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Design talk 0684
FiveDesignIdeasRealistic Store DualMailerBudgetMenu Mirrored Card
SimplifedChart
DesignTalk17
NAME
TITLE
COMPANY
ADDRESS
CITY, STATE, ZIP
PHONE
E-MAILADDRESS
YES!
Iminterestedinlearning more aboutyourservices.
NO.
Imnotinterestedatthis time.
miller & prattLAW OFFICES
PLEASEREMOVETHISCARDBEFOREMAILING
May we be of service?
BAmagazine.com Ui XBefore&After
Continued
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Design talk 06842of8
Web site Online shoe store mimics the real thing
Real-life sizes Shoes are displayed
in their relative foot sizes.
ShoeGurus shoes look so real you can almost smell the leather! Simple, on-the-wall
presentation is brilliantlyaccessible, perfect for selling boxloads of footwear.
Shoes on the wall!
Presentation mimics
a physical shoe store.
www.shoeguru.ca
Gradient adds depth
and radiance. Neutral gray
is the ideal color to show
off the shoes.
Price placards share the green gray
color theme of the logotype (below).
Sold-out item is outlined and the
placard removed, sold out set small
and low key. On-sale footwear gets a
temporary (and cockeyed) red sticker.
2of82of8 BAmagazine.com Ui XBefore&After Design talkDesign talk
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Design talk 06843of8
Dual purpose Total dimensions are 7 x 3 1/2, which easily fts a #9 envelope
(let). For the card, speciy the fnest peroration available or, better, a snap-o.
Note (above) how areas o blue (logo, shirt, etc.) tie the design together.
Dual Mailer Business card gets a piggy-back ridefor free
Heres a clever way to leave behind a business card on your next mail-out sales call.
Print it as part of the mailer, where it does double duty as a visual storyteller.
Form (5 x 31/2) Business card (2 x 31/2)
Tear (or snap) o the card.
NAME
TITLE
COMPANY
ADDRESS
CITY, STATE, ZIP
PHONE
E-MAIL ADDRESS
YES!Iminterestedinlearning more aboutyourservices.
NO.
Imnotinterestedatthis time.
miller & prattLAW OFFICES
PLEASEREMOVETHISCARDBEFOREMAILING
May we be of service?
Drop into the mail.
NO POSTAGENECESSARYIF MAILED
INTHEUNITED STATES
POSTAGE WILL BE PAID BYADDRESSEE
Miller & Pratt Law Offices830Grove StreetSuite BMill ValleyCA 94942-6278
F I RS T -CL AS S M AI L P E RM I T NO . 2 0 M I LL V A L L EY CA
Fill out the orm.
NAME
TITLE
COMPANY
ADDRESS
CITY, STATE, ZIP
PHONE
E-MAIL ADDRESS
YES!
Iminterestedinlearning more aboutyourservices.
NO.
Imnotinterestedatthis time.
miller & prattLAW OFFICES
PLEASEREMOVETHISCARDBEFOREMAILING
May we be of service?Jaime BanksManagerB&R Construction
4250 Eden CourtPleasanton, CA 94566925-458-4500
NAME
TITLE
COMPANY
ADDRESS
CITY, STATE, ZIP
PHONE
E-MAIL ADDRESS
YES!
Im interested inlearning more aboutyour services.
NO.
Im not interestedat this time.
miller & prattLAW OFFICES
PLEASEREMOVETHISCARDBEFOREMAILING
May we be of service? miller & prattLAW OFFICESMichael W. Miller
Attorney At Law
830 Grove St., Ste. B
Mill Valley, CA 94942
p: 415.456.7890
f: 415.456.6789
YES!
Iminterestedinlearning more aboutyourservices.
NO.
Imnotinterestedatthis time.
ill p ratt
May we be of service?
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Design talk 06844of8
miller & prattLAW OFFICES
Melanie B. Pratt | Attorney At Law
830 Grove St., Ste. B
Mill Valley, CA 94942
p: 415.456.7891
f: 415.456.6789
Business card One card for two people
Are you part o a team? Double your business-card mileage by sharing a card!
Type here, image there
Keep your design decisions to a
minimum by splitting the card into
halves (above). Logo and contact
inormation align neatly to the let,
image to the right.
Full-length portraits are personableand memorable. Hire a pro-
essional photographer. Show both o you at your relative heights.
Horizontal card, same look
Conventional ormat is designed the
sametype let, image right. Light,
black/gray type separates subtly.
