, Rachhpal Singh & Gurvinder Singh.
2. Information Technology, Hardeep Singh & Anshuman Sharma.
3. Office Complete, BPB Publications.
21
Bachelor of Vocation (B.Voc.)
Retail Management (Semester-II)
BVRM 206: TRAINING PROJECT
Time: 8 Weeks Max. Marks: 75
Project Report: 50
Project Presentation: 25
All the students will submit their Training Reports (in duplicate) within a period of one
month in the department; this period shall be counted from the last date of completion of their
training. The supervisor in the organization under whose guidance the training is carried out
will be required to grade the student's report. Each student will be attached with one internal
faculty guide, with whom they shall be in continuous touch during the training period. The
internal faculty guide will be required to evaluate (out of 25 marks) on the basis of the
assessment report provided by the organization where the Training has been completed and
his/her own assessment about the work done by the student. The evaluation of the remaining
50 marks shall be made by external examiner appointed by the university who shall evaluate
the report on the basis of presentation and the assessment report received from the
organization where student has undergone Training.