Download - BizJournal preso July 2015 (final)
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Social Media For Lawyers, Financial Advisors & SMB Owners
Casey Hall
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75% of attorneys maintain a
LinkedIn profile for professional purposes
*2014 ABA Technology Survey
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19% of law firms maintain a Twitter presence (27% of attorneys are
personally on twitter, but only 10% us it for professional purposes)*2014 ABA Technology Survey
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23% of attorneys have had a client retain
their services as a result of the attorney’s social media activity (22% don’t know if they have)*2014 ABA Technology Survey
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86% of attorneys that use social media
primarily consume content and seldom or never participate
*2014 ABA Technology Survey
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• Social Media Platforms– LinkedIn– Twitter– Facebook–Blog
• Social Media Strategies–Developing your professional
network– Lead Generation–Digital Marketing Strategy
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LinkedIn, no longer just your online resume
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LinkedIn, no longer just your online resume
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LinkedIn, no longer just your online resume
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LinkedIn Groups
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LinkedIn Profile• I look at the LinkedIn profile
of every person that I am going to meet with professionally.• Use a professional headshot.• Consider whether you are
using it to find your next job or your next client.
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Use the Summary field
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Check yourself
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TwitterShort form (140 character), real-time communication.
Listening is at least as valuable as posting.
Use an online tool to schedule tweets (Buffer, Hootsuite).
Everyone can see your tweets.
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Twitter Profile
Use a professional headshot.
Include your practice area and geography.
Make it personal. (use Twitter as yourself before using as your firm)
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Twitter Listening
Use a tool like Hootsuite.
Set up searches for yourself, your clients, and your prospects.
Follow and RT thought leaders (@MNBar, @Westlaw, @ABAJournal) and leaders in your practice area
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Twitter Listening
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Blog• Your own blog posts are
the best content to share in social media.
• Consider your audience.
• Use commonly asked questions as your inspiration
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Valuable
Credible
Original
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Blog Platforms
• WordPress.com• Squarespace• Blogger• LinkedIn• Your website
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Social Media Weekly Cadence
• 3 Linked in posts, shares, or comments• 15 tweets or RTs each week • 1 Blog post• 2 Facebook posts
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So what?
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Social Media Strategies
• Developing your professional network• Lead Generation• Digital Marketing Strategy
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• Social Media Strategies–Developing your professional
network– Lead Generation–Digital Marketing Strategy
• Social Media Platforms–Blog– LinkedIn– Twitter– Facebook
Referrals are a major source of new clients for most attorneys
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Lead Generation
• Be a resource for potential clients when they are looking for answers to legal questions.
• Put your best foot forward when clients are investigating and comparing you to other attorney.
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More• Paid social promotions
• Personal branding
• Google Alerts
• Other social platforms
• Analytics
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Resources
• http://blogs.findlaw.com/technologist/2014/01/50-twitter-accounts-lawyers-should-follow-religiously-part-i.html
• http://www.americanbar.org/groups/departments_offices/legal_technology_resources/resources/social_media.html
• http://associatesmind.com/2015/06/08/a-social-media-primer-for-new-lawyers-2015-edition-part-2/
• http://kevin.lexblog.com/social-media-networking/
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Thanks! Questions?
• @MSPBJnews• @MSPBJ_Blomseth• @exsminnesota• @tomaszmajewski
• @CaseyHall_