![Page 1: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/1.jpg)
DATA STRATEGY
![Page 2: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/2.jpg)
OUR BusinessOBJECTIVES
![Page 3: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/3.jpg)
“We Build
Experiences
![Page 4: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/4.jpg)
“We Manage
UserBehaviour
![Page 5: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/5.jpg)
“We Optimize
Outcomes
![Page 6: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/6.jpg)
WORKING AROUND DATA
![Page 7: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/7.jpg)
DATA
Planning
Media Planning
Social Listening
Search Queries
USER INTENT
Research
Web Analytics
A/B testing
UX & Usability
USER VOICE
Returns
User Satisfaction
Goal & Conversion
ROI & Revenues
RESULTS
![Page 8: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/8.jpg)
Behavior
DATA
Planning
Media Planning
Social Listening
Search Queries
USER INTENT
Research
Web Analytics
A/B testing
UX & Usability
USER VOICE
Returns
User Satisfaction
Goal & Conversion
ROI & Revenues
RESULTS
![Page 9: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/9.jpg)
Behavior
DATA
Planning
Media Planning
Social Listening
Search Queries
USER INTENT
Research
Web Analytics
A/B testing
UX & Usability
USER VOICE
Returns
User Satisfaction
Goal & Conversion
ROI & Revenues
RESULTS
![Page 10: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/10.jpg)
Behavior
DATA
Planning
Media Planning
Social Listening
Search Queries
USER INTENT
Research
Web Analytics
A/B testing
UX & Usability
USER VOICE
Returns
User Satisfaction
Goal & Conversion
ROI & Revenues
RESULTS
![Page 11: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/11.jpg)
Behavior
DATA
Planning
Media Planning
Social Listening
Search Queries
USER INTENT
Research
Web Analytics
A/B testing
UX & Usability
USER VOICE
Returns
User Satisfaction
Goal & Conversion
ROI & Revenues
RESULTS
![Page 12: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/12.jpg)
DATA IS MYSTERIOUS
![Page 13: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/13.jpg)
DATA:Light blueWhiteBlackSleevelessNeck bow
![Page 14: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/14.jpg)
DATA:Light blueWhiteBlackSleevelessNeck bow
![Page 15: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/15.jpg)
DATA on its own is
NOTHING
![Page 16: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/16.jpg)
It’s not just about DATA
![Page 17: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/17.jpg)
but what it MEANS
![Page 18: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/18.jpg)
& h
ow it
REL
ATE
S
![Page 19: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/19.jpg)
to the OU
TCO
ME
![Page 20: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/20.jpg)
![Page 21: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/21.jpg)
![Page 22: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/22.jpg)
DATA DRIVES
DECISIONS
![Page 23: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/23.jpg)
DATA DRIVES
DECISIONS
![Page 24: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/24.jpg)
DATA DRIVES
DECISIONS
![Page 25: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/25.jpg)
The DATA that drives our DECISIONS
![Page 26: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/26.jpg)
The DATA that drives our DECISIONS
![Page 27: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/27.jpg)
High Volume High Quality
The DATA that drives our DECISIONS
![Page 28: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/28.jpg)
High Volume High Quality
Behavioral Attitudinal
The DATA that drives our DECISIONS
![Page 29: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/29.jpg)
High Volume High Quality
Behavioral Attitudinal
Actual Artificial
The DATA that drives our DECISIONS
![Page 30: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/30.jpg)
High Volume High Quality
Behavioral Attitudinal
Actual Artificial
systematic observations semi-structured collection
The DATA that drives our DECISIONS
![Page 31: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/31.jpg)
High Volume High Quality
Behavioral Attitudinal
Actual Artificial
systematic observations semi-structured collection
The DATA that drives our DECISIONS
![Page 32: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/32.jpg)
THAT’S A LOT OF DATA
![Page 33: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/33.jpg)
Quantitative
WHAT happens and WHEN
HOW it happens and WHYQualitative
![Page 34: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/34.jpg)
Quantitative
WHAT happens and WHEN
HOW it happens and WHYQualitative
![Page 35: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/35.jpg)
It is not much use to knowWHAT is happening if youdon’t know WHY
![Page 36: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/36.jpg)
It is not much use to knowWHAT is happening if youdon’t know WHY
You can’t know WHY thingsare happening if you don’tknow WHAT is happening
![Page 37: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/37.jpg)
Quantitative
Top Down Analysis
![Page 38: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/38.jpg)
What we want to measure KPIs / Key MetricsCollection of DataAnalyze MetricsBenchmarkImprove
Quantitative
Top Down Analysis
![Page 39: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/39.jpg)
What we want to measure KPIs / Key MetricsCollection of DataAnalyze MetricsBenchmarkImprove
Quantitative
Top Down Analysis
Bottom Up AnalysisQualitative
![Page 40: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/40.jpg)
Quantitative
Top Down Analysis
Bottom Up AnalysisQualitative
What we want to measure KPIs / Key MetricsCollection of DataAnalyze MetricsBenchmarkImprove
Prove HypothesisCollect Data
Devise ExperimentHow can we improve? Why is this happening?Analyze existing trends
![Page 41: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/41.jpg)
What we want to measure KPIs / Key MetricsCollection of DataAnalyze MetricsBenchmarkImprove
Prove HypothesisCollect Data
Devise ExperimentHow can we improve? Why is this happening?Analyze existing trends
Quantitative
Top Down Analysis
Bottom Up AnalysisQualitative
![Page 42: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/42.jpg)
What’s in the Middle?
