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Tools and Techniques for Effective Blogging
Center for International Private Enterprise (CIPE)
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Session 1: Why blog, Key challenges, and thematic areas.
Session 2: Technical bits, what platforms to use, design and formats, simple optimization tools
Session 3: How to go viral using social media
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•#pakbloggers• [email protected]• http://hammadsiddiquiblog.com
• [email protected]• http://ashrafchaudhryblog.com
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Thematic Areas
1. Corruption
2. Entrepreneurship (youth, women)
3. CSR
4. Women Issues
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• Why Blog?• Challenges before you start.• How to find your niche.• Challenges as a blogger.• Which platform to chose from (blogger vs
wordpress)• How to write quality content?• Reaching out to readership.• Key success factors.
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Why Blog?
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Why Blog?
Improves creativity
Writing skills
Opportunity to express views
Opportunity to interact with large
community
Recognition
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Challenges for Bloggers
Keep writing Scheduling Respecting reader’s comments Maintaining the interest from readership
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Content is the King!
Read, liked and goes viral
Simple yet correct
language 400 words
Personal touch
Professional approach
References and hyperlinks
Pictures and videos
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FIRE
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Finding Your Niche
Personal Blogging
Corporate Blogging
Informational Blogging
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Quick and crisp information?
Print media (news and Op/Eds)
Articles
TV
Social Media / other blogs
Interviews
Exhibitions/conferences/seminars
Google alerts
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Component of a Blogpost
• Title• Body• Keywords• Pictures• Videos• Hyperlinks
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A Simple Tool for Creating A Story
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Writing Killer Titles• #1: Use a Number• Your post could use any of the following:– Tips, Ways, Methods, Steps, Templates, Rules, Secrets
• Adjectives: great, expert, clever, fantastic, brilliant, top, best
• Some Nice Examples:– Ten Easy Ways to Write Faster– Five Simple Steps to Set Up Your Blog in Less Than
Two Hours– Five Crazy Videos That Will Make You Laugh Out Loud
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Breakout
You have 15 minutes to bring a story.
Go out in the lobby, restaurant, toilet, bookshop, shopping arcade, parking, reception etc and bring a story
You need to write this story in word document (in 15 minutes). Put your name and email address and email it to [email protected]
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Design Counts
http://jongordon.com/blog
http://sethgodin.typepad.com/
www.jeffbullas.com
http://t.co/IuoG4RYh
http://www.humorcarbons.com/
http://wisdomfrombooks.com/
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http://farihamunirshahtimes.blogspot.com/
1. Title - Too big and not SEO Friendly (Keep it short and focus on key words such as Women Chamber, Multan etc - Its tricky stuff but check youtube videos on this topic)
2. Background design - Too clumsy (remove all those colorful stuff)
3. Font - too small (you need to build 1.5 line spacing)
4. Picture quality - Poor, you need relatively higher quality pics. AND Must be captioned - You have used captions in some previous posts
5. Missing Tags, keywords, labels (in blogger these are called Labels) - Labels help in improving search on google.
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http://fahdhusain.blogspot.com
http://naumanadil.blogspot.com
Another thing that counts
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Which Platform?
•Blogger vs Wordpress
•Serious blogging – host at your domain
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Be Creative
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ThinkPad!
• Choose the topic that you wish to cover• Name your blog• Select a platform• Select a theme• Add widgets• Create your first post
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Making Money Through Blogging
AdSence Amazon Affiliates
Corporate Blogging
Ghost Blogging Backlinks
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Success Factors YOU and Your Commitment
Content: • Short, specific, thought provoking, informational
Appearance: • font, color scheme, spellings, grammar, title, pictures
Professionalism:• Facts, references, tags, google alerts, Social media
postings, research
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Basic SEO
- Keywords - Title- SEO tools- Bold Fonts- Youtube Videos- Slideshare - Effective Backlinking- Commenting on other blogs
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• Google Analytics• Feedjit• XML sitemap
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Reaching out to readership– Facebook (join groups, increase friend’s
circle) 800 million– Twitter (use #tags) 100 million active users–Google+ over 100 million– Linkedin Groups 140 million users• Most traffic comes from facebook – Tag with keywords– Backlinks– Tweet (and retweet)– Request
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