Transcript
Page 1: Bet-the-Farm User Experience

Bet-the-Farm UXJohn Whalen, PhD Principal, Strategy & User Experience [email protected] brilliantexperience.com @brlexp

Page 2: Bet-the-Farm User Experience

Agenda

‣ Introduce Brilliant Experience

‣ Bet-the-Farm UX Methodology

‣ Questions

Page 3: Bet-the-Farm User Experience

Introducing Brilliant Experience

Page 4: Bet-the-Farm User Experience

Research

Stakeholder Interviews Field Research Competitor Reviews Expert Reviews

Strategy and Ideation

Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement

UX and Design

IA & Flow Interaction Design Concept Realization Visual Design & Branding

Page 5: Bet-the-Farm User Experience

Fast Facts‣ Boutique user experience consultancy

‣ Founded 2011

‣ Founders 15+ years experience in the field

‣ Approximately 1/2 clients large enterprise, 1/2 funded startups

‣ Self-funded, profitable since inception

‣ Annual revenue doubling since founding

Page 6: Bet-the-Farm User Experience

Types of Clients

1. Enterprises seeking innovation renewal

- Seek more user research

- Want strategy and ideation guidance

- Need help motivating team

2. Startups seeking professional UX

- Need help getting product to launch

- Want a more professional user experience

Page 7: Bet-the-Farm User Experience

Sample Clients

Page 8: Bet-the-Farm User Experience

Meet Our Specialists

user experience

usability

designerdeveloper

Page 9: Bet-the-Farm User Experience

Bet-the-Farm UX: Introduction

Page 10: Bet-the-Farm User Experience

The world around us is changing faster than ever

Page 11: Bet-the-Farm User Experience

Leading companies can falter faster than ever if they fail to innovate.

Page 12: Bet-the-Farm User Experience

Having a great brand is not enough.

Page 13: Bet-the-Farm User Experience

Having a great brand is not enough.

Page 14: Bet-the-Farm User Experience

We support Entrepreneurs and Intrapreneurs by leading mission-critical UX innovation projects.

Page 15: Bet-the-Farm User Experience

How do we “cross the chasm”?

User InsightsGreat Experience,

Successful Product

InsertMagicalProcess

Here

Page 16: Bet-the-Farm User Experience

Not recommended

Page 17: Bet-the-Farm User Experience

Hard to find

Page 18: Bet-the-Farm User Experience

Overall Process

Page 19: Bet-the-Farm User Experience

To help you understand what “this” is, let’s play ‘Name that Methodology’

Page 20: Bet-the-Farm User Experience

User Stories

1

Design & Develop

2

Feedback

3

Page 21: Bet-the-Farm User Experience

User Stories

1

Design & Develop

2

Feedback

3

Agile

Page 22: Bet-the-Farm User Experience
Page 23: Bet-the-Farm User Experience

Build

1

Measure

2

Learn

3

Page 24: Bet-the-Farm User Experience

Build

1

Measure

2

Learn

3

Lean Startup

Page 25: Bet-the-Farm User Experience

Lean Startup

Page 26: Bet-the-Farm User Experience

Copyright © 2012-2013 Brilliant Experience

1 2 3 4

Empathize with the audience you are designing for.

Brainstorm possible designs

Build a representation of one or more of your ideas

PrototypeIdeateResearch

Test your ideas for feedback

Test

Page 27: Bet-the-Farm User Experience

Copyright © 2012-2013 Brilliant Experience

Empathize with the audience you are designing for.

Brainstorm possible designs

Build a representation of one or more of your ideas

PrototypeIdeateResearch

Test your ideas for feedback

Test

Design

Thinking

1 2 3 4

Page 28: Bet-the-Farm User Experience

Design Thinking

Page 29: Bet-the-Farm User Experience

Design Thinking

Check out IDEO, or as we like to say:

“Brilliant Experience of the west”

A couple books by IDEO founders:

Page 30: Bet-the-Farm User Experience

Brilliant’s Agile/Lean/DT Experience

Page 31: Bet-the-Farm User Experience

Brilliant’s Methodology Mix‣ market research (probing individual psyches for needs/desires)

‣ user-centered design

‣ design thinking / innovation techniques

‣ lean startup / agile UX

‣ behavioral economics / persuasive design

!

