Download - BlogWell San Diego Social Media Case Study: State Farm Insurance, presented by Kelly Thul
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Social Media - Balancing Act
February 2010
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Social @ State Farm
Balancing act: risk vs. reward
Balancing act: personal vs. professional use
Balancing act: internal vs. external
Questions
Outline
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State Farm does stuff with Social Media?
Really?
Really!
Social @ State Farm
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External Blog
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March 2, 2010 6
Photo Sharing
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YouTube
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Facebook – Corporate Page
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Facebook – Careers Page
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There are both. Both very real
You need to understand them
Your leadership needs to understand them
Mitigation can assist in balancing
Understand the risk of NOT participating
Balancing Act: risk vs. reward
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Balancing Act: personal vs. professional
Provide clear guidelines, expectations
Emphasize transparency
Provide an easy path to ask questions
Leverage existing policy, remind people it still applies
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Balancing Act: internal vs. external
Provide clear guidelines, expectations, education
Even though the activity is similar -objectives, audiences, tools are different
Trust but verify
Leverage existing policy, remind people it still applies
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Questions?
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