How to Create a Book in 30 days
Why should you publish a book?
• Books are a business card• Expert Status and Credibility• Networking• Speaking / PR opportunities• Lead Generation
Where do you start?
• What will you write about?
• What is the purpose of your book?
• How will you write your book?
Four ways to write your book
• Write it yourself• Hire a writer• Hybrid• Crowdsource it
Crowdsource it• You don’t have to write it• Multiple people to promote it• Potentially slower• Needs a lot of editing
Write it yourself• You control it• It’s your voice• Least expensive • Usually takes the longest
Hire a writer• Usually the fastest• Potentially better quality• Most expensive
Hybrid• Fast• Moderate expense• Your voice• Your content
Step One Research• Read 3 books on your subject
– Look up the authors for blogs and social media presence
– Sign up for newsletter if they have one• Do a Google search on your subject• Do a Google blog search on your subject• Do a Twitter search on your subject• Look for hot topics in your market
Step Two Planning• Write down a minimum of 15-20 of the
biggest questions about your subject• Take the strongest 10 questions
– Write them on the top of PowerPoint slides
• On each slide write down 10 bullets about the larger question
Step Three – Creating
• Write 250 – 750 words about each bullet
• Or • Record yourself answering the
questions• Have the recording transcribed
Step Four – Editing
• Review all of your content• Do the chapters make sense?• Are they in the right order?• Look for what’s missing
• Write an Intro chapter• Write a closing chapter• Have other people read it and/or• Hire an editor to edit it
Step Five - Formatting• ePUB format
• XML based e-book format• Kindle formatting• Print on Demand
Questions