Download - Blissdom '11: Video Blogging
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VLOGGING WORKSHOP
BREAK THROUGH THE FOURTH WALL
@ESTHERCRAWFORD@JENNYONTHESPOT
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Why add video?
Adds additional storytelling element
Gives you access to personally communicate with your community
Your audience will ‘get to know’ you in a way that isn’t possible via the written word
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What you should know...
Companies are looking for women with video editing skills
You can better demonstrate a skill or create a how-to
Videos are easy & effective SEO boosts
Monetization opportunities
It’s never been easier2006 TIME MAGAZINE PERSON OF THE YEAR COVER
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(COMSCORE VIDEO METRIX)
31 BILLION VIDEO VIEWS
84.8% OF THE TOTAL US INTERNET AUDIENCE
AVERAGE DURATION OF VIDEO: 4 MINS
THE AVERAGE NUMBER OF VIDEOS WATCHED PER INTERNET USER A MONTH186
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2 BILLION: THE NUMBER OF VIDEOS WATCHED PER DAY ON YOUTUBE
35: HOURS OF VIDEO UPLOADED TO YOUTUBE EVERY MINUTE
(EMARKETER
0
20
40
60
80
2008 2009 2010 2011
US Adult Internet Users Who Watch Full-Length TV Shows Online, 2008 - 2011
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VIDEO BLOGGING CAN BE MORE THAN THIS:
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ALL THE OPTIONS
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HARDWARE OPTIONS
1. PRICE POINT
2. DESIRED USE (WILL YOU BE INDOOR IN LOW LIGHTING?)
3. HOW WILL THE VIDEO BE VIEWED? (4:3 SD OR 16:9 HD)
4. THE KIND OF STORAGE SYSTEM YOU WANT TO DEAL WITH (SD CARDS, HARD DRIVES OR TAPES)
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Tapeless Pocket Cams
FLIP VIDEO $99
KODAK ZI8 $179
PHOTOS: CNET.COM
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Tapeless Camcorders
JVC EVERIO (SD CARD) $299
SONY HANDYCAM HD (SD CARD) $349
PHOTOS: CNET.COM
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Tape Camcorders
CANON ZR850 (MINI-DV) $199
CANON HV40 HDV (MINI-DV) $799
PHOTOS: CNET.COM
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CHANCES ARE YOU’VE GOT VIDEO CAPABILITY IN MORE PLACES THAN YOU THINK...
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Other devices
WEBCAM (INTERNAL)
WEBCAM (EXTERNAL) $20+
DIGITAL CAMERA CELL PHONES
IPOD NANO
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Where to host?
SYNDICATE USING:
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BEST PRACTICES
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1. PLAN AHEAD: USE NOTES OR AN OUTLINE TO STAY ON POINT
PRACTICE A FEW TIMES BEFORE TURNING THE CAMERA ON SO YOU CAN FEEL HOW IT WILL FLOW
2. KEEP THE CAMERA STEADY!
DO.NOT.MOVE.THE.CAMERA. - IF YOU PAN AROUND IT WILL LOOK LIKE A BAD HOME VIDEO
USE A TRIPOD OR LEAN AGAINST SOMETHING TO STAY STEADY
TOO MUCH MOTION MAKES FOOTAGE UNWATCHABLE
3. AUDIO CAN MAKE OR BREAK YOU
BEST CASE SCENARIO: USE AN EXTERNAL MIC
NEXT BEST: BE WITHIN 5FT OF THE CAMERA WITH LITTLE BACKGROUND NOISE
MAKE SURE THE ROOM ISN’T TOO EMPTY OR YOU’LL ECHO
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4. PAY ATTENTION TO LIGHTING
USE NATURAL DAYLIGHT WHENEVER POSSIBLE
SET UP LIGHTS IF NEEDED (JUST MAKE SURE IT’S NOT BLINDING YOU OR CREATING CREEPY SHADOWS)
5. LOCATION, LOCATION, LOCATION: VISUALLY TELL A STORY
DE-CLUTTER YOUR BACKGROUND
HAVE SOMETHING TO LOOK AT, DON’T SIT IN FRONT OF A WHITE WALL - IT’S BORING
FILM OUTSIDE (REMEMBER RULE #4)
CHANGE IT UP
USE A GREEN SCREEN
6. SHOW OR DEMONSTRATE - DON’T JUST TELL
CUT TO RELEVANT FOOTAGE OR PHOTOS
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7. PRETEND THE CAMERA IS A FRIEND YOU LIKE TO GOSSIP WITH, IT’LL HELP YOU TO TALK MORE NATURALLY
LOOK UP SLIGHTLY, IT’S MORE FLATTERING
ENHANCE EMOTIONAL RESPONSE: SHOW LOTS OF ENERGY + PASSION (PICK TOPICS YOU HAVE A PASSION FOR & IT’LL SHOW)
8. KEEP IT SHORT: THE SWEET SPOT FOR ATTENTION SPAN IS < 2MIN
9. WHEN EDITING: DON’T OVER-DO TRANSITIONS OR EFFECTS - IT MAKES YOU LOOK LIKE AN AMATEUR
10. BE CAREFUL ABOUT PUSHING “RECORD”
IF YOU HAVE TOO MUCH FOOTAGE IT’LL FEEL OVERWHELMING WHEN IT COMES TIME TO EDIT
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START SIMPLE. PRACTICE. LEARN. DISCOVER.
