Download - Being Relevant & Found in the Search Engines
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BEING RELEVANTBEING RELEVANTAND FOUNDAND FOUND
IN THE SEARCH ENGINESIN THE SEARCH ENGINESWill Hanke
Red Canoe Media
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WhereIsMyBusiness.com
Good Websites Aren’t Cheap
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WhereIsMyBusiness.com
You Built It, Did they Come?
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WhereIsMyBusiness.com
Probably Not
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WhereIsMyBusiness.com
More Incoming Traffic = More Money
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WhereIsMyBusiness.com
Typical Marketing Funnel
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WhereIsMyBusiness.com
Today: 7 Tips to Help You Can Stand Out
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WhereIsMyBusiness.com
Tip 1: Get Your Site in Order
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WhereIsMyBusiness.com
Tool: SEO Doctor
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WhereIsMyBusiness.com
Tool: SEO Doctor (for Firefox only)
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WhereIsMyBusiness.com
Tool: SEO Doctor (for Firefox only)
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WhereIsMyBusiness.com
Tip 2: Give Away Better Information
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WhereIsMyBusiness.com
Who Has a Blog?
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WhereIsMyBusiness.com
Content Marketing
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WhereIsMyBusiness.com
Say No to the FAQ Page
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WhereIsMyBusiness.com
Make Content That Attracts Visitors
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WhereIsMyBusiness.com
rel-uh-vuhns
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WhereIsMyBusiness.com
Be in the Right Place at the Right Time
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WhereIsMyBusiness.com
Targeted Content is Money
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WhereIsMyBusiness.com
Targeted Content Wins the Internet
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WhereIsMyBusiness.com
Tip 3: Leverage Social Media
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WhereIsMyBusiness.com
Don’t Use Social Media
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WhereIsMyBusiness.com
I Said Leverage It
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WhereIsMyBusiness.com
Define Your Audience
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WhereIsMyBusiness.com
Then Use Those Networks!
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WhereIsMyBusiness.com
Tip 4: Don’t Be So Boring
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WhereIsMyBusiness.com
Your Website Design Lacks Enthusiasm
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WhereIsMyBusiness.com
After Gets More Sales, Leads & Referrals
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WhereIsMyBusiness.com
Does Your Content Need a Makeover?
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WhereIsMyBusiness.com
No.
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WhereIsMyBusiness.com
Thanks. Signed, Boring.
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WhereIsMyBusiness.com
Don’t Screw This Up!
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WhereIsMyBusiness.com
Don’t Screw This Up!
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WhereIsMyBusiness.com
About Us
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WhereIsMyBusiness.com
Upwards of 45%
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WhereIsMyBusiness.com
Trust Factors
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WhereIsMyBusiness.com
Now I’m More Interested!
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WhereIsMyBusiness.com
Connection Made
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WhereIsMyBusiness.com
Tip 5: Show Off Your Mad Biz Skillz
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WhereIsMyBusiness.com
What Makes You…?
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WhereIsMyBusiness.com
What Makes You Different?
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WhereIsMyBusiness.com
Why?
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WhereIsMyBusiness.com
Real. Authentic. Accessible.
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WhereIsMyBusiness.com
Tip 6: Make It Easy To Buy From You
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WhereIsMyBusiness.com
The Call to Action
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WhereIsMyBusiness.com
Services. Yawn.
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WhereIsMyBusiness.com
You Lost Her
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WhereIsMyBusiness.com
Boom - I Know What to Do
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WhereIsMyBusiness.com
At Least One on Every Page. No Excuses.
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WhereIsMyBusiness.com
The Call to Action Banana
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WhereIsMyBusiness.com
Further Down the Funnel to Conversion
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WhereIsMyBusiness.com
Tip 7: (aka geek overload): Use Rich Snippets
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WhereIsMyBusiness.com
Rich Who?
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WhereIsMyBusiness.com
Tip 7: (aka geek overload): Use Rich Snippets
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WhereIsMyBusiness.com
In-Depth Product & Review Information
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WhereIsMyBusiness.com
Google Publisher / Authorship
plus.google.com/authorship
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WhereIsMyBusiness.com
Google Authorship
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WhereIsMyBusiness.com
Quick Review
1. Get Your Site in Order2. Give Away Better Information3. Leverage Social Media4. Don’t Be So Boring5. Show off Your Mad Skills6. Make it Easy to Buy From You7. Use Rich Snippets
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WhereIsMyBusiness.com
Questions & Thank You!Questions & Thank You!
Will HankeRedCanoeMedia.com
314-496-8665
@RedCanoeMedia