Welcome to SEO Basics
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LocalLocal
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• Keywords• On-Page
SEO• On-Site SEO• Local SEO• Organic SEO
• Keywords• On-Page
SEO• On-Site SEO• Local SEO• Organic SEO
Awareness
Interest
Learn
Shop
Buy
# O
f Sea
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s/M
onth
KeywordsKeywords
Long-tail Keywords
Head Keywords
Keywords
Longtail keywords are important!
Keywords indicate intension
✓Keywords• On-Page SEO• On-Site SEO• Local SEO• Organic SEO
On-Page
‣If you want to rank for a particular keyword, make sure you have one page dedicated to it.
‣Optimize that page
✓Keywords✓On-Page SEO• On-Site SEO• Local SEO• Organic SEO
• Crawl-able Nav• Site Speed• robots.txt• XML Sitemap• Webmaster Tools• Privacy Policy
On-Site
‣Lots of small things to do‣Most of them are somewhat technical, but need to be done.
✓Keywords✓On-Page SEO✓On-Site SEO• Local SEO• Organic SEO
Build Citations
‣ Decide on your NAP(Name, Address, Phone Number)
‣ Who is on the map?‣ Search for their (NAP).‣ Note where Google has found them them around the web and get there too.
Build Citations
‣ Blog posts from local websites
✓Keywords✓On-Page SEO✓On-Site SEO✓Local SEO• Organic SEO
Better ContentNo Spammy Links
Organic
‣Slow...long-term goal‣Content‣Promote content‣Work on getting links
SEO Basics
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