Transcript
Page 1: BIG CLIENT IDEAS AND HOW TO MAKE THEM HAPPEN [INBOUND 2014]

big client ideas and how to make them happen

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how do you come up with ideas?

how do you know if your idea’s any good?

which idea do you still think’s good even though it failed?

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simple unexpected concrete credible emotional story

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what’s new?

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17,500 likes 341 LRDs

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Page 23: BIG CLIENT IDEAS AND HOW TO MAKE THEM HAPPEN [INBOUND 2014]
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but how do you come up with new ideas?

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dataviz

data journalism

digital awards advertising

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Page 27: BIG CLIENT IDEAS AND HOW TO MAKE THEM HAPPEN [INBOUND 2014]

but wait, there’s more!

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96,400 likes 507 LRDs

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102,000 likes 777 LRDs

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what if?

what if?

what if?

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divergent emergent convergent

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Simple Unexpected Concrete Credible Emotional Story

simple unexpected concrete credible emotional story

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?

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5 ways to improve the creative process

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focus on what’s different

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what if?

what if?

what if?

give your ideas room to grow

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choose pain up front

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Simple Unexpected Concrete Credible Emotional Story

simple unexpected concrete credible emotional story

sell them on the why

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Simple Unexpected Concrete Credible Emotional Story

keep things on track

simple unexpected concrete credible emotional story

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thank you

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@epicgraphic


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