Download - Best Buy – Showrooming
BACKGROUND
2010 2011 20142012 2013
1• Amazon App • Online Black
Friday: $826 Mill • Online browsing:
30% Amazon 13% Google
• Retailer fight back • 17% Growth
Online sales • 37% people do
show rooming • Online Black
Friday: $1 Bill• Amazon Prime
membership• Tax legislation
changes
• Uk Entry • Sales down 5%
• China Entry • Exclusive products • Own barcodes • Price matching
• New CEO Hubert Yoly
• Celebrity Ads • Low price
guarantee
2 key issues
•Low probability to buy in store •Drop in sales •Stores struggle to cover fixed costs •Training •Price Matching
VALUEDRIVEN
PRICEDRIVEN
VS.
5 the customer
“I will take the one with the best
characteristics”“The cheapest the
better”
BEST BUY
15min
Sumit KumarCustomer since: 10 years
$110
best buy
Wifi Radio
Last purchase: 1 year agoPurchase: 10x batteriesValue: $1.99
Last visit: 2 days agoTime browsing: 45 minutes
$1,140total
Snapchat offer
bbaBest Buy Assistance
5.1 price driven tactics
BEST BUY
15min
Sumit KumarCustomer since: 10 years
$110
best buy
Wifi Radio
Last purchase: 1 year agoPurchase: 10x batteriesValue: $1.99
Last visit: 2 days agoTime browsing: 45 minutes
$1,140total
Snapchat offer
bbaBest Buy Assistance
5.1 price driven tactics
Stars rating Best product ever bought
History
BEST BUY
15min
Sumit KumarCustomer since: 10 years
$110
best buy
Wifi Radio
Last purchase: 1 year agoPurchase: 10x batteriesValue: $1.99
Last visit: 2 days agoTime browsing: 45 minutes
$1,140total
Snapchat offer
bbaBest Buy Assistance
5.1 price driven tactics
Stars rating Best product ever bought
History
classic showroomer
BEST BUY
15min
Sumit KumarCustomer since: 10 years
$110
best buy
Wifi Radio
Last purchase: 1 year agoPurchase: 10x batteriesValue: $1.99
Last visit: 2 days agoTime browsing: 45 minutes
$1,140total
Snapchat offer
bbaBest Buy Assistance
5.1 price driven tactics
Stars rating Best product ever bought
History
classic showroomer
5.1 price driven tactics
BEST BUYcoupon
50%off
In mobiles
Thanks for shopping at Best Buy
8
Snapchat 2min agoBest Buy Coupon!
Snapchat• Temporal coupon • Redeemable just at
the cashier • Uncertain discount
BEST BUY
7m
Mike BerryCustomer since: 2 years
$1100
best buy
Tv 41’’
Last purchase: 2 weeks agoPurchase: apple chargerValue: $60
Last visit: 1 week agoTime browsing: 25 minutes
$12,140
$1100
total
Snapchat offer
bbaBest Buy Assistance
5.2 value driven tactics
BEST BUY
7m
Mike BerryCustomer since: 2 years
$1100
best buy
Tv 41’’
Last purchase: 2 weeks agoPurchase: apple chargerValue: $60
Last visit: 1 week agoTime browsing: 25 minutes
$12,140
$1100
total
Snapchat offer
bbaBest Buy Assistance
5.2 value driven tactics
the good guy
BEST BUY
7m
Mike BerryCustomer since: 2 years
$1100
best buy
Tv 41’’
Last purchase: 2 weeks agoPurchase: apple chargerValue: $60
Last visit: 1 week agoTime browsing: 25 minutes
$12,140
$1100
total
Snapchat offer
bbaBest Buy Assistance
5.2 value driven tactics
the good guy
5.2 value driven tactics
Expert assistance• Personal attention • Guide • Permanent coupon • Discount: 100% - 0% Best Buy 2min ago
Best Buy Bundle Coupon!
5.2 value driven tactics
BEST BUY
In bundle
90%off
Your offer is now running
The discount applies only for complementary products
Accept!
BEST BUY
In bundle
90%off
Your offer is now running
The discount applies only for complementary products
Accept!
Expert assistance• Personal attention • Guide • Permanent coupon • Discount: 100% - 0% Best Buy 2min ago
Best Buy Bundle Coupon!
5.2 value driven tactics
BEST BUY
In bundle
90%off
Your offer is now running
The discount applies only for complementary products
Accept!
BEST BUY
In bundle
90%off
Your offer is now running
The discount applies only for complementary products
Accept!
BEST BUY
In bundle
Your offer is now running
The discount applies only for complementary products
Accept!
50%off
Expert assistance• Personal attention • Guide • Permanent coupon • Discount: 100% - 0% Best Buy 2min ago
Best Buy Bundle Coupon!
5.2 value driven tactics
BEST BUY
In bundle
90%off
Your offer is now running
The discount applies only for complementary products
Accept!
BEST BUY
In bundle
90%off
Your offer is now running
The discount applies only for complementary products
Accept!
BEST BUY
In bundle
Your offer is now running
The discount applies only for complementary products
Accept!
50%off
BEST BUY
In bundle
Your offer is now running
The discount applies only for complementary products
Accept!
23%off
Expert assistance• Personal attention • Guide • Permanent coupon • Discount: 100% - 0% Best Buy 2min ago
Best Buy Bundle Coupon!
5.2 value driven tactics
bba
Product installation
Convenient Return & Refund
Extended warranty
CustomisationFree delivery
Complementary product