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Blogging to Grow your Business
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View this presentation online at: http://www.coryon.com/nco-blogging
Coryon [email protected]
Erin [email protected]
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Why Should I Blog for Business?
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Here’s Why!Blog Marketing to Achieve Business Goals
Generate Traffic, Leads and SalesBuild Trust, Audience and InfluenceLink Bait for SEOAnswer Questions
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What are your Blogging Goals?Marketing – Branding, Content, Generate Leads
Build Customer EngagementIncrease Brand AwarenessGood Content
• What Topics Are You Going To Write About?• What is Expertise, Passion, & Mission?
Website Traffic, Generate Leads, Sales
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What is Marketing?
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Here’s What!Marketing 101 (in 1 slide)
Who is your Market?BrandingWhat is your Mission? - Why Are You in Business?• Simon Sinek TED Talk - goo.gl/4OMRpr
Manage your Message – Takes Time and EffortFeatures vs. BenefitsMarketing is Not Selling!
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Get to Know the Outside Inn
History
Mission
A Bit about the Hospitality Industry
Locally Focused Marketing
Learn more at Outsideinn.com/about-us/
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http://outsideinn.com/blog/hallmark-movie-the-christmas-card-locations.htm/
The movie “The Christmas Card” brings visitors to Nevada City.
Match your blog content to the market!
What’s Interesting & Relevant?
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• Look at past blog posts to see if they can be updated
• Add text to images to bring blog content to life
• Create Pinterest friendly images
• Pin and drive traffic to blog• http://outsideinn.com/blog/best
-of-nevada-county-hikes.htm/
What Works?
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What do People Love?Epic Outside Inn Blog Giveaway
• Encourages local businesses to donate items
• Visitors must comment to enter
• Sharing on social media doubles your chances
• Very popular because people win great stuff!
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Make a Blog the Hubof your Online Marketing
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Blogging BasicsBlog Should Be On your WebsiteUse Keywords in your Blogs (Don’t go nuts)
Set a Goal for Frequency of PostsPlan Out your ContentCheck Spelling and GrammarPromote in Social Media
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Find your Audience, Plan your ContentWho’s your Audience?
Fish Where the Fish AreBrainstorm Interesting TopicsKeyword ResearchSurvey Your CustomersSocial Listening Tools• Google Alerts, Topsy.com, SocialMention.com
Check out:http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
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Blogging Tips and Tricks
Answer Questions• Questions Audience is Asking and Should be AskingCross Promotion and Co-MarketingContests and GiveawaysUse Blog to Create Content on your WebsiteUse Stock Photography
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Why use WordPress?• Easy to Use• Lives on your Website• Free• Many Theme Options – Many are
Free• SEO Friendly• Plugins & Widgets• Lots of Support
A Few Words about WordPressWordPress is a free and easy to use tool
to build websites. www.wordpress.org
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WordPress Support and TutorialsLearn How to Blog and Use WordPress http://becomeablogger.com/
Thousands of Free Themeshttp://wordpress.org/extend/themes/
Big list of WordPress Tutorialshttp://www.syntaxxx.com/15-best-wordpress-tutorials-for-beginners/
List of WordPress Articles including Setup, SEO and Backup http://www.siteground.com/tutorials/wordpress/
Detailed Tutorial on How to Use WordPresshttp://youtu.be/G8o8u7OtuZY
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Blogging and SMM References
Create compelling content for your blog – Lots of ideashttp://www.copyblogger.com/
Blogging glossary (including dofollow/nofollow)http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-blogging-terms/
21 Tactics to increase blog traffichttp://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic
7 tips to increase your blog commentshttp://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/
Tips and lots of links for small business ownershttp://www.successfulblogging.com/essential-blogging-tips-from-2010/
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More Blogging and SMM ReferencesWhy a blog should have an editorial policy
http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html
Blog Commenting to increase PageRank
http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to-increase-page-rank/
How to find dofollow blogs:http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/
Ad Age list of top marketing blogshttp://adage.com/power150/
2011 review of best blogging softwarehttp://blog-software-review.toptenreviews.com/
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THANK YOU AND HAPPY BLOGGING