![Page 1: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/1.jpg)
(c) 2009 Michael Margolis www.getstoried.com 1
Telling a Bigger Story: New Engagement Paradigm5th Annual Bridge Conference, Washington DCPresented by Michael Margolis, Get Storied
![Page 2: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/2.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Tweepl:@getstoried#BridgeConf
2
![Page 3: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/3.jpg)
(c) 2009 Michael Margolis www.getstoried.com
P O P Q U I ZDigging into Brand Perceptions
3
Study in 2009 by BBMG of 2,000 consumers asked what brands they perceive as most environmentally and socially responsible in America.
BEST WORST
![Page 4: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/4.jpg)
(c) 2009 Michael Margolis www.getstoried.com
People don’t buy your product, solution, or idea - they buy the story that’s attached to it.
4
![Page 5: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/5.jpg)
(c) 2009 Michael Margolis www.getstoried.com 5
ALUMNI
INVESTFAITH
ETHOS
![Page 6: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/6.jpg)
(c) 2009 Michael Margolis www.getstoried.com
You are all professional storytellers.
6
![Page 7: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/7.jpg)
(c) 2009 Michael Margolis www.getstoried.com 7
National Storytelling Festival: Jonesborough, TN
![Page 8: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/8.jpg)
(c) 2009 Michael Margolis www.getstoried.com
The Larger Narrative
8
![Page 9: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/9.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Narrative is about relationship.
9
identityperceptionmeaning
valuesbeliefsconnection
![Page 10: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/10.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Visionaries. Innovators.Entrepreneurs.‣How do you translate what’s new & different into wider acceptance?
‣How do you get others to see, care, believe in the same things you do?
10
![Page 11: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/11.jpg)
(c) 2009 Michael Margolis www.getstoried.com 11
Storytelling Manifesto
15 Storytelling Axioms
New Mindset/Language}Reframe Persuasion
Sold 2,000+ print copies, 5,000+ downloads
![Page 12: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/12.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Hiya, I’m Michael
12
I advise biz, npos, and creatives on how to get others to believe in their story.
Social Media StorytellingPushing boundaries of narrative
Business & Brand Re-InventionShifting perceptions and identity
Change & Social InnovationHow translate ideas into acceptance
![Page 13: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/13.jpg)
(c) 2009 Michael Margolis www.getstoried.com 13
![Page 14: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/14.jpg)
(c) 2009 Michael Margolis www.getstoried.com 14
publisherpodcasterjournalistprofessorfashion designeruniversity dean
consultantspeaker
![Page 15: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/15.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Why do we give?
15
![Page 16: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/16.jpg)
(c) 2009 Michael Margolis www.getstoried.com
EXERCISE
Find a partner. Share a story about a cause you support with your own money.
16
![Page 17: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/17.jpg)
(c) 2009 Michael Margolis www.getstoried.com 17
“I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama
![Page 18: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/18.jpg)
(c) 2009 Michael Margolis www.getstoried.com
> context> culture> change
18
FIND BIGGER STORY
![Page 19: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/19.jpg)
(c) 2009 Michael Margolis www.getstoried.com
CONTEXT
19
![Page 20: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/20.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Numbers are down20
![Page 21: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/21.jpg)
(c) 2009 Michael Margolis www.getstoried.com
What if the game has changed?
21
![Page 22: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/22.jpg)
(c) 2009 Michael Margolis www.getstoried.com 22
![Page 23: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/23.jpg)
(c) 2009 Michael Margolis www.getstoried.com
People aren’t believing, identifying, and buying into the old stories anymore.
23
DISBELIEF
![Page 24: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/24.jpg)
(c) 2009 Michael Margolis www.getstoried.com 24
![Page 25: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/25.jpg)
(c) 2009 Michael Margolis www.getstoried.com 25
![Page 26: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/26.jpg)
(c) 2009 Michael Margolis www.getstoried.com 26
And everybody’s story matters.
Everybody’s a storyteller.
![Page 27: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/27.jpg)
(c) 2009 Michael Margolis www.getstoried.com 27
Storytelling might have just hit a tipping-point
![Page 28: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/28.jpg)
(c) 2009 Michael Margolis www.getstoried.com 28
Fundamental Values Shift
Boomers to Millenials
![Page 29: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/29.jpg)
(c) 2009 Michael Margolis www.getstoried.com
CULTURE
29
![Page 30: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/30.jpg)
(c) 2009 Michael Margolis www.getstoried.com 30
![Page 31: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/31.jpg)
(c) 2009 Michael Margolis www.getstoried.com
culture = the stories we share in common
31
![Page 32: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/32.jpg)
(c) 2009 Michael Margolis www.getstoried.com
To learn about a culture, listen to the stories.
To change a culture, change the stories.
32
![Page 33: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/33.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Let’s talk about the culture of:
fundraising and direct marketing
33
![Page 34: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/34.jpg)
(c) 2009 Michael Margolis www.getstoried.com 34
![Page 35: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/35.jpg)
(c) 2009 Michael Margolis www.getstoried.com 35
operatingmyths3
![Page 36: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/36.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Social Media is Silver Bullet
36
1
![Page 37: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/37.jpg)
(c) 2009 Michael Margolis www.getstoried.com
<
HOW to tell the story
37
>
Having a story that’s WORTH telling
![Page 38: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/38.jpg)
(c) 2009 Michael Margolis www.getstoried.com 38
Crisis, Disaster, & Pity2
![Page 39: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/39.jpg)
(c) 2009 Michael Margolis www.getstoried.com 39
HEROES
VILLAINS
![Page 40: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/40.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Self-righteous indignation
40
3
![Page 41: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/41.jpg)
(c) 2009 Michael Margolis www.getstoried.com 41
fight or flight
![Page 42: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/42.jpg)
(c) 2009 Michael Margolis www.getstoried.com
You can’t change anything you hate.
