Download - Big League Business Intelligence: How the Texas Rangers are Using Tableau for Business Operations
Becky Kimbro @BeckyKimbroSarah Stone @sstone703
Big League Business Intelligence:How the Texas Rangers are Using Tableau
for Business Operations
Measuring Ticket Sales & Monitoring Ballpark Operations
1. How did we start usingTableau?
2. What are we doing inTableau now?
3. What is our plan for the
future?
Audience Participation:How many baseballgames are there in a
season?
Total # of Baseball Games
HOME# of Games
81
AWAY# of Games
81Off Days
20
162
HOME AWAY Off DaysApril September
Must Sell Tickets to 81 Home Games
April May June July August September
PHI HOU SEA CWS OAK COL BOS TOR SEA BAL CLE MIA DET MIN HOU LAA OAK NYY TB LAA KC SEA LAA ATL HOU OAK
0K
10K
20K
30K
40K
Avg. Home Attendance
3 3 4 3 3 2 3 3 2 3 4 2 3 3 3 4
2014 Game Series
Promotions & GiveawaysApril May June July August September
2 12 14 16 18 20 29 8 10 16 18 21 4 6 8 10 24 26 28 8 10 12 25 27 29 12 14 16 22 24 5 7 10 12 14 23 25 27
0K
10K
20K
30K
40K
50K
60K
70K
80K
90K
100K
Home Attendance
?What sort of impact do promotionsand giveaways have on attendance?
Texas Rangers Home Game Attendance
10K
20K
30K
40K
50K
Avg. Attendance
SA
SA
SA
SA
SA
SA
SU
SU SUSU
SU
SU
SU
SU
SU
SUSU
TU
TU
TUTU
TU
TR
TR TR TR
TR
TR
TR
W
W
W
W
W
MM
M
M
MM M
F F
FF
F
F F
F
FF
F
2013 Attendance by Opponent, Day of Week
Day of Week Opponent Rangers Statring Pitcher Temp Promotions1 Result Home
April 5, 2013, Friday LAA Holland 75 Opening Day Concert (Cody Johnson) & Magne.. W
April 6, 2013, Saturday LAA Harrison 75 Concert (Mark McKinney) & Magnetic Schedule.. L
April 7, 2013, Sunday LAA Darvish 73 Batting Helmets W
April 8, 2013, Monday TB Ogando 73 no promo W
April 9, 2013, Tuesday TB Tepesch 79 T-shirt: Yu Darvish W
April 10, 2013, Wednesday TB Holland 39 Dollar Hot Dog L
April 19, 2013, Friday SEA Darvish 62 Fireworks W
April 20, 2013, Saturday SEA Tepesch 68 no promo W
April 21, 2013, Sunday SEA Grimm 69 Ice Cream & T-Shirt: Adrian Beltre W
April 30, 2013, Tuesday CWS Darvish 82 Picnic Blanket W
May 1, 2013, Wednesday CWS Tepesch 81 Autograph Wednesday & Dollar Hot Dog L
48,845
47,201
42,034
27,355
31,398
26,643
36,273
43,025
44,599
40,646
34,677
2013 Home Game Details
Day of Week?All
Starting Pitcher?All
CategoryAll
Promo?All
OpponentAll
TemperatureAll
Year?2013
38,693
Avg. Atten-dance
81
# of Games
Texas Rangers 2013 - Attendance by Day of Week
39,406
TUESDAYS
Which non-weekend day of the week has drawn the highestaverage attendance in 2013?
Weekend Weekday36,71040,985
2013 Average Attendance
Sunday
Saturday
Friday 40,059
41,441
41,455
Weekends2013 Average Attendance
Tuesday
Wednesday
Thursday
Monday 34,295
34,848
37,421
39,406
Weekdays2013 Average Attendance
0K
20K
40K
Avg. Attend..
Weekends
0K
20K
40K
Avg. Attenda..
Weekdays
2013 Weekends in Red | Weekdays in Blue
11 Tuesday All Fan Giveaways
9 Kids Saturday/Sunday Giveaways4 All Fan Saturday/Sunday Giveaways
Texas Rangers 2013 - Attendance by Promotion Types
No Promotion Yes Promotion
40,08535,853
2013 Average Attendance
Do games with promotions increase attendance?
2013 Games with Giveaways in Orange
Which type of promotion is most effective?
Giveaways Other Promo No promo
35,85338,97641,564
2013 Average Attendance
Giveaways include caps, t-shirts, bobbleheads, etc.
Other promotions includefireworks, dollar dogs, con-
certs, events, etc.
Games with no pro-motions whatsoever
Audience Participation:
How many tickets totaldid the average MLBteam sell in 2013?
The average MLB team sold 2.5 million tickets in 2013
MLS NFL NBA NHL MLB
2,467,563
540,766710,677
316,105
721,083
Lots oftickets tosell!
Average # of Tickets Sold in 2013 for One Team
Collaboration!
At this point, we will log onto Tableau Server to demonstrate how we've been usingdifferent dashboards this season:
Ticket Sales Today
Tickets Sold: Actual vs BudgetWalkup Ticket SalesGame Day TurnstilePromo by Buyer TypeBox Office Work StationSales room TV dashboards