@MediaWyse #SearchFest @SEMpdx
Who is this Casey guy?• Head of SEO Support for SEN
• Founder of Digital Agency Media Wyse
• Author of 400+ SEO & SMO articles
• 16+ years actual working SEO Experience
• Trained SEO teams on Five Continents
• Co-Author of the “Unfair Advantage Guide
to Winning the Search Engine Wars”
• Contributor to “The Web Untangled: The
Handbook for Building an Online Business”
• Rabid Bacon & Craft Beer Aficionado
@MediaWyse #SearchFest @SEMpdx
Beacons as Lighthouses
Hyperlocal Marketing
The 411 on Beacons
iBeacon vs. Eddystone
Beacon Case Studies
Designing your Beacon Campaign
Session Takeaways & Resources
What will we Learn Today?What will we Learn Today?
@MediaWyse #SearchFest @SEMpdx
“One simple purpose
in life. I'm a beacon.
I send out my signal.
That's all I do.”
- The Lighthouse
@MediaWyse #SearchFest @SEMpdx
“Beacons are low-cost transmitters that use
Bluetooth Low Energy to provide Bluetooth smart
devices a new level of proximity awareness”
- Casey Markee
@MediaWyse #SearchFest @SEMpdx
Image Credit: MobileLeadsLocal.com
Beacons = “Convenience Marketing”
“Delivering a personalized marketing message for a product or service in real-time to a target consumer exactly when they
need it!”
- Casey Markee
@MediaWyse #SearchFest @SEMpdx
Beacons are Small but POWERFUL!
Beacons are about the size of a quarter and cost between $5-80 each.
@MediaWyse #SearchFest @SEMpdx
Beacons are Small but POWERFUL!
Beacons are about the size of a quarter and cost between $5-80 each.
Visit bit.ly/beacon-hardware-guide
For a Full Review of Beacon Price Points
@MediaWyse #SearchFest @SEMpdx
Facebook “Places Tips” trigger
when within 100 ft of beacon.
Serve a “Welcome Note” to
Visitors.
Serve prompts to “Like” the page
or “check-in.”
Feature posts from your page or
those of your Fans.
Facebook Beacons: Cool but Limited.
http://bit.ly/facebook-beacons
@MediaWyse #SearchFest @SEMpdx
Provides a “Local Tips” option for
retailer but it’s App-Based.
Works to “collect” unique device
IDs for remarketing purposes
Retailers can build up a database
then target on Facebook, Twitter
Xone Analytics dashboards allows
attribution and tracks visits from
online retargeting
Yext Xone Beacons: Local Retargeting Focus
http://bit.ly/yext-beacons
@MediaWyse #SearchFest @SEMpdx
Apple iBeacons: App-Focused & Hot
App-Based (put can also use
Apple PassBook)
Proprietary (but does work on
Android)
Can send messages only through
UUID (Universal Unique
Identifier)
No use of EIDs (Ephemeral
Identifiers)
@MediaWyse #SearchFest @SEMpdx
Google Eddystone: The New Kid on the Block!
Supports URL and App for
messaging.
Open-Source (available on
GitHub)
Can send messages through
UUID (Universal Unique
Identifier), URL or Telemetry.
Uses EIDs (Ephemeral
Identifiers) for secure tracking.
@MediaWyse #SearchFest @SEMpdx
“Eddystone forecast to
become the dominate
beacon standard by
2020”
- ABI Research, 2015
@MediaWyse #SearchFest @SEMpdx
Why Eddystone?
800 million additional users ready to
interact with beacons as Android makes
up 80% of smartphone market
@MediaWyse #SearchFest @SEMpdx
Did you know you can already use BLE beacons to “check-in” to your
hotel?
@MediaWyse #SearchFest @SEMpdx
iBeacon Case Study: Marsh Supermarkets (IN)
http://bit.ly/ibeacons-101
@MediaWyse #SearchFest @SEMpdx
Get a Beaconstac Starter Kit – Costs $89!
Comes with 3 enterprise-grade
BLE Sensoro beacons
Supports BOTH iBeacon &
Eddystone
Each beacon can cover up to
50ft and last up to 3 years.
The longer the distance, the
shorter the battery life.
Full support and analytics
provided up to 1 year.store.beaconstac.com
@MediaWyse #SearchFest @SEMpdx
Or…Use an Existing Beacon Network!
Mobiquity operates a beacon network in 400+ major shopping malls in the U.S. 7500 unique retailers leverage that
network!
@MediaWyse #SearchFest @SEMpdx
Session Takeaways
Beacons are Widespread: 85% of the top 100 US Retail
Locations will be equipped with Beacons by end of 2016
@MediaWyse #SearchFest @SEMpdx
Session Takeaways
Beacons are Widespread: 85% of the top 100 US Retail
Locations will be equipped with Beacons by end of 2016
Beacons are Low-Barrier: You can be up in 24 hours, for
less than $99, and cover an area of several hundred meters.
@MediaWyse #SearchFest @SEMpdx
Session Takeaways
Beacons are Widespread: 85% of the top 100 US Retail
Locations will be equipped with Beacons by end of 2016
Beacons are Low-Barrier: You can be up in 24 hours, for
less than $99, and cover an area of several hundred meters.
Beacons Enhance Marketing: Drive traffic, retarget traffic,
or use them to push new offers & experiences.
@MediaWyse #SearchFest @SEMpdx
Beacon Resources List
BLE Beacons Overview: https://developers.google.com/beacons/
Physical Web: https://google.github.io/physical-web/
Eddystone Format: https://github.com/google/eddystone
Google Beacon Demo Platform: http://bit.ly/google-beacon-demo
iBeacon Format: https://developer.apple.com/ibeacon/
Facebook Beacons: http://bit.ly/facebook-beacons
Yext Beacons: http://bit.ly/yext-beacons
Beacon Mapping SDK: http://estimote.com/indoor/
Beaconstac Resources: http://www.beaconstac.com/resources
@MediaWyse #SearchFest @SEMpdx
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