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Page 1: Big Data Innovation Lab Infographic - Sas Institute · 2016-03-11 · SAS Big Data Innovation Lab Agility Time to Value ... Structured Data Unstructured Data Clickstream Data Sensor

Innovation through SAS Big Data Innovation LabExperimentation

The data balance has shifted...

££

cost to store

cost to makedecision to discard

? ?

Since the cost of storing data has become less than the cost of makingthe decision to throw it away, attitudes to analytics have changed

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... and a new approach has emergedthat sees the opportunity to

EXPERIMENT to create new INSIGHTby being able to analyse existing

and new data types

Che

aper Data Storage

£

Existing & New Data Types

VARIETY

VO

LUM

E

Bigger Data Volumes

VALU

E

Business Outcomes

Data Driven Insights for B

usines

s

What is stopping you fromanalysing all of your data?

What if you could have as much data as you want?

What would you want andwhat would you do with it?

What answers could you get from the text data that you hold?

If you could analyse all of yourclickstream data what could it tell you?

How would sensor data help you improve e�ciency?

What open data could you analyse alongside your internal data?

What if there was a way ofvisualising all of your datarather than just some of it?

What skills do I have? What skills do I need?

What hardware do I needto assemble?

How do I analyse text andcustomer data together

How do I prototype new models?

but business urgencycan be inhibited by technicalcomplexity and a lackof skills

SAS Big Data Innovation Lab

Agility Time to Value

a persistent environment for experimentation and innovation from data

focused on delivering outcomes to be used in business operations

Marketing & Promotions AnalysisChurn PredictionCustomer Lifetime ManagementRating & Pricing OptimisationPrice Optimisation & Elasticity AnalysisNew Product ForecastingImminent Customer DepartureFraud DetectionRisk Management

High Performance Analytics

BUSIN

ESS OU

TCO

MES

Cloudera Hortonworks

Ingest - Manipulate - Cleanse - Visualise - Develop - Deploy

Structured DataUnstructured DataClickstream DataSensor DataData Warehouse

in fact any data type

ALL DATATYPES

WHEEL IT IN... SWITCH IT ON...

4% improvement in redemption

of personalised o�ers through analysis of clickstream and text data

Telecoms Operator

2%

uplift in the profitabilityof premiums written

Leading UK Insurer

20%

reduction in churn rateand more than $500,000 savings

in productivity annually.

Leading Retail Chain

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