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Best Practices for
Credit Union
Merchant Services
June 19, 2012
© Copyright 2012 Vantiv, LLC . All rights reserved. Vantiv, the Vantiv logo, and all other Vantiv product or service names and logos, are registered trademarks or trademarks of Vantiv, LLC in the USA and other countries. ® indicates USA registration.
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Vantiv is NAFCU Services’
Preferred Partner for Merchant Services
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Question
Does your Credit Union offer a Commercial
Services demand deposit account?
• Yes, it is a full commercial services account
• Somewhat, we have modified a personal account
structure to work for our commercial members
• No
• I am not sure
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Question
Does your Credit Union offer a Merchant
Services Program?
• Yes, we have a formal Merchant Services program
• No, we do not have a Merchant Services program
• Somewhat, we have a person/company that we call
when a member needs merchant services
• I am not sure
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Agenda
Introductions and Agenda
Overview of Vantiv
How Merchant Services Can Boost Your Revenue
Latest Technology Trends
Best Practices
Conclusions
5
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over 400,000 merchant locations
over 3,000
Financial Institutions
Largest PIN debit processor*
3rd Largest U.S merchant
transaction acquirer*
Solutions for merchants
& financial institutions
owner of Jeanie®
payment processing
network
*Nilson Report – March 2011
Comprehensive provider of
payment strategies
Growing – One of the
top processors in the
nation
Unique consultative relationship
with clients
Who We Are: Vantiv’s Merchant Services
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A Complete Service Suite: Merchant Services enables
your credit union to be viewed as “Full Service”
Differentiating Your Credit Union:
The Benefits of Merchant Services
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A Complete Service Suite: Merchant Services enables
your credit union to be viewed as “Full Service”
Commercial Member Growth: A Merchant Services
offering is a requirement to gain commercial members
Differentiating Your Credit Union:
The Benefits of Merchant Services
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A Complete Service Suite: Merchant Services enables
your credit union to be viewed as “Full Service”
Commercial Member Growth: A Merchant Services
offering is a requirement to gain commercial members
Commercial Member Retention: The institution that
controls the deposits normally benefits most.
Differentiating Your Credit Union:
The Benefits of Merchant Services
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A Complete Service Suite: Merchant Services enables
your credit union to be viewed as “Full Service”
Commercial Member Growth: A Merchant Services
offering is a requirement to gain commercial members
Commercial Member Retention: The institution that
controls the deposits normally benefits most.
Service: Your Members deserve Best In Class
Solutions for all size business needs.
Differentiating Your Credit Union:
The Benefits of Merchant Services
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A Complete Service Suite: Merchant Services enables
your credit union to be viewed as “Full Service”
Commercial Member Growth: A Merchant Services
offering is a requirement to gain commercial members
Commercial Member Retention: The institution that
controls the deposits normally benefits most.
Service: Your Members deserve Best In Class
Solutions for all size business needs.
Revenue: Your credit union can generate strong fee
based revenues through Merchant Services.
Differentiating Your Credit Union:
The Benefits of Merchant Services
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New Commercial Members
Boosting Your Revenue:
The Benefit to Your Credit Union
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New Commercial Members
Increase Commercial Member Deposits
Boosting Your Revenue:
The Benefit to Your Credit Union
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New Commercial Members
Increase Commercial Member Deposits
Merchant Services Fee Income
Boosting Your Revenue:
The Benefit to Your Credit Union
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Emerging Technology:
Enhancing Your Value
Proposition
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NFC & EMV Products
• Association
mandates set
• Liability shifts to
the lesser
technology
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Mobile & Hand Held Devices
• Current wave of
“technology” in
acceptance
• Hardware or
application?
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Tablets for Complete Merchant Solutions
• Invoicing
› Email transmission of statements
• Payments
› Links to merchant acceptance
• Integration to Organizations Financials
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Best Practices
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Best Practices
For
Credit Unions
Cultural Alignment
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Cultural Alignment
Develop Champions
Best Practices
For
Credit Unions
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Cultural Alignment
Develop Champions
PCI & Breach Assistance Best Practices
For
Credit Unions
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Cultural Alignment
Develop Champions
PCI & Breach Assistance
Leverage Verticals
Best Practices
For
Credit Unions
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Cultural Alignment
Develop Champions
PCI & Breach Assistance
Leverage Verticals
Accountability through
Partnership
Best Practices
For
Credit Unions
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Questions?
We’re Vantiv…
Expect More
• Bold
• Committed
• Connected
• Agile
• Progressive
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The NAFCU Services/Vantiv Solution:
Let us customize a program for you
We’re Vantiv…
Expect More
www.nafcu.org/vantiv
Tim Dunn Vice President - Merchant Services 513-900-3437