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Xmas 2012 & Sales 2013
January 14, 2013
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Content
Introduction
Turnover
Winter sales
Top products
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» Research objectives Study of turnover in e-commerce during the holiday season and sales of
january 2013 in Belgium.
» Method • Online quantitative survey
• Respondents from the BeCommerce database
• 411 valide email addresses
• Target group: Belgian e-commerce organizations
• Together they represent about 80% of the Belgian e-commerce market
Introduction
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Content
Introduction
Turnover
Winter sales
Top products
4
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Turnover Expectations
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What percentage of your total annual turnover did you effectively
achieve during the festive season of 2012?
Sales during the festive season
14.8% 15.5%
€ 1.46 billion € 1.52 billion
Budget 2012 Realized 2012
Note: E-shops realized the expected increase in sales
(even over-performed expectations)
Note: Excellent sales performances was realized by
the eshops in this december period: from the surveys
BeCommerce concludes belgian e-shops realized 4 weeks
long +17% in sales , accounting for +1week extra
turnover
€ 216 million € 235 million
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Turnover Periods
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What percentage of your festive sales revenue did you effectively
realize during Cyber Monday, St-Nicholas and the Christmas period
2012?
Sales during the festive season
14.2% 15.2%
Budget 2012 Realized 2012
Cyber Monday (26 nov)
31% 30%
St. Nicholas period (29 nov – 6 dec)
54.8% 54.8%
Christmas period (7 – 31 dec)
** CyberMonday stronger then ever: the impact from Black Friday explains this increase due to a longer period for realizing the festive sales .
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Content
Introduction
Turnover
Winter sales
Top products
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Winter sales Expectations
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What percentage of your total annual turnover did you effectively
achieve during the upcoming sales period?
Sales during the winter sales period
17% expected
16.5%
Until 8 Jan: realized: 6.5%
Jan 2012 Jan 2013
Note: Even if e-shops expect a % decrease, sales in value end higher up.
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Content
Introduction
Turnover
Winter sales
Top products
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Which products did you effectively sell the most during the festive
sales periode?
0%
0%
0%
0%
5,55%
5,55%
11,11%
11,11%
16,66%
16,66%
22,22%
22,22%
27,77%
55,55%
Health & Beauty
Financial services
Tourism
Tickets
Garden supplies
Office supplies
Kitchen accessories
Food & Drinks
Decoration
Books, Magazines, CD's, DVD's, BR's ...
Hardware & Software
Toys
Multimedia & Electronics
Fashion & Accessories
Top Products
Top products
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Patricia Ceysens President of the Board of Directors
twitter.com/ceysens www.becommerce.be
Contact
Carine Moitier Director BeCommerce
twitter.com/cmoitier www.becommerce.be