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IT’S NOT JUST ABOUT YOUUSE VOICEOVER
FILM SOMEONE ELSE
DO A SLIDESHOW OR STOP-MOTION
VIDEO SCREEN CAPTURES (YOU CAN EVEN INTERVIEW VIA SKYPE BY USING A PROGRAM TO RECORD THE VIDEO CONVERSATION)
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YOURTURNNOW IT’S
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SEQUENCING
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SEQUENTIAL STORYTELLINGCOMPRESSES TIME IN VIDEO (LEAVING THE HOUSE: 3-SECOND SHOT COMING OUT OF HOUSE, WALKING DOWN A PATH: 2-SECOND SHOT OF FEET WALKING, GETTING IN THE CAR: 4-SECOND SHOT OF OPENING DOOR, CAR DRIVING OFF: 4-SECOND SHOT OF CAR MOVING AWAY)
MUST ANTICIPATE ACTION
DON’T PAN OR ZOOM. LET ACTION LEAVE THE FRAME.
WIDE, MEDIUM AND TIGHT SHOTS TELL EVERYTHING
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YOUR FIVE SHOTS1. CLOSE-UP ACTION SHOT
2. MEDIUM SHOT. ANSWERS: “WHO IS PERFORMING THE ACTION?”
3. WIDE SHOT. ANSWERS: “WHERE IS THIS ACTION TAKING PLACE?”
4. OVER-THE-SHOULDER. ANSWERS: “WHAT IS THIS PERSON SEEING?”
5. SIDE ANGLE. ANSWERS: “IS ANYTHING ELSE HAPPENING?”
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MAKING YOUTUBE WORK FOR YOU
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PROS
CONS
- MORE VIEWS + ENGAGEMENT- SEO: VIDEOS COME UP IN GOOGLE - COMMUNITY SITES OFTEN TAKE YOUTUBE LINKS- UNIVERSALITY: PEOPLE KNOW HOW AND DO SHARE & EMBED- EASY INTEGRATION & AUTOPOSTING - COMMENTS: WORDPRESS GENKI PLUG-IN - PARTNER PROGRAM
- LACK OF DEMOGRAPHIC FOCUS- MEAN, UGLY INTERNET TROLLS
TIP #1: BE ON YOUTUBE
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You get 3 shots to load your video up with searchable keywords. Get it right and you’ll consistently gain viewers...
1. Title
2. Description
3. Tags
TIP #2: KEYWORDS
TAG YOUR HEART OUTSEARCH FOR RELATED POPULAR VIDEOS AND PIGGYBACK ON THEIR SUCCESS TO BECOME THE RELATED VIDEO
BE STRATEGIC & USE CURRENT EVENTS + POPULAR SEARCHES TO YOUR ADVANTAGE
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TIP #3: GRAB ATTENTIONEVERYONE KNOWS TO BE RESPONSIVE TO COMMENTS AND MESSAGES - WITH VIDEO IT'S NO DIFFERENT
CREATE VIDEO RESPONSES
APPLY VIDEOS AS RESPONSES
BE ON THE PULSE OF HOT TOPICS
YOUR THUMBNAIL MATTERS!MAKE PEOPLE WANT TO CLICK.
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FUNNEL THROUGH FACEBOOK
ASK FOR COMMENTS, ETC.
USE THE SHARE / EMBED FEATURE
AUTOPOST YOUR CONTENT
USE ANNOTATIONS
ADD FRIENDS ON YOUTUBE, THEN SHARE CONTENT WITH THEM
BE FEATURED (DON’T BE AFRAID TO SEND LINKS TO YOUR VIDEOS AROUND!)
TIP #4: SPREAD THE WORD
ANNOTATION: A POP-UP WITH A CALL TO ACTION
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TIP #5: BUILD COMMUNITY
GET OTHER PEOPLE INVOLVED VIA INTERVIEWS + COLLABORATION VIDEOS
AGREE TO CROSS-PROMOTE WITH FRIENDS
CREATE MASHUPS (VIDEO MIX)
PAY TO HAVE YOUR VIDEO PROMOTED
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Create content for a website
Ads (preroll, 1/3 footer, “brought to you by”, player skin)
Sponsor + company partnership
Reviews for money
For a contest, live show, or as part of earning reward points on video community sites
HTTP://WWW.FLICKR.COM/PHOTOS/AMAGILL/3366720659/
TIP #6: MAKING MONEY
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RELEASE FORMSEspecially if you plan to make any money off your videos, getting release forms signed is a must.
Individuals
Locations
Copyrighted material
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COPYRIGHTSEverything in the known universe is copyrighted. Including:
MusicTV showsMusic videosVideos of live concertsPerformancesMovies and trailersCommercialsPhotos ...THESE SOCKS
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THANKS