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Bases of the design for advertising and promotion
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Visual CommunicationFACET MODEL OF EFFECTS:
1. GRAB ATTENTION (you remember more the messages than words)
2. STICK IN THE MEMORY (people remember them as visual fragments)
3. CEMENT BELIEF (visual add credibility to a message)
4. TELL INTERESTING STORIES (It’s engaging and maintain interest)
5. COMMUNICATE QUICKLY.
6. ANCHOR ASSOCIATIONS (advertisers often use visual associations representing lifestyles)
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Andy Warhol’s animation
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Andy Warhol´s work
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Visual ImpactTO GET ATTENTION LIES WITH THE VISUAL
ETHICAL ISSUES:
ANOREXIA
BENETTON
L’OREAL
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PHOTOSHOP REGULATION
BANNED PHOTOGRAPHS FOR LÓREAL
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VISUAL STORYTELLINGIS USED TO:
EMPOWER
INSPIRE
AND BE INVENTIVE
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CREATING LOGO IN ILLUSTRATOR
http://www.youtube.com/watch?v=6k3wOXUUVZs
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ENVIROMENTAL DESIGN OF THE STORE
ALTERNATIVE CAFÉ IN BRISBANE, AUSTRALIA
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ART DIRECTION
WHO IS THE PERSON RESPONSIBLE FOR CREATING ART DIRECTION?
WHAT IS VISUALIZATION?
WHAT DO YOU THINK ABOUT COLOR IN PHOTOGRAPHY?
HOW DOES COLOR REFLECT IN BRANDING OF YOUR PROJECT?
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USE OF COLORBLACK AND WHITE
SEPIA – OLD PRINTS
USE OF COLOR IN PHOTOSHOP
http://photography.tutsplus.com/articles/7-ways-to-create-powerful-photos-with-colour--photo-1090
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TYPOGRAPHYSELECTION OF FONT (TYPE OF LETTER)
THE WAY YOU HANDLE THE CAPITALIZATION
SIZE
LEGIBILITY
SPACES
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PRINT LAYOUTIT IS A PLAN THAT IMPOSES ORDER AND AT THE SAME TIME CREATES ARRANGEMENT.
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COMPOSITION
IT REFERS TO THE WAY THE ELEMENTS IN A PICTURE ARE ARRANGED.
http://www.cgadvertising.com/pages/cg/rules-in-design/composition-rules.php
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EXAMPLE OF COMPOSITION
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TIPS FOR AD VISUALS MAKE THE ILLUSTRATION AN EYE STOPPER
SIZE – IMAGES IN BILLBOARDS ARE HUGE (25 FOOT LONG PENCIL)
COLORS – USE BOLD, BRIGHT COLORS. USE CONTRAST BETWEEN TWO COLORS.
FIGURE/GROUND – MAKE THE RELATIONSHIP BETWEEN FOREGROUND AND BACKGROUND AS OBVIOUS AS POSSIBLE.
TYPOGRAPHY – USE SIMPLE AND CLEAN FONTS TO BE READ AT A DISTANCE.
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TIPS FOR AD VISUALSPRODUCT IDENTIFICATION - FOCUS ATTENTION ON THE PRODUCT
EXTENSIONS – EXTENT THE FRAME OF THE BILLBOARD
SHAPE - USE 3D, PLAY WITH HORIZONS, VANISHING LINES, DIMENSIONAL BOXES.
ADD A MOTION IN YOUR PICURE – DISK LIKE WHEELS
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MOTION IN PHOTOGRAPHY
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ROLES OF CREW IN FILMING
WHAT DO THEY DO?
COPYWRITER
ART DIRECTOR
PRODUCER
DIRECTOR
COMPOSER
ARRANGER
EDITOR
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TECHNIQUES FOR VIDEO
ANIMATION
3-D FILMING
STOP MOTION
MUSIC AND ACTION
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STOP MOTION