Download - Barcelona, The Mobile World Capital 2013
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Barcelona The Mobile World Capital
A major Business hub of Southern
Europe & the Mediterranean
Area of Economy, Enterprise & Employment
Barcelona City Council
February 2013
Barcelona – Some Facts
A city with 1,6 Million inhabitants and a Metro Area of nearly 5 Million
Capital of Catalonia, with 7.5 million inhabitants and 19.5% of the Spanish GDP
48% of the employees work in knowledge intensive sectors
77,000 employees working in the IT sector
88,000 employees working in the creative industries sector
175,000 enterprises (95% of them microbusinesses)
214,000 students at the 8 Universities of the Barcelona area**
15.5 Million tourist overnight stays***
The 12th best world city in terms of Scientific Production
** Data of the academic year 2010 – 2011
*** Last available data (2011)
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Best Infrastructures in Southern Europe
Linked to the European Highway Network Linked to the European High Speed & Cargo train network
Fast accessibility and connectivity
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5 Million inhabitants
Europe’s 5th most populated
Metropolitan Area
The best springboard to access the Euromed, Asian & Latin American markets
The centre of the most dynamic
Euromediterranean Megaregion
Highly qualified workforce
214,000 students at the 8 Universities
of the Barcelona area
2 of Barcelona’s Business Schools are ranked among Europe’s 10 best
Europe’s 5th Europe’s 6th
214,000 students in the 8 Universities
of the Barcelona Area
33 University Research Institutes
5,900 new Engineering graduates yearly
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Excellent mobile & fiber optics
telecom networks
Comprehensive 3G outdoor coverage in the most densely populated areas of the city. Pilot Plan to deploy 4G /LTE coverage in selected spots
Barcelona has the biggest, free public WiFi network in Spain and one of the biggest in Europe
4 private operators provide fiber optics
networks throughout Barcelona and its metro
area
New Airport Terminal Excellent ICT Ecosystem:
Main Players in Barcelona
New Airport Terminal
National Supercomputing
Center
New Airport Terminal
Barcelona’s ICT Ecosystem
Catalonia has 3,349 ICT companies, +70% of them are located in the area of Barcelona
ICT Catalan companies are mainly concentrated in technology parks and specific
Enterprise Zones such as Barcelona’s innovation district (22@), Barcelona Technology
Park, the UAB’s research park or Technocampus .
ICT corporate structure in Catalonia is dominated by small businesses with fewer than 50
employees, which need to provide ICT services and to deliver quality software solutions for
markets worldwide .
ICT sub-Sectors require highly-innovative nature & talent which allows Barcelona to
attract and host very specialized businesses, with an offer of complementary products and
services that satisfy current and future demands for evolving ICT services.
Approximately 45% of ICT companies in Catalonia need to secure their network
connections with other offices abroad.
New Airport Terminal
Barcelona’s ICT Ecosystem:
Research facilities
Since 2006, Telefónica , The Spanish telecom giant has located its excellence centre for Internet & Multimedia R&D in this impressive Landmark located at Barcelona’s 22@ Innovation District
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Excellent IT Research facilities
National
Supercomputing
Centre
National
Microelectronics
Centre
1st Southern European Region of the Future (European cities and regions of the future, 2010-2011, FDI,
Financial Times)
1st European City in quality of life for the workers (European Cities Monitor 2011, Cushman & Wakefield)
8th European & 1st Spanish Smart City (Boyd Coen, Co exist)
3rd City of the Global Prosperity Ranking (Scorecard on Prosperity, 2010)
4th European City in international tourism (European Cities Marketing Benchmarking Report 2012)
6th Best European city to do business (European Cities Monitor 2011, Cushman & Wakefield)
Most admired city for its urban development model (Cities for Citizens, Ernst & Young 2011)
Barcelona, a global benchmark
www.bcn.cat/barcelonagrowth
Barcelona is at the top of the most prestigious rankings:
The first
Mobile World
Capital
2012 - 2018
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The Mission
Develop a new industrial sector around
mobility and transform Barcelona into the
world’s leading mobile city.
The Vision
1. Barcelona as a global MOBILE HUB:
• Production and design of mobile solutions • Deployment of mobile citizen solutions to improve quality of life • Creation of business, training and service initiatives that differentiate Barcelona from other cities
2. Position Barcelona worldwide as a TECH
CITY with HIGH VALUE-ADDED services
3. Development of high technology
CLUSTERS
The Mobile World Capital combines the highest institutional representation with the global
mobile agenda, committed to the development of our society.
Mobile World Capital – Barcelona
What is the Mobile World Capital Barcelona?
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Mobile World Capital – Barcelona
What is the Mobile World Capital Barcelona?
The mobile industry’s
largest worldwide B2B
event
The GSMA Mobile
World Congress
Events dedicated to
promoting and spreading
mobile usage to everyone
The Mobile World
Festival
An open platform to
understand and
experience how mobile
is enhancing our life
The Mobile World
Centre The Mobile World Hub
An innovative ecosystem
in which to develop cross
industry mobile services
In production from 2013 New venue from
2013 until 2018.
