Transcript
Page 1: Big data and business analytics success stories

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

BIM Symposium Big Data & Business Analytics in Action

Mike Connaughton Director Big Data, EMEA November 2014

Oracle and Analyst Confidential –Restricted

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The Big Data Challenge

Donald Rumsfeld, US Secretary of State

There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.

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New Data Coming with Digitalisation (“Big Data”) is Being Leveraged by Organisations to Solve

Strategic Imperatives

3

N = 190 Source: IDC Global Technology and Industry Research Organization IT Survey, 2013

Q. “How is your Organization using Big Data?”

26.5

10.2

13.2

13.3

26.6

30.6

31.8

36.7

39.7

Risk identification and mitigation

Supplier management

Product lifecycle management

Asset management

N/A / Not using

Human Capital management

Process improvement

Customer engagement

Operational efficiency

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• Fraud & Risk Management

• Operational Efficiency

• Customer Analytics

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Big Data & Business Analytics Customer Examples

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What the Customer wanted ...

• Stop losing money through fraud and error

• Wanted to identify potential cost savings

• Wanted a data mining tool

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Fraud Workflow Find, Alert and Explain

Endeca Studio

Endeca Server

ETL Process

Oracle BI

Clusters

Anomalies

Anomalies

Prescriptions & costs Exadata Find

Alert

Explain and Change

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Alert BI Dashboard

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Explain Endeca Discovery Application

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Business value Identify fraud

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Business value Drive better health policies with the same data

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• Why is there no antimatter left in the Universe?

–Nature should be symmetrical

• What was matter like during the first second of the Universe, right after the "Big Bang"?

–A journey towards the beginning of the Universe gives us deeper insight.

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CERN Fundamental Research

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Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 11/18/2014 Document reference 14

Largest machine in the world 27km, 6000+ superconducting magnets

Emptiest place in the solar system High vacuum inside the magnets

Hottest spot in the galaxy During Lead ion collisions create temperatures 100 000x hotter than the heart of the sun;

Fastest racetrack on Earth Protons circulate 11245 times/s (99.9999991% the speed of light)

The Large Hadron Collider (LHC)

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• Control and Monitoring Systems – Proactive

– Predictive

– Intelligent

• Optimizing their systems is mandatory – Reducing and predicting faults and corrective

interventions

– Increase the availability and operations efficiency

• Benefit from their data investment – Knowledge Extraction

– Information Discovery

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Data Analytics Challenges

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Endeca Information Discovery

• Better LHC Operations –Events Analysis

–Correlate Information • Fault Tracking System

• Operational Modes

• Operational Issues

• Control Equipment

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Customer View of Oracle Endeca

Flexible - Important data visualization and correlation capabilities Easy to use but powerful - Almost non-existing learning period Efficient Integration of heterogeneous data - Structured and non-structured & Different Domains

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Introducing CaixaBank

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Not just tactical

“At the Internet age, we can not confront the challenges of the future by doing the things as was thought 20 years ago”

CaixaBank executive statement for Inspiring the “data pool” and User Experience

Initiatives

Strategic & Transformational Initiative

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Key Business needs

Top Management –Business Agility, timely response to growing regulatory pressure: European

Stress Tests (deadline Nov 2014)

–360º view of the customer

Innovation Dept –Democratization of information, from Siloed organization and Information to

the Data Pool to promote creativity and productivity

IT –Agility, time to market required for change implementation in the Datamarts,

cost of Mainframe-based provisioning, silos availability, QoS…

• Bottom line: Need to transform the existing Information Management Architecture

“Polymorphic”, multi-level visions

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CaixaBank “Data Pool” Strategic Initiative

• “Data Pool” for:

– Complete and Unified View of internal and external data meaningful for Business in all the data lifecycle/stages (online/production, staging, enterprise, consume…)

– Increase agility, transparency and security in using data, much more flexible to address emerging business needs and meet new requirements coming from the lines of business (time-to-market)

– Capable of Data discovery and Advanced Analytics, able to find patterns and correlations, new uses and transformations, ingest new data regardless of the format, and flexible to introduce new attributes for creating new value add

– Increase Quality of Service, providing Data Protection, High Availability, Recovery and Contingency to every kind of data without affecting operations

Maximizing Business Value from Informational Assets

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“The implementation of this Big Data solution will help CaixaBank remain at the forefront of innovation in the financial sector, delivering the best and most competitive services to our customers”

– Juan Maria Nin, Chief Executive Officer, CaixaBank

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Enterprise Big Data Strategy

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

BIG DATA MANAGEMENT

BIG DATA ANALYTICS

BIG DATA APPLICATIONS

BIG DATA INTEGRATION

CREATE VALUE FROM DATA

Streaming + Batch

Data Reservoir + Data Warehouse

Discovery + Business Analytics

Mobile + Web + On-device

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Simplify access to all data

Discover and predict, fast

Govern and secure all data

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Oracle Big Data SQL One Fast Query for All Your Data

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NoSQL

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What if we could make data preparation 20% of the effort so you can focus 80% of your time on executing and improving your business?

Inverting Data Access Cycles

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Oracle Big Data Discovery. The Visual Face of Hadoop

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Explore

Transform Discover

Find

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Bring The Analytics to the Data

SQL + R

Oracle SQL Analytic functions

Oracle R Distribution

Oracle R Advanced Analytics for Hadoop

Oracle SQL Analytic functions

Oracle Advanced Analytics

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100X Faster Analytical queries with Database In-Memory

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Innovation Workshops

Road map to a transformation program

“ …finally Business Value through an innovative approach… „

Information Management Deep Dive

Big Data Architecture Solutions & Leading Practices.

“ …Vendor agnostic. Set the foundations of your Big Data Architecture… „

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Big Data & Analytics

Your Business Use Cases. Swiftly Discovered.

“ …empower Data Scientists and Analysts in your Discovery Lab… „

Roadmap & Blueprint

Design your Big Data Solution. “ …deep dive Big Data Eng Systems and Technologies… „

Big Data Workshops

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“…CaixaBank has partnered with Oracle to develop a new technology platform that can help improve the business and enable the bank to anticipate the needs of customers with a 360 view of the customer*”

Juan Maria Nin

CEO CaixaBank

(*) Mentioned in a business review with financial analysts in London, 26 March 2014

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