Download - Backbase Webinar: Everyday banking
The Everyday Bank
1. Pursue an Omni-Channel Delivery Model
2. Start with the Customer Experience
3. Leverage PSD2 / Account Aggregation
4. Real-time Targeting and AI driven Journeys
From Channel Islands to Omni-Channel
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MobileInternetPhone /
Call CenterOffice / Branch
InternalApplications
Call CenterApplications
InternetApplications
MobileApplications
data
datadata
data replication
data data data
Omni-Channel CXP
Widget Widget Widget Widget Widget
Web SDK | Mobile SDK
Customer Experience Services
Omni-Channel Services
LegacyApps
LegacyApps
Channel Islands Omni-Channel
data data
LegacyApps
Pursue Omni-Channel Delivery Model
Customer Behavior Shift : Instant & Seamless
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The Journey Start Here… Any Time – Any Place
TechnologySystems
Processes
Mind Devices Applications Companies
Start with the Customer Experience
Start with the Customer Experience
Approach : Design for Moments of Truth
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Identifythe mobile moments and context
Designthe mobile engagement
Engineeryour platforms,processes, and
people for mobile
Analyzeresults to monitorperformance and
optimize outcomes
Start smallwith a platform
to extend
Demo
Start with the Customer Experience
New Business Technology Strategy
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StartsInside out.
StartsOutside-in.
Classic Approach
Chan
nels
Legacy Apps
Network
UX
Data
Omni-Channel
Legacy Apps
Network
Customer First
Chan
nels
Chan
nels
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Paradigm Shift = Outside-in Approach
Customer Oriented Functions
Back Office Functions
Existing Systems
(Silos)
Digital BankingPlatform
Start with the Customer Experience
Customer wants all Finances in one Place
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Labor intensive task of getting complete overview of financial status across banks.
Before PSD2
Leverage PSD2 and Account Aggregation
What is PSD2?
Approach : Seamless Account Aggregation
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‘Account Information Service Providers’ (AISPs) can offer direct insight in all products and transactions across banks.
After PSD2 adoption
Banking API Economy
Opportunity: Build Connected Experiences
Deposits LoansInvestments PaymentsThird-party
services Other Banks 20
Next GenerationConsumer ExperiencesPFM, card linked offers
Work with FinTech VendorsP2P lending, Wallets, New
Apps, IoT, etc.
Access control, and risk management
Reduce risk through access control, metering of
enterprise assets
Outside-in BankingCross Banking Aggregation, Multiple contextual financial
apps Alternative models inWealth management
Robo-advisors for affluent segments
API
Banking API Economy
Opportunity: Complete Customer View
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Customer Controlled
Account Aggregation&
Customer Data Hub
Banks Customer FirstExperience
data
data
data
data
data
data
Banking API Economy
Opportunity: Cross- & Up Sell
Banks
data
data
data
Account Aggregation
Cross & Up-Sell
BACKBASE = Omni-Channel Banking
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ExperienceOrchestration
Existing Systems
Omni-Channel Banking
Integration
Customer First Invest in Superior Customer Experience
Lean CXP Services
Integration
Customers RM / PM
The Backbase Vision
BACKBASE: Omni-Channel Banking
ExistingSystems
PSD2 enabled banks
Customer Experience & Digital Banking Services
OLB Mobile
Seamless Omni-Channel JourneysRetail BankingBusiness BankingWealth Management
The Backbase Vision
Digital Banking API Layer – INTEGRATE & EXPOSE
FinTech Providers
Open APIs
The Backbase Vision
BACKBASE: Build Connected Experiences
Open API Layer
Omni-ChannelDigital Banking
Experience
Core Banking
PSD2 Enabled Banks