First edition 2013 Centre launch in Feb
2013
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87% Attendees
~ 70.000 (**)
111% Exhibitors
+ 1.500 (**)
157% Exhibition floor space
+ 58.600m2 (**)
(*) Growth from Cannes’05
(**) 2012 Edition
Mobile World Congress
Best mobile showcase in the world
Mobile World Capital – Barcelona
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Barcelona “mobile” all-year-around
The cultural agenda of the city adds a “mobile”
component on its sport competitions, art
exhibitions, concerts,…
• FC Barcelona
• Formula 1 Grand Prix
• ATP Tour in Barcelona: Godó Trophy
• Sonar Music Festival
• Picasso Museum,…
The “Barcelona Mobile Summer Week”
A leisure and entertainment event related to
mobile technology targeted to all public.
Mobile World Festival
Mobile World Capital – Barcelona
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Mobile World Festival
Mobile World Capital – Barcelona
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Visibility for projects developed in the Competence Centers:
Public exhibitions of leading mobile technology
Spaces to experience new mobile services
Mobile World Centre
Mobile World Capital – Barcelona
A unique space located at the very centre of Barcelona, the permanent showroom of the capital
Po
rtal del À
ngel
Second Floor
Conference and temporary exhibition
First Floor
mWorld exhibition
Ground Floor
Retail program
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Mobile World Hub – What are the triggers towards the vision?
Mobile World Capital – Barcelona
The Barcelona Mobile Plan: six strategic actions are to be activated to accomplish the
Mobile World Capital’s vision
• Creation of a mobility cluster promoting co-creation:
Industries
Research & academia
Prof. associations
• Multi-industry mobile innovative initiatives with socio-economic impact
• Become a normative referral:
Standardization
Regulation and arbitration court
• Spread Barcelona as the best mobile ecosystem:
New mobile case studies
Best practices
Research papers on mobility
• Education mobility program:
Mobile Management School
Mobile University Research
• Promote mobile start-up creation and attraction:
Venture Capital
Incubation
M-Law
M-News
M-Talent
M-Entrepre -neurship
M-Cluster
M-Program
The Mobile
World Hub
CAPABILITIES
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Mobile World Hub – What are the enablers of the M-Program?
Mobile World Capital – Barcelona
The Mobile World Capital M-PROGRAM acts as stimulator of the ecosystem to
develop mobile projects with the engagement of all relevant agents
MWC M-Program Main Features
Industry and society transformational
Multi-industry
Attract and generate knowledge in the territory
Public and private agent involvement
Real business, social and economic impact
Technological and timing feasibility
State-of-the-art and aligned technologies with the industry: LTE, NFC, M2M, Cloud and Embedded
m-Transportation m-Smart City
m-Health m-Contents
m-Wallet
Mobile World Hub – MLaw
Mobile World Capital – Barcelona
Mobile World Hub – MNews
Mobile World Capital – Barcelona
Mobile World Hub – MTalent
Mobile World Capital – Barcelona
Mobile World Hub – MEntrepreneurship
Mobile World Capital – Barcelona
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Advantages for Mobile tech companies
landing in Barcelona
The HQs of CMT (Spanish National Commission for the Telecom Market) are
located at 22@, Barcelona’s Innovation District. The presence in the city of this
national market regulation authority acts as a clear factor for the attraction to
Barcelona of regional HQs and R+D Centres of global telecom & IT
companies (Telefonica, T-Systems, Indra, Vodafone, Yahoo!).
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Projects for Mobile tech, Clean Tech and
IT start ups landing in Barcelona
The City of Barcelona is working with multinationals such as Cisco Systems,
Schneider-Telvent, Abertis, and Telefónica to build a Smart City Campus in
22@, Barcelona’s Innovation district. The Smart City Campus will provide in
the near future nearly 230,500 sqm of floor space for productive activities related
to IT, mobile techs and clean techs.
Smart City Campus 22@
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Tax incentives for Mobile tech Start ups
landing in Barcelona
3 year 100% exemption of municipal taxes (waste management tax, vehicles
tax, constructions & works tax, activity licenses)
3 year subsidy of 7€/sq,m. for office rental
100% reduction in social security costs for newly hired staff*
* Complementing the national policies that have been announced (2013-2014).
Barcelona tax-free zone for:
Innovative projects that develop or apply mobile technologies for their business models
Growing mobile tech companies starting a spin-off in Barcelona
at MediaTIC Building
MediaTIC Building
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Business Landing Service
The Barcelona City Council provides through Barcelona Activa a
service addressed to foreign startups and companies who want to
expand their activity in Barcelona
Coaching on procedures to incorporate a company in Barcelona
Online Business Incorporation Service for limited liability companies
Financial advisory service
Support for staff recruitment
Business Location Service & Temporary office spaces for soft-landing in the city
Information about commercial suppliers
Aftercare Service
Barcelona’s competitive labour costs: Cost of qualified staff in the ICT sector (2012)
Eager to know more?... bcn.cat/barcelonagrowth