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Become the Industry Leading Marketing TeamIn 12 months or less.
Dan Slagen
CMO, HourlyNerd
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• Unbundled• Consulting• Platform• Direct expertise • Project based• Flexible
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September 2015
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“I’m a firm believer in paradigm breaking…outside the box thinking”
• 20M view on YouTube
• 1M registered users
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Branding Performance Product marketing
Sales enablement
Positioning/messaging Thought leadershipProduct updates,
enhancements and roadmap Leads/qualification
Value proposition Content/social/video Relationship with Devs Sales/Marketing Ops
Website/mobile Paid & organic Customer onboarding Persona analysis
Public relations Co-marketing Customer success Industry updates
Events/Speaking Email/Marketing
automation/nurturing Customer council Pricing
Community Metrics –
COCA/LTV/ROI Competitive analysis One-sheeters
Creative Offline Analyst relations Pitching
CultureMeasurement/
reporting/analytics Internal education Sales decks
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The problem is that we usually
stop here.
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mindset clarity
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What Can I Do?
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What Can I Do For Others?
1 PR
2 Lead gen
3 Social
4 The current gamble
Four Stories For Others
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• 100-2,000 employees• $50k per month on
FB• Digital & mobile focus• Direct response
oriented• Located in North
America
Challenge Target Market • Zero budget
• Zero trust in ad:tech• Crowded space• Need to be consistently
relevant • Innovation & thought
leadership
Nanigans
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What can I do?
BlogContentSpeakingAsk for $$$Case studiesReferralsLogos
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What can I do for others?...data
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38% of PR^2,400% lead gen
1 PR
2 Lead gen
3 Social
4 The current gamble
Four Stories For Others
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What can I do?
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What can I do for others?...personalize
GenderLocationOccupationLanguageSupportPurposeCase details
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Owned 9 of 11 paid listings (81%)
1 PR
2 Lead gen
3 Social
4 The current gamble
Four Stories For Others
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PaidContentViral videoCompany pageFan acquisitionCultureComedyEvangelistsEvents
What can I do?
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What did FB need? 1.) Revenue 2.) SMB 3.) Sales fuel 4.) Results
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What can I do for others?...make them $
ebooks classeswebinars speaking eventssales guides account management
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30,000 leads per month
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Alignment: Promotion:
Brand:
The 2/3 rule
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12 tips on partners
1.) Needs/goals: Let them talk for as long as you can
2.) Plan: Have one (or a few)
3.) Reporting/tracking: Show them how to look good
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12 tips on partners
4.) Success: Make them look great
5.) Concerns: Specialize in their concerns/weaknesses 6.) Timing: If it’s not right, it’s not happening
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12 tips on partners
7.) Employment length: Newbies can make a quick impact
8.) Introductions: Help partners know the right people
9.) Resources: They don’t have any
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12 tips on partners
10.) Instantaneous: Always be ready
11.) Honesty: If one bridge gets burned, word gets around
12.) Vision: Show them how you’ll get them to theirs
1 PR
2 Lead gen
3 Social
4 The current gamble
Four Stories For Others
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Branding Performance Product marketing
Sales enablement
Positioning/messag
ing Thought leadership
Product updates, enhancements and roadmap
Leads/qualification
Value proposition Content/social/video Relationship with DevsSales/Marketing
Ops
Website/mobile Paid & organic Customer onboarding Persona analysis
Public relations Co-marketing Customer success Industry updates
Events/Speaking Email/Marketing automation/nurt
uring Customer council Pricing
Community Metrics –
COCA/LTV/ROI Competitive analysis One-sheeters
Creative Offline Analyst relations Pitching
CultureMeasurement/
reporting/analytics
Internal education Sales decks
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ContentThought leadershipPRSEO/SocialLead genBrandingCommunity Education
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AUTHENTIC
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EDUCATION PROFESSIONAL
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Data & expertisePersonalizationMake people $
Industry
Job function
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“We all have a great need for acceptance, but you must trust that your beliefs are unique, your own.”
