Download - Beyond Breaking Even
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Beyond Breaking Even: Beginning and Advanced Topics
for Private Practitioners Laurel Fay, M.S., LCMFT and Meg Tenny, M.S., LCMFT
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+ Laurel Fay, M.S., LCMFT Meg Tenny, M.S., LCMFT
z Who Are We?
z We Have Been Where You Are
z Much Ground To Cover…
z A Word of Caution
z Moving Forward
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Today
z Morning – Beginning Topics
z Brief Q&A
z Lunch (on your own)
z Afternoon – Advanced Topics
z Q&A
z Speed Networking Event
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+Getting Your Bearings
z Know and Remember The Why
z You Are A Business Person Now
z First: VPP z Vision z Purpose z Plan
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Defining Your VPP
Vision: z Where do you see yourself in 1, 5, 10 years?
z What do you want your practice to give you?
z Why do you want to be in private practice?
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+Defining Your VPP
Purpose:
z Why do you want to be in private practice?
z What can you offer to your clients?
z What will keep you going in the hard times?
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+Defining Your VPP
z Plan = Business Plan z Keep it simple! z Who, what, when, where, how z Details (but not too many) z Marketing z Re-evaluate business plan every year
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+Our Blueprint
z Getting Started: Preparing
z Developing A Clientele: Beginning
z Hitting Your Business Stride: Maintaining
z Enriching Your Practice: Flourishing
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+Step One: Preparing z Timing
z Location and office space
z Hours
z Forms
z Liability insurance
z Business license
z Systems for getting and keeping clients
z Supervision and mentoring
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+Structuring Your Business
ü Business name
ü EIN
ü NPI
ü LLC
ü Taxes
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+Money
z Big source of anxiety; remember your worth!
z Fee structure
z System for accepting payments
z Setting a budget for your practice
z Startup costs
z Marketing
z Ongoing expenses
z Professional development
z Decide about insurance – pros and cons
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Beginning Marketing: Must-Haves
z Website
z Business phone/email
z Business cards/brochures (Vistaprint, MOO)
z Separate/business bank account
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+Still To Come This Afternoon…
Don’t Miss it!
z Developing A Clientele: Marketing and Advertising
z Hitting Your Business Stride: Maintaining Your Gains
z Enriching Your Practice: Thriving and Growing
If you are not registered for the afternoon but would like to be, just register at the table outside this room!
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Beyond Breaking Even: Beginning and Advanced Topics
for Private Practitioners Laurel Fay, M.S., LCMFT and Meg Tenny, M.S., LCMFT
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+Step Two: Beginning Developing A Clientele
z Marketing and Advertising z Website z Online presence and advertising z Networking z Word of mouth z Past and current clients z Professional community
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+Step Two: Beginning Social Media and Online Marketing z Facebook
z Twitter
z LinkedIn
z Blogging
z Therapist Listservs
z E-newsletters
z YouTube
z Podcasts
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Step Three: Maintaining Hitting Your Business Stride z Could I vs. should I
z Keeping your caseload steady
z Track your income z Track referral sources
z Keep in touch with past clients
z Managing work-life balance
z Get support
z Expanding skill levels and service offerings
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+Step Four: Flourishing Enriching Your Practice
z Expanding Your Business Plan
z Stretch Your Reach and Income z Group practice model z Salaried employee z Associate model z What is it? z How to Hire Associates
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Step Four: Flourishing Enriching Your Practice
z Expansion of Services z Supervision z Coaching z Business Coaching
z Passive/Leveraged Income z What is it? z Realistic expectations z Examples
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+Step Four: Flourishing Enriching Your Practice
z Invest in Your Practice
z Invest in Yourself
z Educate Yourself
z Amp Up Your Marketing
z Look Better/Polish Up
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+Final Thoughts
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+Contacting Us Laurel Fay 301-563-9520 [email protected] www.laurelfay.com Facebook: Laurel Fay, LCMFT Meg Tenny Verrani 240-295-3116 [email protected] www.megtenny.com Facebook: Meg Tenny, LLC
Slides Available: http://www.slideshare.net/laurelfay/