![Page 1: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/1.jpg)
Spreading Stories with Social MediaVictoria KlassenETUG T.E.L.L. SessionFeb 25, 2014
@Vic_toria#etug
![Page 2: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/2.jpg)
Telling Stories with Social Media
• The Problem
• The Plan
• The Team
• The Stories and how we tell them
• The Results
![Page 3: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/3.jpg)
The Problem
![Page 4: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/4.jpg)
Before
CC licensing info, if required. Remove this text if none.
![Page 5: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/5.jpg)
Before
CC licensing info, if required. Remove this text if none.
![Page 6: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/6.jpg)
The Plan
![Page 7: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/7.jpg)
The Plan
Our gut feelings weren’t enough
• Content Management Strategy
• Define target audience
• Analytics
• User Testing
![Page 8: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/8.jpg)
User testing – spot the OER?
![Page 9: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/9.jpg)
The Team
![Page 10: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/10.jpg)
My posse
bWest Interactiv
e, research
Kevin, User
testing
Hilda, Design, videos,
etc.
Christine,
writer
Jason, writer
Barb, web design
![Page 11: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/11.jpg)
The Stories
![Page 12: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/12.jpg)
The Stories
If you want to be interesting …
Be interested in others.
![Page 13: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/13.jpg)
The Stories
![Page 14: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/14.jpg)
The Stories:
Focus on blogging
• Conversational tone
• Editorial calendar
• Newsletter drives traffic
• Social media drives traffic
![Page 15: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/15.jpg)
The Stories: Short Style GuideBCcampus is: Like this: Not like this:
Concise, conversational and clear
We respect the autonomy of each of our system partners. A centralized, “one-size-fits all” approach doesn’t work for our clients or for us.
Where centralization may be perceived as a one-size-fits-all approach that doesn’t fit any one department in the organization well, and outsourcing may be perceived as a loss of self-sufficiency and expertise of the whole organization, shared services may not have similar detriments if a self-determining, consortial approach to service solutions is utilized.
Active VoiceSome of our system partners might think “shared services” means “centralization” and “outsourcing.”
The shared service approach is often confused with the older methods of centralization and outsourcing.
Jargon-freeAt BCcampus, we run shared services in collaboration with our clients who use them.
The BCcampus shared and collaborative service model is most closely aligned with the multi-campus system model.
![Page 16: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/16.jpg)
![Page 17: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/17.jpg)
![Page 18: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/18.jpg)
The Results
![Page 19: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/19.jpg)
The results
Over 2013:
• Traffic increased ~ 10%
• Average 4,300 unique visits/month
• Especially noticed increased traffic during summer (!)
• Newsletter subs up from 350-400 (it’s now ~430)
![Page 20: BCcampus: Spreading Stories with Social Media](https://reader036.vdocument.in/reader036/viewer/2022062614/546df40daf795971298b548c/html5/thumbnails/20.jpg)
Thank YouFurther reading:
• Content Strategy for the Web• Search Analytics for Your Site: Conversations with Your Customers• Letting Go of the Words: Writing Web Content that Works
Stay in touch:
• @BCcampus | @Vic_toria• BCcampus.ca• [email protected]