Download - BBC - Takeaway - EditorsLab Project
WHETHER IT’S A MORNING COFFEE OR A MIDNIGHT SNACK…CATERING TO YOUR NEWS NEEDS WHATEVER THE TIME OF DAY
We want to:
increase engagementform habits
fit in with your life
Two scenarios, two flavours of takeaway
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Regular user
Bus: 10 mins (3G… sometimes)
Tube: 20 mins (Intermittent wifi)
Morning takeaway key stories + tech + something to talk about in the office
Evening takeawaywhat’s happened + analysis + something to share with friends
Regular user
Regular user
Ability to subscribe to an email newsletterUser gets a takeaway package every day and they wouldn’t have to worry about actively downloading it
User gets a takeaway package every day and they wouldn’t have to worry about actively downloading it
Ability to subscribe to an email newsletter
Simple settings for download preferences
The Takeaway component collapses into a pinned bar
The Takeaway component collapses into a pinned bar
The Takeaway component collapses into a pinned bar
So you can have easy access to it wherever you are on the site
The casual user
Bus: 40 minutes
Checks Facebook many times a day
Uses her phone on the bus travelling to and from work
Wants to be entertained and likes to share stories with like-minded friends
Casual user
Lands on a story page from a Facebook post
Casual userBecause they came from Facebook, we think they are likely to want more light stories, not more stories from the US & Canada index
Thank you