We Live for Live Music. 3
THE OPPORTUNITY
Bandsintown creates one-of-a-kind RSViP experiences that connect
Fans, Artists and Venues.
RSViP CONCEPT
A unique experience rewarded to 10 fans who RSVP to the show in Bandsintown +
their friends. Winners receive an exclusive meet & greet with the artist, a gift pack &
enjoy the show from a VIP section.
PROMOTION
Promote the event with targeted messages to Bandsintown core trackers and
affinity fans, increasing ticket sales through dedicated emails, push notifications,
mobile takeovers & RSVP reminders.
ENGAGEMENT
Fans encouraged to RSVP to the show for their chance to win the RSViP
experience. Through Bandsintown Manager, 10 RSViP winners are selected and
messaged directly before the event.
We Live for Live Music. 4
RSVP Establishes a Direct Connection
And enables artists to communicate with fans who are going to a specific show.
We Live for Live Music. 5
Case Study: Dedicated RSViP Pre-Sale
RESULTS:
24,000 Emails sent
32% Open rate
4.24% CTR
247 Tickets Sold (68% conversion
rate)
4x ROI
We created a customized, dedicated email for Shakey
Graves’ core trackers (fans) + affinity trackers (fans of similar
bands), geo-targeted via Bandsintown for Promoters,
including a private pre-sale password to drive immediate
conversions.
We Live for Live Music. 6
Promote the event and the RSViP
experience to core & affinity fans via geo-
targeted emails & push notifications
RSViP winners receive a digital goodie
bag + a video trailer promoting future
RSViP concerts.
BEFORE: Drive RSVP’s DURING: In-Venue Experiences AFTER: Relive Via Photos/Video
The artist messages RSViP winners via
Bandsintown Manager. Fans enjoy the
show via RSViP experience package.
The Fan Engagement Cycle
We Live for Live Music. 7Bandsintown Group Proprietary & Confidential
XS: The #1 Nightclub in Las Vegas
We Live for Live Music. 8
IN-VENUE PROMOTION
Bandsintown Group Proprietary & Confidential
Queuing Line Monitors Main Entrance RSViP Cabana
RSViP Cabana Bar Monitors Queuing Line
We Live for Live Music. 13
Expanding RSViP
January + February
Launched in NYC
February
Expanded to the #1 Night
Club in Las Vegas
March
Incentivized Promoter
Packages