42
![Page 43: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/43.jpg)
(c) 2009 Michael Margolis www.getstoried.com 43
Here’s the Bigger Story!
![Page 44: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/44.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Sources of Meaning
44
1: act/deed 2: experience value 3: suffering
![Page 45: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/45.jpg)
(c) 2009 Michael Margolis www.getstoried.com 45
strategies3
![Page 46: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/46.jpg)
(c) 2009 Michael Margolis www.getstoried.com 46
Stop beggin’ for money
![Page 47: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/47.jpg)
(c) 2009 Michael Margolis www.getstoried.com 47
Start building relationships
![Page 48: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/48.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Brand Story Engagement
48
!! Mission
!! Needs/interests
!! Dreams/aspirations
1 2 3
Meaningful
experiences Emotional
capital
Pride of
belonging
!! Memorable acts
!! Symbolic celebration
!! Social connection
!! Self-identification
!! Co-creation
!! Status/recognition
OWNERSHIP PLATFORM MOTIVATION
How Donors/Members Locate Themselves in Your Story
![Page 49: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/49.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Invite people to express
themselves & be part of something
49
1
![Page 50: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/50.jpg)
(c) 2009 Michael Margolis www.getstoried.com 50
![Page 51: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/51.jpg)
(c) 2009 Michael Margolis www.getstoried.com 51
Country Store Grinders Mill, Piedmont, SC
![Page 52: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/52.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Shift to the bigger, universal story.
52
2
![Page 53: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/53.jpg)
(c) 2009 Michael Margolis www.getstoried.com 53
‣$5MM biz transformation of community nonprofit
‣Re-invented story, linking past/future into relevance
‣Story: what it means to be a working woman
The multi-million dollar renovation of Laniākea into a Downtown Women’s Club “with a mission” broadened the appeal and benefits of membership
Hawai’i Women’s Org
![Page 54: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/54.jpg)
(c) 2009 Michael Margolis www.getstoried.com 54
![Page 55: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/55.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Every brand needs a back story.
55
3
![Page 56: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/56.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Your Origins Define You
56
Consider the circumstances for how you gained your powers.
![Page 57: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/57.jpg)
(c) 2009 Michael Margolis www.getstoried.com 57
Everybody Dreams: Achieve Impossible
![Page 58: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/58.jpg)
(c) 2009 Michael Margolis www.getstoried.com
CHANGE
58
![Page 59: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/59.jpg)
(c) 2009 Michael Margolis www.getstoried.com 59
![Page 60: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/60.jpg)
(c) 2009 Michael Margolis www.getstoried.com 60
Old Story New Story
Elders/Retired 60 is the new 30
Twilight Years Third-Age
Tireless Defender
Transactional
Resource Center
Relational
The Evolution of AARP: Creating a Contrast Frame
![Page 61: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/61.jpg)
(c) 2009 Michael Margolis www.getstoried.com
INDIVIDUAL Versus TEAMSpecial Olympics is trying to address the
challenge of social isolation. Despite the highs of game-day achievement, athletes return back to their lives and experience
separation or exclusion.
61
Old Story New Story
![Page 62: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/62.jpg)
(c) 2009 Michael Margolis www.getstoried.com 62
Old Story New Story
I am special We are similarIndividual achievement
Inclusion
Social cohesion
The Evolution of Special Olympics: Creating a Contrast Frame
Collaborative successCompetitive glory
Separate
![Page 63: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/63.jpg)
(c) 2009 Michael Margolis www.getstoried.com
TOOL
Create your own contrast frame describing the conceptual shift from the old story to the new story
63
![Page 64: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/64.jpg)
(c) 2009 Michael Margolis www.getstoried.com 64
Old Story New Story
Evolution of Fundraising/Marketing: Creating a Contrast Frame
crisis/fear ownership/opportunity
guilting & shaming
name/face/person
identity/lifestyle
transactional
number
relational
![Page 65: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/65.jpg)
(c) 2009 Michael Margolis www.getstoried.com
Nobody reallylikes a change story.
People want a continuity story; it’s our job to connect the dots.
65
![Page 66: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/66.jpg)
(c) 2009 Michael Margolis www.getstoried.com
> context> culture> change
66
FIND BIGGER STORY
![Page 67: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/67.jpg)
(c) 2009 Michael Margolis www.getstoried.com 67
Deep Narrative Workshop
Emotions
Perceptions
Fundraising/Marketing CampaignPositioning, Messaging, Re-Framing
}Identity
CreateAlignment
BRAND
![Page 68: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/68.jpg)
(c) 2009 Michael Margolis www.getstoried.com 68
Raffle + Book Signing
![Page 69: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/69.jpg)
(c) 2009 Michael Margolis www.getstoried.com 69
Act Now - You Will Receive
✓ Copy of today’s slides ✓ 5 chances to win 5 books✓ 12 Qs > fundraising story✓ Discount on the workshop✓ Monthly e-newsletter
![Page 70: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/70.jpg)
(c) 2009 Michael Margolis www.getstoried.com 70
Storytelling is like fortune-telling. The act of choosing a certain story determines probability of its future outcome.
![Page 71: Bigger Storytelling: New Engagement Paradigm for Fundraising and Direct Marketing](https://reader034.vdocument.in/reader034/viewer/2022051322/5455e6cdb1af9fc0638b4b9c/html5/thumbnails/71.jpg)
(c) 2009 Michael Margolis www.getstoried.com
GetStoried.com
71