Download - Being Influenced - Influencer Marketing 101
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala@Matt_Siltala
WHAT IS INFLUENCE?
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
IS THIS INFLUENCE?
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
OR IS THIS INFLUENCE?
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
OR IS THIS INFLUENCE?
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
OR IS THIS INFLUENCE?
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
OR IS THIS INFLUENCE?
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
OR IS THIS INFLUENCE?
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
AGAIN, WHAT IS INFLUENCE?
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
https://digiday.com/marketing/advertisers-start-placing-paid-media-behind-influencer-content
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
TOOLS
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
USE YOUR BRAIN!
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
I DARE YOUTO CLICK
• Look at follower/engagement to see if numbers are inflated
• Follower/Fan numbers don’t tell the whole story
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
• Demographics Pro • Social edge • LocalFluence• Wooly –• Collabor8
MORE TOOLS
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
• I will email you my sources and “presentation notes/outline” document.
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@Matt_Siltala@Matt_Siltala@Matt_Siltala
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@Matt_Siltala@Matt_Siltala@Matt_Siltala