Plus some: management consulting

Page 32: Bet-the-Farm User Experience

UX success lies beyond UX

Page 33: Bet-the-Farm User Experience

Two TracksProduct Development Team Development

Page 34: Bet-the-Farm User Experience

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Page 35: Bet-the-Farm User Experience

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Page 36: Bet-the-Farm User Experience

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Page 37: Bet-the-Farm User Experience

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Exploration of solution space Intensive training

Page 38: Bet-the-Farm User Experience

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Exploration of solution space Intensive training

Partner designers / developers Support UX team

Page 39: Bet-the-Farm User Experience

Examples

Page 40: Bet-the-Farm User Experience

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Page 41: Bet-the-Farm User Experience

What do they say? do? think?

Consumer! Lawyer! Banker!

Neuroscien2st! VAD7Nurse! Drug7Researcher!

Farmer! Federal7Administrator! Mom7/7Chauffeur!

Page 42: Bet-the-Farm User Experience

Meet Jane: Pattern Analyst

Page 43: Bet-the-Farm User Experience

Meet Jane: Pattern Analyst

Note: we are visiting her in her normal place of work.

Page 44: Bet-the-Farm User Experience

Meet Jane’s work

Page 45: Bet-the-Farm User Experience

Stakeholder Alignment

Page 46: Bet-the-Farm User Experience

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Page 47: Bet-the-Farm User Experience

Baseline Testing

Page 48: Bet-the-Farm User Experience

UX Lead Technical Lead

User Researcher

Usability Expert

Front-End Developer

Front-End Developer

Interaction Designer

‣ Majority of large organizations use hybrid employee/consultant teams

‣ Provides specialized capabilities when needed

‣ Helps to kick start internal team growth

‣ Allows company to determine which roles should be in house

UX Strategist

consultant

employee

Evaluate The Team

Page 49: Bet-the-Farm User Experience

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Page 50: Bet-the-Farm User Experience

CEO: I know you had an agenda, but let’s just sketch our ideas anyway...

Page 51: Bet-the-Farm User Experience
Page 52: Bet-the-Farm User Experience

Elevator Pitch

Page 53: Bet-the-Farm User Experience

Business Needs

Page 54: Bet-the-Farm User Experience

Personas

Page 55: Bet-the-Farm User Experience

Scenarios

Page 56: Bet-the-Farm User Experience

Customer Experience Journey

Page 57: Bet-the-Farm User Experience

Early Ideation

Page 58: Bet-the-Farm User Experience

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Exploration of solution space Intensive training

Page 59: Bet-the-Farm User Experience

Sketching & Prototyping

Page 60: Bet-the-Farm User Experience
Page 61: Bet-the-Farm User Experience

Design Iterations

Page 62: Bet-the-Farm User Experience

Iterative TestingPRESS GANEY Welcome Lidia | My Account | Customize

Clinical Performer

detail

Volume By Service Line

detail detail detail

detail

detail

Southwest

ORTHOPEDICS

PediatricsEmergency

Surgery

Cardiology

Neurology

Oncology

Hospital Acquired Infection

916%

Physical Restraint Accidental OverdosagesAdverse Blood Reactions

24%

1 2 450% 12%

Complications

24%

2.7%

Mortality

Core MeasuresReadmissions

16%24%

85%24%

1.2%24%

detail

detail

RevenuePerformanceView:Date Range: 1m 3m 1yr YTD Custom Division/Service Linequick Links:

Performance > System Wide

Page 63: Bet-the-Farm User Experience

Intensive Training

Page 64: Bet-the-Farm User Experience

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Exploration of solution space Intensive training

Partner designers / developers Support UX team

Page 65: Bet-the-Farm User Experience

Summary

Page 66: Bet-the-Farm User Experience

Brilliant’s Methodology Mix‣ market research (probing individual psyches for needs/desires)

‣ user-centered design

‣ design thinking / innovation techniques

‣ lean startup / agile UX

‣ behavioral economics / persuasive design

!

Plus some: management consulting

Page 67: Bet-the-Farm User Experience

Two TracksProduct Development Team Development

Empathize with your audience Determine management alignment

Baseline measurement Evaluate the team

Design studio

Exploration of solution space Intensive training

Partner designers / developers Support UX team

Page 68: Bet-the-Farm User Experience

PayPalResearch, Strategy, and Redesign

Page 69: Bet-the-Farm User Experience

Research

Stakeholder Interviews Field Research Competitor Reviews Expert Reviews

Strategy and Ideation

Strategy Workshop Design Studio Rapid Prototyping Iterative Refinement

UX and Design

IA & Flow Interaction Design Concept Realization Visual Design & Branding

Thank you! @brlexp | brilliantexperience.com


Top Related