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5/20/2010
Audience Targeting for TravelOptimizing for Higher ROI Across Onsite Offers and Media Campaigns with
[x+1]’s Integrated Platform
Presented at PhocusWright 2009
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Who we are
[x+1] provides tools and services for advertisers and agencies to optimize results
from display media, search landing pages and websites.
Who we help
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The [x+1] Products
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We Drive Campaigns Using Data & Segmentation
In Market(Context and Behavioral)
Geographic Demo
MaleHigh income
Customer
+ + +
Surf Waikiki!
Packages starting at $699
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AUTOMATICALLY
(Or by using audience segmentation & rules)
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Both Onsite and Offsite
Surf Waikiki!Packages starting at $699
Surf Waikiki!
Packages starting at $699
Publisher Site Your Site
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7
YOU ARE ALMOST THERE!Check out our lowest fare deals.Less than 500 “points” and you will be upgraded to gold status.
Drive Loyalty Programs
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Middle Seat Monday?Sorry your flight was not perfect.Please accept free Wi-Fi on your next trip
Build Relationships
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Build Multichannel Reach
Check InFrom Your Phone!
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Find the right audience for Cross Sell/Upsell
Car ad for Waikiki rental
$29Speed in Waikiki
Waikiki is 10 hours away…Wouldn’t you rather sip champagne?Click here to upgrade your flight >
Stay in a five star Waikiki hotel -Upgrade for only 200 points!
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In Market(Context and behavioral)
Geographic Demo
FemaleHigh income
CustomerDelta
Skymiles+ + +
Packages starting at $699
Let’s walk through how all this works:
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Proprietary and Confidential
Delta Landing Page Segments
[x+1] identifies 1700
discrete audience
segments, and can
serve those
segments unique
pages all from one
simplified dynamic
landing page
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Impact is quantified against a hold-out control cell
Personalization of Delta’s landing pages drives lift and produces significant incremental revenue:
In 6 months, [x+1] technology has generated 40x ROI for Delta
• [x+1]’s incremental volume in placement A is not cannibalistic to conversions from the RTR on the homepage
• Through conversion tracking [x+1] has been able to advise which creative copy and imagery are most successful at driving ticket sales
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To learn more about Audience Targeting, please contact
Mike Dillon at [email protected] or call
(203) 984-2403