BALLS. BRANDS. STORIES.
Winning in the Hyper Digital AgeDigital Strategy Innovation SummitNew York, 21 March 2013
Nuno Santos - BrandEmotivity
Where are the balls going?1
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Storage CapacityProcessing PowerData CommunicationsSensorsEnergy Consumption
$
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Clouds of data and information
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The internet of many things
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By 2020, connected devices will reach 50 billion, outnumbering people by six to one
6 to 1 by 2020
The internet of many things
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data
data everywhere
4 mm wide1 mm thick
AccelerometerGyroscopeCompass
2,000 measurements per second - Low Energy8
data everywhere
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data everywhere
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Data
Information
Insights
Context
Forget insights - Welcome to Context
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The “invisible” computer
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Cloudsof Connected Devices
Cimple to interact, generating Data
allowing for Context
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At BrandEmotivity we call it
The HyperDigital age
Brands have never been more important2
c
Connected Equipment with sensors generating data
Algorithms, Data processing
and Analysis
Mobile as the hub of interaction and communication
Sensors Data
Communications
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Sensors generating and communicating data
c16
c17
c18
c19
c
Congratulations, Your 3rd drive today reached a maximum speed of 150 km/h, with a club face angle of 14 degrees....
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... boring...
c
BRANDSStorytelling brings
meaning to Technology
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Lets add Brands
c23
Is there a Tiger in you?
c24
c
Congratulations, Your 3rd drive today was faster than Tiger Woods’ drive on the 13th hole of the final round of Augusta in 2011.
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c
BRANDSStorytelling brings
meaning to Technology
Connected Devices with sensors generating data
Contextual data combined with
algorithms
Mobile as the hub of interaction and communication
Sensors Data
Communications
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Data powered Branded Storytelling
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The HyperDigital age is all about
Data Powered Storytelling
Winning in the HyperDigital Age3
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Action #1Accept it. You have nowhere to hyde.
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Apple Google Amazon Nike Starbucks
Microsoft Yahoo Barnes& Noble Adidas
Nokia Microsoft Borders Asics Local
Tesco
Waitrose
Asda
Costa
Action #2Define a new play-field.
They have already eaten your breakfast.
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Action #3Innovate. Innovate. Innovate.
Start from the Brand, not the Product.
Stories
Devices
Data
BrandedInnovation
© BrandEmotivity
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Action #4Break the walls. End the fiefdoms. Converge.
Your competitors will.
R&D Marketing Technology
Responsible for product innovation
Responsible for CreatingStories around Products
Responsible for DataSystems and CRM Systems
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Action #5Boardrooms are full of good excuses.You can only Win if you have the Guts.