Download - BITB -- Mobile Marketing
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Michael Barber
Back in the Black:
April 28 – 29, 2011
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What do account peeps need to know?
• Why it matters? – The opportunity for agencies
• So you can sound smart. – The stats & trends
• So you understand how to integrate. – The landscape
• So you plan like a ninja. – Mobile planning process.
• So you can price for success. – Mobile costs
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The opportunity for agencies
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It affects all things digital
Mobile ___________{insert digital marketing tactic here}website optimization (SEO)pay-per-clickwebsitesemaildisplay advertisingcommerce
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Smarty pants stats
By 2013, 50% of web traffic will come through mobile devices (IDC).
Daily usage of mobile email increased 40% from Nov 09-10 (ComScore)
91% of mobile users consume social media on their device; 71% of desktop users (Ruder Finn)
Mobile commerce will equate for well over 10% of purchases by 2015. (ABI Research)
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Mobile is like an everything bagel.
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Agency integration is tricky.
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It costs WHAT?
• Budget, budget, budget.
• Think like a website. The more features, the most $$$.
• Front load your budget.
• Be creative with budget sources.
• Don’t forget to promote.
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The 8 Steps of Highly Effective Mobile Plans
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Q&A