20 Jay Street Suite 828 Brooklyn New York 11201 USA T 718 797 2302 F 718 797 2307 www.toda.com
New York / Hamburg / London
Bedford / St.Martin’s Media & Culture Infographics
July 2014
Page 2
Project Purpose
Bedford is looking to redesign two pieces of their current textbook “Media & Culture”; five chapter-opening infographics, and several single-page inserts that will be new to the next edition, pointing readers to other sections of the book. The intention of the projects will be to thread together multiple topics, allowing students to correlate how different aspects of media are connected.
Page 3
Design Objectives
Easy to ComprehendDisplaying highly complex information means that visuals must be easy to understand, and easy to connect with. The new model should be communicated in a clear, strong, and visual voice.
ContemporaryWhen designing for content where trends are constantly changing, the structure should be approached with a smart, precise concept that allows the message to be easily received and remain relevant to the data.
Distinct Relationships The infographic should engage students through an inspiring and accessible design solution. Incorporating the concept of a circular, interconnected methodology creates a greater understanding of the whole system.
Page 4
Easy to Comprehend Design Inspiration
Page 5
Contemporary Design Inspiration
Page 6
Distinct Relationships Design Inspiration
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Icons
Page 8
DESIGN DIRECTION 01
How are smartphones being used?
Do you own a smart- phone or tablet? If so, consider how much time you spend using it, and what you use it for.
Smartphones and tablets allow us to consume almost all forms of media in one place, anywhere there’s an lnternet or data connection. What are some possible drawbacks to this?
2003 2004 2005 2006 2007 2008 2009 2010 2011
Siri, Apple’s voice recognition
assistant, is born on the iPhone 4S
The iTunes Store begins selling
music
Mark Zuckerberg
launches Facebook
Apple launches the iPad
Social gaming explodes with
FarmVille’s release on Facebook
Social gaming explodes when World of Warcraft is released
online as massively multiplayer online role-playing game
Netflix offers unlimited digital streaming to
subscribers
Facebook opens to all, and
Twitter is born
Amazon launches
the Kindle
Apple and Android smartphones hit the market
Apple’s AppStore
opensYouTube
starts broadcasting
1 2
92%TEXT
MESSAGE
69%DOWNLOAD
APPS
54%WATCH
A VIDEO
84%ACCESS
INTERNET
64%PLAY
MUSIC
37%ONLINE
BANKING
92%TAKE
PICTURES
64%PLAY
GAMES
45%POST
PHOTOS/VIDEOS
80%SEND
PHOTOS/VIDEOS
59%RECORDVIDEOS
15%ACCESSTWITTER
76%E MAIL
59%SOCIAL
NETWORK
13%VIDEO
CALL/CHAT
See Notes for list of sources.
39
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1st Pages
Example Reference
Page 9
DESIGN DIRECTION 02
How are smartphones being used?
Do you own a smart- phone or tablet? If so, consider how much time you spend using it, and what you use it for.
Smartphones and tablets allow us to consume almost all forms of media in one place, anywhere there’s an lnternet or data connection. What are some possible drawbacks to this?
2003 2004 2005 2006 2007 2008 2009 2010 2011
Siri, Apple’s voice recognition
assistant, is born on the iPhone 4S
The iTunes Store begins selling
music
Mark Zuckerberg
launches Facebook
Apple launches the iPad
Social gaming explodes with
FarmVille’s release on Facebook
Social gaming explodes when World of Warcraft is released
online as massively multiplayer online role-playing game
Netflix offers unlimited digital streaming to
subscribers
Facebook opens to all, and
Twitter is born
Amazon launches
the Kindle
Apple and Android smartphones hit the market
Apple’s AppStore
opensYouTube
starts broadcasting
1 2
92%TEXT
MESSAGE
69%DOWNLOAD
APPS
54%WATCH
A VIDEO
84%ACCESS
INTERNET
64%PLAY
MUSIC
37%ONLINE
BANKING
92%TAKE
PICTURES
64%PLAY
GAMES
45%POST
PHOTOS/VIDEOS
80%SEND
PHOTOS/VIDEOS
59%RECORDVIDEOS
15%ACCESSTWITTER
76%E MAIL
59%SOCIAL
NETWORK
13%VIDEO
CALL/CHAT
See Notes for list of sources.
