Ben & Jerry’s
How does Ben & Jerry’s reflect and affect American culture?
Ice Cream History• 4th Century B.C: Roman emperor Nero
• Ice and fruit• King Tang of Shang, China
• Ice and milk
• China->Europe (Italy & France)• Europe->U.S.• First ice cream parlor: NYC (1776)• Nancy Johnson: hand-crank freezer
(1846)
Ice Cream & America
• America’s most beloved comfort food
• Busy & Stressful Lifestyle• Serves to relieve stress• America=fast-paced
• Obesity• Coldstone Creamery:
• 397g vanilla=920 calories; 54g fat
Ben & Jerry’s History
• Bennett Cohen & Jerry Greenfield (Brooklyn; 1951)
• Met in Jr. High-Merrick, LI• Penn St. – ice-cream making
course• $8,000 + $4,000 (loan)
History continued…
• Known for community-oriented projects• Free outdoor movie nights• Free cones on anniversary
• Franchised in U.S.• Now globally
• Ben & Jerry Foundation• Values-led capitalism• Unilever takes over (2000)
Role Model
• Celebrities• Athletes• Musicians• Actors
Why are these people role models?Answer: They have qualities that fit
personal definitions of perfection.
Defining Perfection
• Unique to individual• Dictionary.com: The quality or
condition of lacking nothing essential to the whole
• My thoughts:• Impossible• Strive for perfection
A Corporate Role Model
Corporate Social Responsibility!
Ben & Jerry’s Dream
• Middle-lower class• Parents were refugees• Rise to success• Everyone loves ice cream!• Priorities & Obligations to Society
B&J Ice CreAmerica
Chocolate, Vanilla, and Strawberry: the local names in town; the creators Ben & Jerry wear the king-of-ice-cream crowns.
I first can find in music, Dave Matthews' Magic Brownies, And after that you pick, New York Fudge Chunk's brand new county.
From dairy aisle to music style, We scream for Grateful Dead. We mourn a while Then eat Cherry Garcia late in bed.
With mobster scenes on the movie screen, The Gobfather's a sure classic. Fossil Fuels can sure be seen In the period jurassic.
Liberty, diversity: America's favorite themes; A coffee swirl and chip cookie In foreign Dublin cream.
I crave the craze of sweet-tooth treats Home to our red, white and blue. Behind all of America's feats; Ben & Jerry's was there too.
Conclusion…
• Ice cream’s impact on America• Comfort food• Reflects lifestyle
• Ben & Jerry’s:• American Dream• Taking risks• Corporate Social Responsibility• Role-model
“One Sweet World”Nine planets around the sun
Only one does the sun embraceUpon this watered one
So much to we take for granted
So let us sleep outside tonightLay down in our mother's arms
For here we can rest safely
If green should slip to grayWould our hearts still bloody
beatIf the mountain crumble away
And the river dryWould it stop the stepping feet
Take all that we can getWhen it's done
Nobody left to buryNobody left to dig the holesAnd here we will rest safely
One sweet worldAround this star is spinning
One sweet worldAnd in her breath I'm
swimmingAnd here we will rest in peace.
“Ice Cream”
Your love is better than ice cream
Better than anything else that Ive tried
And your love is better than ice cream
Everyone here know how to fight
And its a long way down
Its a long way down
Its a long way down to the place
Where we started from
Your love is better than chocolate
Better than anything else that Ive tried
Oh love is better than chocolate
Everyone here knows how to cry
Its a long way down
Its a long way down
Its a long way down to the place
Where we started from...
The End!