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Pillar #3:
Blog Technology
Pillar #3: Blog Technology
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Pillar #3: Blog Technology• What is a blog?• Blogging software• Plugins• Pinging & RSS• Podcasting
Pillar #3: Blog Technology
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What is a Blog?• “A blog is a user-generated
website where entries are made in journal style and displayed in a reverse chronological order.”
• Wikipedia.org
Pillar #3: Blog Technology
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How Useful is a Blog?• A blog is the easiest way to create
fresh, new information on your site• Search engines rank you higher if
your website continually offers new, relevant information
Pillar #3: Blog Technology
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Popular Blogging Software• Blogger• WordPress
Pillar #3: Blog Technology
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WordPress Themes• You can easily personalise a
WordPress blog by using a pre-designed ‘theme’
• Themes are free to download and designed by independent coders
Pillar #3: Blog Technology
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Content Management• If you use WordPress then you also
get a great content management system
• You can use WordPress to update pages on your site without having any HTML knowledge
Pillar #3: Blog Technology
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WordPress Plugins• Plugins are small software
programs designed by independent coders that add additional functionality to a WordPress blog
• Plugins are free
Pillar #3: Blog Technology
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WordPress Plugins• Akismet• aLinks• Popularity Contest• Get Recent Comments• MyAvatars
Pillar #3: Blog Technology
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Blog Pinging• Pinging is the automated process
that lets a website or a number of websites know when a blogger has published a new post
Pillar #3: Blog Technology
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•Pinging• How pinging works
Pillar #3: Blog Technology
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RSS• RSS stands for ‘Really Simple
Syndication’• RSS allows you to see when new
posts have been added to a blog without having to visit it
• Blogs produce a main RSS feed, and an RSS feed for each category
Pillar #3: Blog Technology
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How Do RSS Feeds Work?• An RSS URL (web page link) is
created that lists a summary of your latest published web pages
• When this link is submitted to any site that supports the RSS standard, your latest posts are displayed
Pillar #3: Blog Technology
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RSS Feed Format• An RSS feed can be promoted
quickly and easily by using a service called Feedburner
• If you ‘burn’ your feed with Feedburner, you gain access to reader stats as well as free feed promotional tools
Pillar #3: Blog Technology
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Find Your Feed• Where to find your Wordpress blog
feed
Pillar #3: Blog Technology
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Find Your Feed
Pillar #3: Blog Technology
• http://www.purpleinternetmarketing.com/blog/feed• http://www.purpleinternetmarketing.com/blog/
podcast/feed
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‘Burn’ Your Feed URL• http://www.purpleinternetmarketing.com/
podcast/feed
Pillar #3: Blog Technology
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Subscribing to RSS Feeds• You can subscribe to RSS feeds
from other sites by using free RSS reader software
• One of the most popular RSS readers is the iGoogle Home Page
Pillar #3: Blog Technology
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About Podcasting• Series of MP3 (Audio) or MP4
(Audio & Video) recordings• Published using RSS so subscribers
are alerted as soon as a new episode is published
Pillar #3: Blog Technology
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Creating Your Podcast• Portable MP3 Recorder• Skype or Google Talk & Hot
Recorder• Audacity
Pillar #3: Blog Technology
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Creating Your Podcast• Hot Recorder
Pillar #3: Blog Technology
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Week #22: Social Networking
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Week #22: Social Networking
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Recording And Editing Audio• Audacity
Pillar #3: Blog Technology
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Week #22: Social Networking
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Week #22: Social Networking
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Publishing Your Podcast• PodPress plugin for WorldPress
Pillar #3: Blog Technology
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Week #22: Social Networking
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Week #22: Social Networking
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Pillar #3: Blog Technology• What is a blog?• Blogging software• Plugins• Pinging & RSS• Podcasting
Pillar #3: Blog Technology
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Now visitwww.13pillars.com
to download our FREE ’13 Pillars of Internet Marketing’ eBook
Pillar #3: Blog Technology