Side 1 Side 2
Type Image
miller & prattLAW OFFICES
Michael W. Miller | Attorney At Law
830 Grove St., Ste. B
Mill Valley, CA 94942
p: 415.456.7890
f: 415.456.6789
Melanie B. Pratt
Attorney At Law
830 Grove St., Ste. B
Mill Valley, CA 94942
p: 415.456.7891
f: 415.456.6789
miller & prattLAW OFFICES
Michael W. Miller
Attorney At Law
830 Grove St., Ste. B
Mill Valley, CA 94942
p: 415.456.7890
f: 415.456.6789
miller & prattLAW OFFICES
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Design talk 06845of8
Installer Training
Thursday (09/10/09)
New Products with Tom Wilkinson Installer Training Installer Training Installer Training
Customer Service and Safety Installer Training Installer Training Installer Training
Ne w P ro duct s w it h To m Wi lki ns on I nst al ler Tr ai ni ng Cu st om er S er vi ce and Sa fet y In st al ler Tr ai ni ng
Installer Training
Friday (09/11/09)
Installer Training
Saturday (09/12/09)
Installer Training
Sunday (09/13/09)
Installer Training New Products with Tom Wilkinson Installer Training Installer Training
Installer Training Installer Training New Products with Tom Wilkinson
Installer Training Installer Training New Products with Tom Wilkinson Installer Training
Installer Training Customer Service and Safety Installer Training Installer Training
Installer Training Installer Training Installer Training
Installer Training
9am
10am
1pm
3pm
11am
5pm
12pm
2pm
4pm
6pm Installer Training Installer Training
Chart A schedule made of dots
Excel sotware is great or many things but not design. Here, a light feld o dots
turns a congested spreadsheet into an appealing schedule in hal the space.
Same information, but what a difference! The colors are retained,
but in small dots on white theyre resh and inviting. The sessions are now
listed once, not dozens o times, and varying type weights dierentiate
the kinds o inormation. This schedule looks better, takes hal the space,
and note how much easier it is to fnd the session you want!
The information is here, but the page is heavy and repetitive. Three
kinds o inormationdays, times and sessionslook exactly alike, and
while the colors are good, theres too much o it. Theres no breathing
room that white space would provide, and the main design elements
are those colored rectangles, sort o design by deault, not intention.
Before
After
This year, in addition to our
Installer Training program,
we have presentations from
one of our founders, Tom
Wilkinson. Tom will discuss
ARB 3.0, our latest technology. Space is
limited and, while walk-ins are welcome,
please reserve your spot by visiting us at
www.TMtechnology.com/ARB.
Our Installer Training Program will not
only cover the new technology and products,
but also provide valuable techniques and an
overview of the latest version of our award-
winnning ARB 3.0 technology.
Installer Training New Products with Tom Wilkinson Customer Service and Safety
Thursday9/10
Friday9/11
Sunday9/13
Saturday9/12
9AM 10 11 12 PM 1 2 3 4 5 6
Presentations, Demos and Training
5of 85of 8 BAmagazine.com Ui XBefore&After Design talkDesign talk
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Design talk 06846of8
Menu Hip menu on a card
Green is mild, red is hot!
Its easy to convey taste
using color. But since color
is not available, this clever
alternative uses a pepper to
convey scaleone is mild,
our is hot! Great solution.
One bold typeace
Interstate Bold is as easy to
read on the woody paper as
it is on U.S. highway signs. Its
weight matches the illustra-
tions, giving the menu a uni-
orm, super-basic look.
41/4
14
Chipotle is a burrito and taco grill that knows you dont need a big budget to have a
cool little menu; theirs is a single card in one colorwith some imaginative touches.
Simple line art is
earthy, easy
No prissy haltones here!
Lumpy, line-art illustrations
are bold and easy to print.
Engaging shape
is also efcient
Skinny card fts
two-up on a legal-
size sheet.
Guacamole
6of 86of 8 BAmagazine.com Ui XBefore&After Design talkDesign talk
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Back | Paper-saver format
This year, in addition to our
Installer Training program,
we have presentations from
one of our founders, Tom
Wilkinson. Tom will discuss
ARB 3.0, our latest technology. Space is
limited and, while walk-ins are welcome,
please reserve your spot by visiting us at
www.TMtechnology.com/ARB.
Our Installer Training Program will not
only cover the new technology and products,
but also provide valuable techniques and an
overview of the latest version of our award-
winnning ARB 3.0 technology.
