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Bank Location Analysis
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Identifying Most Profitable Locations for New Bank Branches
• Identifying Important Variables• Correlations of potential variables• Mapping Existing Banks• ESDA• Suitability Analysis• Trend analysis (Inverse Distance Weighted)• Combined Suitability Analysis• Further Investigation
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CorrelationsPearson Correlations
Tract
Deposits# of
Banks
Per Capita Income
Total Populati
on(nh)
White % (nh) White
Aggregate
income% Black & Hispanic Density
Tract Deposits1 .777(**) .126(**) .073(**) .189(**) .130(**) .200(**) -.191(**) -.047(*)
# of Banks .777(**) 1 .144(**) .114(**) .243(**) .170(**) .239(**) -.253(**) -.078(**)
Percapita Income .126(**) .144(**) 1 -.127(**) .585(**) .747(**) .766(**) -.698(**) -.373(**)
Total Population.073(**) .114(**) -.127(**) 1 .340(**) -.109(**) .394(**) .088(**) .150(**)
(Nh) White .189(**) .243(**) .585(**) .340(**) 1 .835(**) .814(**) -.758(**) -.292(**)
% (nh) White.130(**) .170(**) .747(**) -.109(**) .835(**) 1 .646(**) -.893(**) -.419(**)
Agg Income .200(**) .239(**) .766(**) .394(**) .814(**) .646(**) 1 -.617(**) -.273(**)
% Black & Hispanic -.191(**) -.253(**) -.698(**) .088(**) -.758(**) -.893(**) -.617(**) 1 .389(**)
Density -.047(*) -.078(**) -.373(**) .150(**) -.292(**) -.419(**) -.273(**) .389(**) 1
** Correlation is significant at the 0.01 level (2-tailed).* Correlation is significant at the 0.05 level (2-tailed).
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Further Research
• Commercial Zoning and IDW Suitability
• Business money flows
• Expansion to entire SCAG region