Download - Blogging basics - Liz Horgan
Liz Horgan Strategic Social Media
What Is a Blog?
• News in the Past • 20th Century – professional, mainstream, limited
• News Today
• 21st Century – professional AND personal
• easy to broadcast
It’s a way to share an idea
What gets shared in Blogs?
1. Personal 2. Professional 3. Organization
How do Blogs Work?
• Publish online - Website
• Template
• Structure with HTML/coding
• Newest content first
• Interactive
Parts of a Blog
New Post
Optional Pictures, videos
Older Posts
Comments
How to Use A Blog
1. Read • Investigations
2. Write • Create and share
Reading Blogs
• Gain Info • Trends • Research
Add to your Tool Kit:
Evaluation
Authority • Who is blogging • Influence • Content • Date • Archive • Comments
Bias • Other sources
Writing a Blog may be important for your Organization
1. Low Cost Visibility 2. SEO 3. Credibility 4. Lead Generation 5. Customer Service 6. Research 7. Build Brand Loyalty
Before you Create your own Blog
Plan
• Your Voice • Content • Target Audience • Commitment and Time
Measurement
Blog success = • Brand Exposure
• Lead Generation
• Thought Leadership
• …Your Goal!
Liz Horgan
For more information about how blogging can help your business thrive
in the new economy, contact:
[email protected] (704) 301-0135