Installer Training New Products with Tom Wilkinson Customer Service and Safety
Thursday9/10
Friday9/11
Sunday9/13
Saturday9/12
9AM 10 11 12 PM 1 2 3 4 5 6
Presentations, Demos and Training
Typefaces
1 Trade Gothic Light | 8/11 pt
2 (ab) Helvetica Neue Heavy | a) 14 pt
b) 6 pt
3 Helvetica Neue Bold | 7/9.25 pt
4 (ab) Helvetica Neue Light
a) 7/9.25 pt, b) 6pt
Images
Images: iStockphoto
5 (4964287)
6 (5748179)
7 (5639863)
Article resources
Colors
C0 M0 Y0 K100
C100 M75 Y0 K35
C0 M0 Y0 K50
C50
M15
Y0
K0
C0 M35 Y100 K0
C30 M0 Y100 K0
8
9
11
10
12
13
2a
3
4a
4b
4b
4b
2b
7
8
11
12
13
8
9
10
6
1
miller & prattLAW OFFICES
Michael W. Miller
Attorney At Law
830 Grove St., Ste. B
Mill Valley, CA 94942p: 415.456.7890
f: 415.456.6789
5
BAmagazine.com Ui XBefore&After
http://www.myfonts.com/fonts/adobe/trade-gothic/light/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-heavy/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-bold/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-light/?refby=beforeandaftermagazinehttp://www.istockphoto.com/file_closeup.php?id=4964287http://www.istockphoto.com/file_closeup.php?id=5748179http://www.istockphoto.com/file_closeup.php?id=5639863http://www.istockphoto.com/file_closeup.php?id=5639863http://www.istockphoto.com/file_closeup.php?id=5748179http://www.istockphoto.com/file_closeup.php?id=4964287http://www.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-light/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-bold/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/helvetica-neue/helveticaneue-heavy/?refby=beforeandaftermagazinehttp://www.myfonts.com/fonts/adobe/trade-gothic/light/?refby=beforeandaftermagazine -
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Design talk 0684 8of8 | Printing formats
Beore & Ater magazine
Beore & Ater has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers o us all (ready or not), Beore &
Ater is dedicated to making graphic design understand-
able, useul and even un or everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Senior designer
Beore & Ater magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail [email protected]
www http://www.bamagazine.com
Copyright 2009 Beore & Ater magazine
ISSN 1049-0035. All rights reservedYou may pass along a ree copy o this article to others
by clicking here.You may not alter this article, and you
may not charge or it. You may quote brie sections
or review; please credit Beore & Ater magazine, and
let us know. To link Beore & Ater magazine to your
Web site, use this URL: http://www.bamagazine.com.
For all other permissions, please contact us.
Subscribe to Beore & Ater
Subscribe to Beore & Ater, and become a
more capable, confdent designer or pennies
per article. To learn more, go to
http://www.bamagazine.com/Subscribe
E-mail this articleTo pass along a ree copy o this article to
others, click here.
Join our e-list
To be notifed by e-mail o new articles as
they become available, go to
http://www.bamagazine.com/email
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Back | Paper-saver format
For paper-saver ormatPrint: (Speciy pages 1013)
For presentation ormatPrint: (Speciy pages 18)
Beore & Ater is made to ft your binder
Beore & Ater articles are intended or permanent reerence. All are titled and numbered.
For the current table o contents, click here. To save time and paper, a paper-saver ormat o this article,
suitable or one- or two-sided printing, is provided on the ollowing pages.
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1of4
DesignTalk17:FiveDesig
nIdeas0684
0684DesignTalk17:FiveDesignIdeas
WebsiteOnline
shoestoremimicstherealthing
Real-lifesizesShoesaredisplay
ed
intheirrelativefootsizes.
ShoeGurusshoeslooksoreal
youcanalmostsmelltheleather!Sim
ple,on-the-wall
presentationisbril
liantlyaccessible,perfec
tforsellin
gboxloadsof
footwear.
Shoeson
thewall!
Presentatio
nmimics
aphysicalshoestore.
www.shoeguru.ca
Gradientaddsdepth
andradiance.Neutralgray
istheidealcolortoshow
offthe
shoes.
Priceplacards
sharethegreengray
colorthemeofth
elogotype(below).
Sold-outitemisoutlinedandthe
placardremoved,soldoutsetsmall
andlowkey.On-salefootwearget
sa
temporary(andcockeyed)redstic
ker.
FiveDe
signIde
as
R
ealisticStore
DualMailer
BudgetMen
u
M
irroredCar
d
SimplifiedCh
art
DesignTalk17
YES!
Iminterestedin
learningmoreabout
yourservices.
NO.
