Download - Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SEJSummit Silicon Valley
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“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.”
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Best Selling Co-Author ofComplete B2B Online Marketing& The Retargeting Playbook
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#SEJSummit#Searchmetrics @LaurenV
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#SEJSummit#Searchmetrics @LaurenV
3 TAKEAWAYS
1. It’s all about the messaging
2. Keep your promises as a marketer
3. Know your customers
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What You Will Learn
Top 5 Mistakes Marketers
Make
What You Just Learned
Q and A
#SEJSummit#Searchmetrics @LaurenV
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Before you start your campaign, make sure you focus. Know your target
audience, your message, your strategy. Don’t get distracted by shiny objects
and don’t try to be everything to everyone.
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#SEJSummit#Searchmetrics @LaurenV
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Messaging can make or break a campaign
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Have a diverse team coming up with and reviewing content
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#SEJSummit#Searchmetrics @LaurenV
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A simple translation may not be enough with internationalizing your marketing efforts
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Take local slang and culture into consideration
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Make sure you review your campaigns with locals
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If you promise something in your marketing, make sure you are willing to deliver on it
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#SEJSummit#Searchmetrics @LaurenV
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Know your customers including why they buy from you
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Before making a drastic change to a well established brand, sanity check it with customers
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#SEJSummit#Searchmetrics @LaurenV
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#SEJSummit#Searchmetrics @LaurenV
3 TAKEAWAYS
1. It’s all about the messaging
2. Keep your promises as a marketer
3. Know your customers
![Page 40: Biggest Mistakes by Brands in Integrated Marketing by Lauren Vaccarello - #SEJSummit Silicon Valley](https://reader037.vdocument.in/reader037/viewer/2022110200/55cadf6ebb61eb6a148b4698/html5/thumbnails/40.jpg)
#SEJSummit#Searchmetrics @LaurenV
Lauren VaccarelloSVP of Marketing, Sysomos
@Lauren V