![Page 1: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/1.jpg)
![Page 2: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/2.jpg)
CONCEPT CARsuccessful collaboration with BASF
HYUNDAIkey facts
![Page 3: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/3.jpg)
key facts
![Page 4: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/4.jpg)
Hyundai Motor Company founded in 1967
6.6 million units sold in 2011
5th biggest car manufacturer
fastest-growing OEM
Hyundai Design Europe
key facts
![Page 5: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/5.jpg)
key facts
Hyundai Design Europe
Beijing
Namyang
Yokohama
Hyderabad
Frankfurt
Irvine
![Page 6: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/6.jpg)
successful collaboration with BASF
![Page 7: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/7.jpg)
material and design go hand in hand
Hyundai Design Europe
successful collaboration with BASF
![Page 8: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/8.jpg)
Hyundai Design Europe
successful collaboration with BASF
![Page 9: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/9.jpg)
novel approach for energy efficiency
new materials pave way for „less is more“
“Fluidic Sculpture” brought to life
COATING ENGINE SEAT
HED-7
3 examples out of 25 innovations
Car seat designEngine encapsulationLiquid metal coating
Hyundai Design Europe
successful collaboration with BASF
![Page 10: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/10.jpg)
conventionalmetallic paint formulation
liquid metalmetallic paint formulation
‘Fluidic Sculpture’ brought to life
Hyundai Design Europe
successful collaboration with BASF
![Page 11: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/11.jpg)
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
![Page 12: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/12.jpg)
challenge: ensure warm start to save fuel, reduce CO2 emissions - and reduce noise solution: devise 360 degree encapsulation based on tailored polyurethane foam
novel approach for energy management
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
![Page 13: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/13.jpg)
challenge: creating bionic design language, optimize functionality and reduce weightsolution: BASF’s ULTRASIMTM computer modelling optimizes seat structure & function
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
an all-BASF
new materials pave way for “Less is more”
![Page 14: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/14.jpg)
.
from sketches to prototype – inspired by BASF innovations
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
![Page 15: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/15.jpg)
Sketches and details
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
![Page 16: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/16.jpg)
![Page 17: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/17.jpg)
![Page 18: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/18.jpg)
![Page 19: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/19.jpg)
![Page 20: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/20.jpg)
![Page 21: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/21.jpg)
![Page 22: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/22.jpg)
![Page 23: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/23.jpg)
HED-7
meets
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
![Page 24: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/24.jpg)
HED-7 is yielding concrete results: more than 10 commercial projects for near- and mid-term realization
winning combination of two big-company technology platforms with start-up mindset
realized ground-breaking design/functionality visions via new materials & solutions
joint approach generated new level of sustainable, innovative car concepts
Hyundai Design Europe
CONCEPT CAR: successful collaboration with BASF
![Page 25: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/25.jpg)
![Page 26: BASF Investor Day Automotive Hyundai print webcast ... · Hyundai Motor Company founded in 1967 6.6 million units sold in 2011 5th biggest car manufacturer fastest-growing OEM Hyundai](https://reader034.vdocument.in/reader034/viewer/2022042210/5eaf0760f9f667049b7d4603/html5/thumbnails/26.jpg)
Fluidic sculpture video clip
Film