Imnotinterested
atthistime.
miller&pratt
Maywebeofservice?
http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/ -
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amagazine.com
2of4
DesignTalk17:FiveDesig
nIdeas0684
0684DesignTalk17:
FiveDesignIdeas
DualpurposeTotal
dimensionsare7x3
1/2,whiche
asilyfitsa#9envelope
(left).Forthecard,sp
ecifythefinestperforationavailab
leor,better,asnap-off.
Note(above)howare
asofblue(logo,shirt,etc.)tiethe
designtogether.
DualMailerBusinesscardgetsap
iggy-backrideforfree
Heresacleverway
toleavebehindabusinesscardonyournextmail-outsalescall.
Printitaspartofth
emailer,whereitdoesdoubledutyasavisuals
toryteller.
Form(5x3
1/2)
B
usinesscard(2x3
1/2)
Tear(orsnap)offthecard.
NAME
TITLE
COMPANY
ADDRESS
CITY,STATE,ZIP
PHONE
E-MAILADDRESS
YES!
Iminterestedin
learningmoreabout
yourservices.
NO.
Imnotinterested
atthistime.
miller&pratt
PLEASE REMOVE THIS CARDBEFORE MAILING
Maywebeofservice?
Dropintothemail.
NOPOSTAGE
NECESSARY
IFMAILED
INTHE
UNITEDSTATES
POSTAGEWILLBEPAIDBYADDRESSEE
Miller&
PrattLaw
Offices
830GroveStreet
SuiteB
MillValleyCA94942-6278
FIRST-CLASSMAIL
PERMITNO.20
MILLVALLEYCA
Fillouttheform.
NAME
TITLE
COMPANY
ADDRESS
CITY,STATE,ZIP
PHONE
E-MAILADDRESS
YES!
Iminterestedin
learningmoreabout
yourservices.
NO.
Imnotinterested
atthistime.
miller&pratt
PLEASE REMOVE THIS CARDBEFORE MAILING
Maywebeofservice?
JaimeBanks
Manage
r
B&RC
onstruction
42
50
EdenC
ourt
Pleasanton,C
A9
4566
92
5-4
58-4
500
jbanks19
50
@gmail.com
NAME
TITLE
COMPANY
ADDRESS
CITY,STATE,ZIP
PHONE
E-MAILADDRESS
Y
ES!
Iminterestedin
learnin
gmoreabout
yourservices.
N
O.
Imno
tinterested
atthis
time.
mille
r&pratt
LAW
OFFICES
PLEASE REMOVE THIS CARD BEFORE MAILING
Maywebe
ofservice?m
iller&pratt
LAWOFFICES
MichaelW.Miller
AttorneyAtLaw
83
0GroveSt.,Ste.B
MillValley,CA94942
p:
415.456.7890
f:415.456.6789
YES!
NO.
Maywebeofser
vice?
miller&pratt
LAWOFFICES
MelanieB.Pratt|AttorneyAtLaw
830GroveSt.,Ste.B
MillValley,CA94942
p:415.456.7891
f:415.456.6789
Businesscard
O
necardfortwope
ople
Areyoupartofateam?Doubleyourbusiness-cardmileagebyshar
ingacard!
Ty
pehere,imagethere
Keepyo
urdesigndecisionstoa
minimum
bysplittingthecardinto
halves(a
bove).Logoandcontact
informatio
nalignneatlytotheleft,
imagetotheright.
Fu
ll-lengthportraitsarepersonab
leandmemorable.Hireapro-
fessionalphotographer.Showbotho
fyouatyourrelativeheights.
Horizontalcard,sameloo
k
Conventionalformatisdesig
nedthe
sametypeleft,imageright
.Light,
black/graytypeseparatessu
btly.
Sid
e1
Side2
Type
Im
age
miller&pratt
LAWOFFICES
MichaelW.Miller|AttorneyAtLaw
830GroveSt.,Ste.B
MillValley,CA94942
p:415.456.7890
f:415.456.6789
MelanieB.Pratt
AttorneyAtLaw
830GroveSt.,Ste.B
MillValley,CA94942
p:415.456.7891
f:415.456.6789
miller&pratt
LAWOFFICES
M
ichaelW.Miller
AttorneyAtLaw
830GroveSt.,Ste.B
M
illValley,CA94942
p:415.456.7890
f:
415.456.6789
m
iller&pratt
LAWOFFICES
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Beore&Ater|www.b
amagazine.com
3o4
DesignTalk17:FiveDesig
nIdeas0684
0684DesignTalk17:FiveDesignIdeas
InstallerTraining
Thursday(09/10
/09)
NewProductswithTom
Wilkinson
InstallerTraining
InstallerTraining
InstallerTraining
CustomerServicean
dSafety
InstallerTraining
InstallerTraining
InstallerTraining
NewProductswithTom
Wilkinson
InstallerTraining
CustomerServiceand
Safety
InstallerTraining
InstallerTraining
Friday(09/11/09)
InstallerTraining
Saturday(09/12/0
9)
InstallerTraining
Sunday(09/13/09)
InstallerTraining
NewProductswithTomWilkinson
InstallerTraining
InstallerTraining
InstallerTraining
InstallerTraining
NewProductswithTomWilkinson
InstallerTraining
InstallerTraining
NewProductswithTomWilkinson
InstallerTraining
InstallerTraining
CustomerServiceandSafety
InstallerTraining
InstallerTraining
InstallerTraining
InstallerTraining
InstallerTraining
InstallerTraining
9am
10am
1pm
3pm
11am
5pm
12pm
2pm
4pm
6pm
InstallerTraining
InstallerTraining
ChartAschedu
lemadeofdots
Excelsoftwareisgr
eatformanythingsbut
notdesign.Here,alightfieldofdots
turnsacongestedspreadsheetintoanappealingscheduleinhalfthespace.
