![Page 1: Beyond SEO: Wearables, Beacons & Hyperlocal Marketing](https://reader036.vdocument.in/reader036/viewer/2022062503/5873968e1a28ab85438b5987/html5/thumbnails/1.jpg)
@MediaWyse #StateofSearch @dfwsem
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@MediaWyse #StateofSearch @dfwsem
Get this Presentation @ Slideshare:
http://bit.ly/sos-beacons-ppt
Live tweet this talk here:
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@MediaWyse #StateofSearch @dfwsem
Law of Wearables Success Wearables Market Overview Wearables SEO w/Beacons Hyperlocal Targeting iBeacon vs. Eddystone vs. FB Beacon Case Studies
Designing your Beacon Campaign
What will we Learn Today?What will we Learn Today?
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@MediaWyse #StateofSearch @dfwsem
The Law of Wearables Success
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@MediaWyse #StateofSearch @dfwsem
“In order to be successful, any given piece of wearable technology has to be useful the entire time it’s on your
body.” – Niley Patel, The Verge
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@MediaWyse #StateofSearch @dfwsem
Wearables Market Overview
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@MediaWyse #StateofSearch @dfwsem
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@MediaWyse #StateofSearch @dfwsem
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@MediaWyse #StateofSearch @dfwsem
Apple is the New King of the Wearables Market!
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@MediaWyse #StateofSearch @dfwsem
5 Million Apple Watches Sold for $4+ Billion in Revenue.
…And with a hefty profit margin of 60%+
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@MediaWyse #StateofSearch @dfwsem
“Sales of Apple Watches are up sequentially and have exceeded our
expectations.”- Tim Cook
Apple 3rd Q earnings call – Tuesday, 10/27
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@MediaWyse #StateofSearch @dfwsem
Apple is now the largest “Luxury” Watch Retailer in the World
(passing Rolex).
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@MediaWyse #StateofSearch @dfwsem
Global Smartwatch Shipments will reach 40+ Million Units in 2015!
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@MediaWyse #StateofSearch @dfwsem
By 2018, Smartwatches alone will move 91.6 Million Units!
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@MediaWyse #StateofSearch @dfwsem
As SEOs we MUST target our client’s audiences on these
platforms!
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@MediaWyse #StateofSearch @dfwsem
Wearables SEO with Beacons
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@MediaWyse #StateofSearch @dfwsem
Hyperlocal Targeting
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@MediaWyse #StateofSearch @dfwsem
Wearables SEO = “Convenience Marketing”
“Delivering a personalized marketing message for a product or service in real-time to a target consumer
exactly when they need it!”- Casey Markee
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@MediaWyse #StateofSearch @dfwsem
How do you do this? With Beacons!
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@MediaWyse #StateofSearch @dfwsem
“Beacon technology is a location-aware low-cost transmitter that uses Bluetooth and geo-fencing to provide
apps a new level of micro-location awareness”- Wikipedia
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@MediaWyse #StateofSearch @dfwsem
Beacons are Small but POWERFUL!
Beacons are about the size of a quarter and cost between $5-80 each.
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@MediaWyse #StateofSearch @dfwsem
How do Beacons Work?
Image Credit: Makingittv.com
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@MediaWyse #StateofSearch @dfwsem
What can you do with Beacons?
Image Credit: Kinetica.mobi
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@MediaWyse #StateofSearch @dfwsem
Facebook “Places Tips” trigger when within 100 ft of beacon.
Serve a “Welcome Note” to Visitors.
Serve prompts to “Like” the page or “check-in.”
Feature posts from your page or those of your Fans.
Facebook Beacons: Cool but Limited.
bit.ly/fb-beacons-signup
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@MediaWyse #StateofSearch @dfwsem
Apple iBeacons: App-Focused & Hot
App-Based (mandatory for messages)
Proprietary (but does work on Android)
Can send messages only through UUID (Universal Unique Identifier)
No use of EIDs (Ephemeral Identifiers)
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@MediaWyse #StateofSearch @dfwsem
Apple iBeacons: State of Search Beacon Messaging!
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@MediaWyse #StateofSearch @dfwsem
Apple iBeacons: State of Search Beacon Messaging!
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@MediaWyse #StateofSearch @dfwsem
Google Eddystone: The New Kid on the Block!
Supports URL and App for messaging.
Open-Source (available on GitHub)
Can send messages through UUID (Universal Unique Identifier), URL or Telemetry.
Uses EIDs (Ephemeral Identifiers) for secure tracking.
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@MediaWyse #StateofSearch @dfwsem
Why should you use Beacons?
Image Credit: Swirl.com
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@MediaWyse #StateofSearch @dfwsem
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@MediaWyse #StateofSearch @dfwsem
There will be 4.5 Million Beacons installed in the US by 2018!
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@MediaWyse #StateofSearch @dfwsem
The Future for Mobile is all about the “Digital Concierge”
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@MediaWyse #StateofSearch @dfwsem
Did you know you can already use BLE beacons to “check-in”
to your hotel?
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@MediaWyse #StateofSearch @dfwsem
iBeacon Case Study: Starwood Hotels (SPG)
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@MediaWyse #StateofSearch @dfwsem
Or use them to “navigate” your next trip to the grocery
store?
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@MediaWyse #StateofSearch @dfwsem
iBeacon Case Study: Marsh Supermarkets (IN)
bit.ly/ibeacons-101
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@MediaWyse #StateofSearch @dfwsem
Need to “catch” a train? There’s a beacon for that as
well.
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@MediaWyse #StateofSearch @dfwsem
Eddystone Case Study: TriMet PTA (OR)
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@MediaWyse #StateofSearch @dfwsem
In Short: Beacons are Bad-Ass!
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@MediaWyse #StateofSearch @dfwsem
So How do I get Started?
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@MediaWyse #StateofSearch @dfwsem
Get a Beaconstac Starter Kit – Costs $89! Comes with 3 enterprise-
grade BLE Sensoro beacons Supports BOTH iBeacon &
Eddystone Each beacon can cover up
to 50ft and last up to 3 years.
The longer the distance, the shorter the battery life.
Full support and analytics provided up to 1 year.store.beaconstac.com
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@MediaWyse #StateofSearch @dfwsem
Designing your Beacon Campaign
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@MediaWyse #StateofSearch @dfwsem
Are you Asking the Right Questions?
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@MediaWyse #StateofSearch @dfwsem
Does your Messaging Provide “Value?”
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@MediaWyse #StateofSearch @dfwsem
What is the Optimal Context & Timing for my Beacon Messaging?
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@MediaWyse #StateofSearch @dfwsem
Where can I most “Efficiently’ Deploy my Beacons?
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@MediaWyse #StateofSearch @dfwsem
Are you Avoiding “Notifications” Overload?
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@MediaWyse #StateofSearch @dfwsem
Are your Beacons an “Isolated” Marketing Initiative?
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@MediaWyse #StateofSearch @dfwsem
Thank You!
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@MediaWyse #StateofSearch @dfwsem
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@MediaWyse #StateofSearch @dfwsem
Connect with me Online @
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MediaWyse Follow Casey on Twitter:https://Twitter.com/MediaWyseConnect with Casey on Linkedin:https://www.linkedin/com/in/
caseymarkeeFollow Casey on SlideShare:http://www.slideshare.net/
CaseyMarkeeMBA