What we want to measure KPIs / Key MetricsCollection of DataAnalyze MetricsBenchmarkImprove
Prove HypothesisCollect Data
Devise ExperimentHow can we improve? Why is this happening?Analyze existing trends
![Page 43: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/43.jpg)
What we want to measure KPIs / Key MetricsCollection of DataAnalyze MetricsBenchmarkImprove
Prove HypothesisCollect Data
Devise ExperimentHow can we improve? Why is this happening?Analyze existing trends
What’s in the Middle?
![Page 44: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/44.jpg)
DECISIONS
What we want to measure KPIs / Key MetricsCollection of DataAnalyze MetricsBenchmarkImprove
Prove HypothesisCollect Data
Devise ExperimentHow can we improve? Why is this happening?Analyze existing trends
What’s in the Middle?
![Page 45: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/45.jpg)
![Page 46: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/46.jpg)
Till now,
> How Business Intelligence works
> BI approach and methodologies towards DATA
> What informs our decisions
![Page 47: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/47.jpg)
ITWAS
SIMPLE
![Page 48: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/48.jpg)
ITWAS
SIMPLE
![Page 49: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/49.jpg)
![Page 50: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/50.jpg)
What we want to measure KPIs / Key MetricsCollection of DataAnalyze MetricsBenchmarkImprove
Prove HypothesisCollect Data
Devise ExperimentHow can we improve? Why is this happening?Analyze existing trends
What’s in the Middle?
![Page 51: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/51.jpg)
REPORTS
What we want to measure KPIs / Key MetricsCollection of DataAnalyze MetricsBenchmarkImprove
Prove HypothesisCollect Data
Devise ExperimentHow can we improve? Why is this happening?Analyze existing trends
What’s in the Middle?
![Page 52: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/52.jpg)
APPROACH
DATA
SO
URC
E
Adapted from work of Christian Rohrer 2008
X Multivariate (live
A/B) testing
X Eye Tracking
X Usability
Lab Studies
X Customer
email FeedbackX Intercept
Surveys
X Data Analysis /
Mining
X Live UX
assessments
X Participatory
Design
X Focus GroupsX Card
sorting
X Desirability
studies
X social
Listening
solutions
X Message
board mining
X Email
Surveys
![Page 53: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/53.jpg)
![Page 54: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/54.jpg)
?
![Page 55: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/55.jpg)
![Page 56: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/56.jpg)
BI SolutionsDirecting Metrics to Strategy
![Page 57: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/57.jpg)
SHIVAM
![Page 58: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/58.jpg)
![Page 59: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/59.jpg)
Parting NotesConnect with me asking ‘How do we…Bridge cultural gapsDesign and Manage integrated web teamsDevelop DATA reliance with reliable dataGenerate analytical awarenessImprove on tools, methodologies and standards
![Page 60: BI Consultancy - Data, Analytics and Strategy](https://reader031.vdocument.in/reader031/viewer/2022030315/587b3a551a28ab9c0e8b487f/html5/thumbnails/60.jpg)
THANKS
Follow me @ShvmDhwn
More Here…
Connect -