39
02_CAM_42425_CH02_038_075.indd 39 11/18/13 12:18 PM
1st Pages
Example Reference
Page 10
DESIGN DIRECTION 03
How are smartphones being used?
Do you own a smart- phone or tablet? If so, consider how much time you spend using it, and what you use it for.
Smartphones and tablets allow us to consume almost all forms of media in one place, anywhere there’s an lnternet or data connection. What are some possible drawbacks to this?
2003 2004 2005 2006 2007 2008 2009 2010 2011
Siri, Apple’s voice recognition
assistant, is born on the iPhone 4S
The iTunes Store begins selling
music
Mark Zuckerberg
launches Facebook
Apple launches the iPad
Social gaming explodes with
FarmVille’s release on Facebook
Social gaming explodes when World of Warcraft is released
online as massively multiplayer online role-playing game
Netflix offers unlimited digital streaming to
subscribers
Facebook opens to all, and
Twitter is born
Amazon launches
the Kindle
Apple and Android smartphones hit the market
Apple’s AppStore
opensYouTube
starts broadcasting
1 2
92%TEXT
MESSAGE
69%DOWNLOAD
APPS
54%WATCH
A VIDEO
84%ACCESS
INTERNET
64%PLAY
MUSIC
37%ONLINE
BANKING
92%TAKE
PICTURES
64%PLAY
GAMES
45%POST
PHOTOS/VIDEOS
80%SEND
PHOTOS/VIDEOS
59%RECORDVIDEOS
15%ACCESSTWITTER
76%E MAIL
59%SOCIAL
NETWORK
13%VIDEO
CALL/CHAT
See Notes for list of sources.
39
02_CAM_42425_CH02_038_075.indd 39 11/18/13 12:18 PM
1st Pages
Example Reference
Page 11
DESIGN DIRECTION 04
How are smartphones being used?
Do you own a smart- phone or tablet? If so, consider how much time you spend using it, and what you use it for.
Smartphones and tablets allow us to consume almost all forms of media in one place, anywhere there’s an lnternet or data connection. What are some possible drawbacks to this?
2003 2004 2005 2006 2007 2008 2009 2010 2011
Siri, Apple’s voice recognition
assistant, is born on the iPhone 4S
The iTunes Store begins selling
music
Mark Zuckerberg
launches Facebook
Apple launches the iPad
Social gaming explodes with
FarmVille’s release on Facebook
Social gaming explodes when World of Warcraft is released
online as massively multiplayer online role-playing game
Netflix offers unlimited digital streaming to
subscribers
Facebook opens to all, and
Twitter is born
Amazon launches
the Kindle
Apple and Android smartphones hit the market
Apple’s AppStore
opensYouTube
starts broadcasting
1 2
92%TEXT
MESSAGE
69%DOWNLOAD
APPS
54%WATCH
A VIDEO
84%ACCESS
INTERNET
64%PLAY
MUSIC
37%ONLINE
BANKING
92%TAKE
PICTURES
64%PLAY
GAMES
45%POST
PHOTOS/VIDEOS
80%SEND
PHOTOS/VIDEOS
59%RECORDVIDEOS
15%ACCESSTWITTER
76%E MAIL
59%SOCIAL
NETWORK
13%VIDEO
CALL/CHAT
See Notes for list of sources.
39
02_CAM_42425_CH02_038_075.indd 39 11/18/13 12:18 PM
1st Pages
Example Reference
20 Jay Street Suite 828 Brooklyn New York 11201 USA T 718 797 2302 F 718 797 2307 www.toda.com
New York / Hamburg / London
Thank you.