Sam
einormation,butwhatadi
erence!Thecolorsareretained,
butinsmalldotsonwhitetheyreresh
andinviting.Thesessionsarenow
listedonce,notdozensotimes,andvaryingtypeweightsdierentiate
thek
indsoinormation.Thisschedule
looksbetter,takeshalthespace,
andnotehowmucheasieritistofndthesessionyouwant!
Theinormationishere,butthepageisheav
yandrepetitive.Three
kindsoinorm
ationdays,timesandsessions
lookexactlyalike,and
whilethecolo
rsaregood,therestoomuchoit.Theresnobreathing
roomthatwhitespacewouldprovide,andthem
aindesignelements
arethosecolo
redrectangles,sortodesignbyd
eault,notintention.
Beore
Ater
Thisyear,inadditiontoour
InstallerTrainingprogram,
wehavepresentationsfrom
oneofourfounders,Tom
Wilkinson.Tomwilldiscuss
ARB3.0,ourlatesttechnology.Spaceis
limitedand,whilewalk-insarewelcome,
pleasereserveyourspotbyvisitingusat
ww
w.TMtechnology.com/ARB.
OurInstallerTrainingProgramwillnot
onlycoverthenewtechnologyandproducts,
butalsoprovidevaluabletechniquesandan
ove
rviewofthelatestversionofouraward-
win
nningARB3.0technology.
InstallerTraining
NewProductswithTomW
ilkinson
CustomerServiceandSafety
T
hursday9/10
F
riday9/11
S
unday9/13
S
aturday9/12
9AM
10
11
12PM
1
2
3
4
5
6
Presentations,Demo
sandTraining
Menu
Hipmenuonacard
Greenismild,re
dishot!
Itseasytoconveytaste
usingcolor.Butsincecolor
isnotavailable,th
isclever
alternativeusesa
pepperto
conveyscaleoneismild,
ourishot!Greatsolution.
Oneboldtypea
ce
InterstateBoldisaseasyto
readonthewoodypaperas
itisonU.S.highwaysigns.Its
weightmatchestheillustra-
tions,givingthem
enuauni-
orm,super-basiclook.
41/4
14
Chipotleisaburrit
oandtacogrillthatkno
wsyoudontneedabig
budgettohavea
coollittlemenu;th
eirsisasinglecardinonecolorwithsomeimaginativetouches.
Simplelineartis
earthy,easy
Noprissyhaltoneshere!
Lumpy,line-artillustrations
areboldandeasytoprint.
Engagingshap
e
isalsoefcien
t
Skinnycardfts
two-uponalegal-
sizesheet.
Guaca
mole
http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/http://www.bamagazine.com/ -
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Thisyear,inadditiontoour
InstallerTrainingprogram,
wehavepresentationsfrom
oneofourfounders,Tom
Wilkinson.Tomwilldiscuss
ARB3.0,ourlatesttechnology.Spaceis
limitedand,whilewalk-insarewelcome,
pleasereserveyourspotbyvisitingusat
www.TMtechnolog
y.com/ARB.
OurInstallerTrainingProgramwillnot
onlycoverthenewtechnologyandproducts,
butalsoprovidevalu
abletechniquesandan
overviewofthelates
tversionofouraward-
winnningARB3.0te
chnology.
In
stallerTraining
NewProductswithTomWilkinson
CustomerServiceandSafety
Thursday9/10
Friday9/11
Sunday9/13
Satu
rday9/12
9AM
10
11
12PM
1
2
3
4
5
6
P
resentations,DemosandT
raining
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