Download - Bc project on moblink final
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NATIONAL UNIVERSITY OF MODERN
LANGUAGES
Subject In charge : Miss Mugheera Maqbool
Business communication
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Group A
Tahmeena Batool
Anam Zafar
Nouman Riaz
Adnan Saddique
Saim Azad
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Long Report
MOBILINK
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• Mobilink is Pakistan’s leading provider of
voice and data services.
• Mobilink has already invested over US
$3.9 billion.
• As a responsible corporate citizen,
Mobilink offers a range of socially
inclusive products and services dedicated
to enhance access to information
• Mobilink offers exclusive & personalized
tariff plans.
Introduction:
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History of Mobilink:
• . It started operations in 1994 as the
first GSM cellular mobile service
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Mission Statement:
• “To be the unmatchable mobile
system of communications in
Pakistan this provides the best
value to its customers,
employees, business partners and
shareholders.”
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Vision Statement
• “To be the leading
Telecommunication Services
Provider in Pakistan by offering
innovative Communication
solutions that make each day better
for our customers while exceeding
Shareholder value & Employee
Expectations.”
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Values Of Mobilink:
• Be Passionate
• Be Professional
• Lead With Purpose
• Be true helper
• Be calm
• Face crucial situation with
patience
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Business Functions
• Enterprise Business:
• Enterprise Sales:
• International Business:
• Customer Services
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Departments
Anum Zafar
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Human Resources
•Organizational Development
Talent Management
•Recruitment, Reward and
Performance Management
• Administration
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Marketing:
• Marketing is responsible for
anticipating and satisfying
customer's mobile
telecommunication needs
• it also designs and implements
brand strategies and
communication plans.
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Sales & Distribution:
• SalesStructured with the aim of maximizing accessibility and providing purchasing convenience
Distribution• BlackBerry Inventory Management
• BlackBerry Aviation Tracking
• Postpaid Number Management
• Prepaid SIM Stock Management
• Sales Channels Commission Disbursement
• JAZZ Visibility at Retail Channel
• Sales Tracking Process
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Finance Department
• Accounting is responsible for book keeping,
accounting and financial record keeping
• Planning, Budgeting & Reporting is responsible for
the preparation of long term financial plans
• Supply Chain Management is responsible for
sourcing and qualification of items and vendors
along with negotiation
• Treasury arranges timely funding to meet the
growth and potential requirements of the company
and manages cash-flows in an efficient manner.
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• Information TechnologyThe key focus of the division is on technology
mapping towards standardization and the
alignment with industry best practices.
• Technical Department. They are responsible for planning,
deploying and managing the GSM Network
and working closely with other
departments, especially Commercial and IT
to launch.
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Operations DepartmentsTo resolve customers queries/requests and provide
optimal solution in minimum turnaround time,
keeping both company's and customer's interest
in focus. To inform and update customers about
upcoming promos.
Products and Services:• GPRS
• Mobil ink Must Services
• SMS
• Chat Services
• Dedication Services
• Mail services
• Info Services
• On Call Services
• Missed Call Alerts
• Mobicash
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Verbal Communication
(Adnan Saddique)The sharing
of information between individuals by using
speech.
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Presentation
type:
Mostly Guided
presentations are
used in Mobilink
where all
audience are
involved in a
particular topic
and give
suggestions
about that.
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Meeting type
Different types of meetings are conduct in Mobilink at different levels.
Their regular staff meetings are conducted between Head of
Departments after two to three weeks.
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Decision Making Styles
In Mobilink management mostly use consultative decision
approach in which all management get involved and give
suggestions then top level decide according to the
situation and suggestions given by other employees.
Head of departments are considered responsible for
every happening.
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Non-verbal Communication
An aspect of communication without the use
of spoken language.
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Logo
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FurnitureMobilink uses Japanes based style in furniture. Furniture is
aligned at centre and walls are spare there. Color of
furniture is usually red, silver and indigo.
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Dress Up
For Female.
All female employees shall observe the following dress code.
• Shalwar kameez
• Sari/Blouse
• Dress Pants/Blouseor shirt with jacket or Waist coat
• Skirts/Blouse or Shirt with jacket or waist coat(No minis/Long slits)
• Light Makeup
• Light Jewelry
• No low necks
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Dress Up
For Male
All male employees shall follow the following dress code.
• Dress shirt/pants/Tie with jacket or Coat or sweater
• Dress shoes and socks
• Well trimmed moustache, hair and beard /shaved face
• Hair length should not go below the shirt collar.
Employees who work on Saturdays, where they have
customer contact will wear Business casual.
• Dress shirt / pants
• Dress shirt / pants /coat
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Advertisement
Mobilink is currently using:
Information Advertising: To create brand awareness and
knowledge of its Mobilink World brand.
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Advertisement
Reminder Advertising: To stimulate the repeat purchase
of its Jazz and Indigo brands.
Mobilink is using television, print, and radio advertising
media to disseminate its message and to build a brand
preference but the most preferred is television
The advertising theme “Mobilink Har Dil Har Din”: It’s
simply a way to communicate”, is designed to
demonstrate the new service’s simplicity and
convenience.
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Raja Saim Azad
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Grapevine:
Grapevine is an informal communication
carried out between employees working in
an organization. Mobilink employees use
single-strand pattern and gossip pattern
grapevine between each other. They
generally talk about the new services and
policies announced verbally.
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Timings:
Their service provision timings based on two factors:
• Competitor’s strategy and timings regarding the
same service
• Geographical based i.e people in Lhore mostly
like to buy late night packages while in urban
areas they offer packages which are from
morning to upto 07:00 pm.
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C.V dropping method:
• Mobilink applicants may need to submit
resumes and cover letters to gain hiring
consideration. These two are submitted by the
methods entitle below.
• Apply through Mobilink website i.e.
www.mobilinkgsm.com
• Directly drop the CV in head offices of different
regions and cities.
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Interviews:
• Before interviewing the applicants, Mobilink
take written test of different level according to
the job. Once who cleared the preliminary test
will be called for interview. Different levels of
interviews are conducted according to the type
of job designation.
• These interviews may includes the following
questions.
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Why do you want to work for Mobilink?
What are your biggest strengths?
What are your career goals?
How long would you expect to work with
Mobilink if hired?
Why should Mobilink hire you?
Can you provide an example of a time when
you have helped others in the past?
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Nouman Riaz
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Strengths
Mobilink is pioneer in Mobile
commerce service
Joint venture with MCB to offer mobile
banking
company expert and dominates in
marketing and sales due to loyal
customers.
Strong marketing and advertising.
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Weaknesses
Network problem causes
criticism for Mobilink.
It offers high call prices to its
customers
Quality of service is not good
in remote areas
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Opportunities Existing opportunities in the domain
of wireless and 3G technology.
Mobilink can invest in bulging trends
of value addition
Educating people about usage of
services
Improve the quality of service in
remote areas
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Threats
Competition continuously booming
in telecommunication sector
Rapid rise in taxes on
telecommunication services
Inflation devalues the Pakistan
Currency
Security condition is the biggest
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Recommendations
• Mobilink should make sure
interactive sessions are more
available on website
• Mobilink should enhance their
customers loyalty by value addition
through 100% availability of
information
• Mobilink should build their goodwill
around customers by snuffing out
hidden chargesNUML
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Cont.
•Mobilink should propose
different and innovative services
in order to compete.
•Continuous work on network
improvement.
•Charges must be reduced for
domination regarding cost
leadership NUML
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You are welcome to ask
questions
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