Game Creation for Everyone.
GameSalad
Overview
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Shameless Plug - GameSalad
Industry Overview
Quick History of Video Games
Austin Game Industry
Industry Upheaval
Opportunity
Investment Considerations
GameSalad
3
GameSalad
GameSalad: A Professional Tool for Everyone!
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65 Top 100games in the US App Store
500,000developers
11,000iOS games
100,000total games
World’s Fastest App Creation Engine
No Coding Required! Drag & Drop Interface
Powerful, Professional Tool
Multi platform: iOS, Android, Web & Win8
GameSalad allows developers to quickly create successful games for iOS, Android & HTML5 without having to write a single line of code.
Industry Overview
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GameSalad
Global Games Market Today
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Video game
revenues will grow
to $70.4 billion
worldwide this year,
representing a 6%
year-on-year
increase.
The number of
gamers is expected
to surpass 1.2 billion
by the end of the
year.
GameSalad
Video Game Market per Region
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GameSalad
Market Segment
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GameSalad
Global Player Base
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Quick History of Video Games
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GameSalad
1970s
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1st video game launched in 1971
Atari released Pong in 1972
Space Invaders (1978) - 360,000 cabinets and $2B
Atari 2600 (1977) - home video game market
GameSalad
1980s
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“Golden Age” of video arcades
Arcades $8B revenue 1982 (more than pop music & film combined)
Pac Man - $1B in 1980 (350,000 cabinets)
The Crash - 1983
Nintendo Entertainment System
GameSalad
1990s
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New tech - CDs, 3D graphics, new CPUs
1998 Revenues - $30B worldwide
Start of mobile gaming
Emergence of internet and competitive gaming
GameSalad
2000s
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XBox 360 & Playstation 3
iPhone and Android
Facebook & browser based gaming
Asia
GameSalad
Almost Forgot: Handheld Gaming
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Austin Game Industry
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GameSalad
Austin Game Industry
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GameSalad
Austin Game Industry
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GameSalad
Captivate!
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GameSalad
Austin Companies
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GameSalad
Education in Gaming
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Game Industry Upheaval
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GameSalad
Game Industry Upheaval
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Social Gaming (Facebook)
Mobile Gaming (Smart Phones)
Rise of Free to Play & Virtual Goods
In Game Advertising
Digital Distribution
Gaming as a Service
Data Driven Design
New Console Generation
GameSalad
Traditional Publishing Flow
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Game Developers Game Publishers
Game Players
Game Retailers
GameSalad
Social Gaming
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New gamers and mechanics
Easy to play * no winner/loser
Viral elements (play with your friends)
Free to play and virtual goods
New game platform
GameSalad
Adoption of Smartphones
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GameSalad
Growth of Smartphone Usage
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GameSalad
Mobile Gaming Growth
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GameSalad
Mobile Games and Purchasers
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GameSalad
Free to Play - In App Purchase
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GameSalad
Free to Play - Growth of Model
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GameSalad
In Game Advertising
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GameSalad
Digital Distribution
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GameSalad
Gaming as a Service
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Device and Platform Agnostic
Increase Engagement and Stickiness
Improve Monetization
EA Origin & Valve’s “STEAM”
MMOs
Downloadable Content
GameSalad
Data Driven Design
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GameSalad
New Console Generation
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Opportunity
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GameSalad
Big $$$ for the Top Games
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GameSalad
Mobile Gaming
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GameSalad
Mobile Gaming Growth
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GameSalad
Video Game Dev Costs
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GameSalad
But Lots of Competition
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Over 800,000 Apps in the iOS Store
Investment
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GameSalad
Kickstarter
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Pre-sales reduce risk
3/4 of video game Kickstarters fail
Most video game fundraising is in 10s of thousands
GameSalad
Gaming is (Still) a Great Bet!
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Virtually unopposed growth opportunity
** Big publishers are distracted by new consoles
Plenty of “Blue Water” opportunities
** Opportunity to define a genre
Chance to go global
** China, Japan and Korea - high Android adoption
Unprecedented Margins
** Low headcount - can get to profit quickly
M&A / IPO Markets
** While Zynga has slowed things down, it will be back
GameSalad
Investment Considerations
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Passion: business or gaming or both?
Team
Game - Hit Driven Industry
Monetization
Kickstarter
Data / Live Game Management
Distribution
Localization
Revenue Source
Company
GameSalad
Thanks!
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Game Creation for Everyone
