Transcript
Page 1: Beginner Corporate Blogging Tips

Blogging: Getting Started &Best Practices

Joe PulizziCo-Author, Get Content Get CustomersFounder, Junta42

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Hi! I’m Joe Pulizzi (@juntajoe)

• Evangelist, speaker, author for content marketing – why marketers need to be publishers.

• Founder and Chief Content Officer for Junta42 – The leading content-vendor matching service for custom content

• Co-author of Get Content Get Customers (McGraw-Hill)

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Blogging is a Publishing Tool

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Your customers are seeking relevant and timely information.

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Forrester Research

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Information Evolution/Rise of Good Content

CBS Fast Draw

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What this is all about…

To Attract and Retain Customers:

Deliver valuable, relevant and compelling content to your customers on a consistent basis.

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A Blog is just a tool

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A Powerful tool

to attract/retain customers

have conversations with customers

position you as a trueexpert resource

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My Blog – since April, 2007

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The Problem:

Marketers are Horrible Publishers

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No Content, No Social Media

Image from Story Worldwide

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Your Knowledge

Their Needs

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Blogging Platforms

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Listen First!

www.google.com/alerts

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Twitter Search (search.twitter.com)

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Twitter/Tweetdeck

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Blogging Tips

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Tip #1 - Listen/Commenting

• Where are your customers hanging out?

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Tip #2 – Blog RSS to Twitterfeed

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Tip #3 – Be Consistent

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Tip #4 – Track Performance

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Tip #5 – Length and Style

• Shorter is often better (250 words)

• Bullets/Lists do better

• Titles are like magazine covers

• Shake it up (video/audio)

• Link to other bloggers

• Link to other articles

• Proofread

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Tip #6 – Niche is Better

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Social Media does not work without having something valuable to say!

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Additional Resources

Problogger.net

Copyblogger.com

blog.junta42.com

www.junta42.com/community/content-marketing-articles.aspx

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@juntajoe

Questions?

Joe [email protected](216) 941-5842Sites: www.junta42.comwww.joepulizzi.comBlog: blog.junta42.comBook Site: www.getcontentgetcustomers.com

Ways to Connect:LinkedIn: Joe PulizziFacebook: Joe.Pulizzi

Free white paper on developing your own content strategy: www.contentrevolution.com


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