Download - Blow Me Away Blogging
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Blow Me AwayBlogging
@mike_arnesen Download: slidesha.re/10i6Y3r
But not EVERYONE does.
OMG. I love
blogging.
I LOVE blogging.
Because blogging is hard!
@mike_arnesen #SMX #23A
It takes
creativity and
passionand
TIME.
@mike_arnesen #SMX #23A
But when you make it work…
...you can blow
minds!@mike_arnesen #SMX #23A
That’s what we started doing
and I want to tell you how
so you can do it, too.
@mike_arnesen #SMX #23A
@mike_arnesen
This was our traffic for years.
Then we stepped up our game.@mike_arnesen #SMX #23A
8 Takeawaysfrom a True Story
of 800% Blog Growth
@mike_arnesen #SMX #23A
#1 Blog Frequently & On Schedule
Give your readers a reason to come back again and again!@mike_arnesen #SMX #23A
#2 Incentivize Your Team
Incentives = special recognition and/or bonuses
@mike_arnesen #SMX #23A
#3 Let Your Audience Do The WorkB
oom
!Ideas can be hard to come by. They don’t need to be.
Find out what people want to know.
@mike_arnesen #SMX #23A
#3 Let Your Audience Do The WorkThis is pure gold!
Check Quora, Reddit, comments,
and other related communities.
@mike_arnesen #SMX #23A
#4 Find & Exploit Opportunity Gaps
See what peoplesearch for.
@mike_arnesen #SMX #23A
#4 Find & Exploit Opportunity Gaps
How are the results?
Could you do better?
Then this
@mike_arnesen #SMX #23A
@mike_arnesen #SMX #23A
#4 Find & Exploit Opportunity Gaps
Write the result Google wants…
..and the spot is yours!
#5 Leverage Google Authorship
Visibility
CTR
Traffic
Branding
Trust..and more
Learn how to setup Authorship: bit.ly/SW47Hs
@mike_arnesen #SMX #23A
#6 Optimize Your Meta
Every. Single. Time.1. Title
2. Description
3. OG:image
Test search result display: bit.ly/SfVo4e @mike_arnesen #SMX #23A
@mike_arnesen
#7 Include FASS Buttons
FastActionSocialSharing
IT JUST WORKS.
@mike_arnesen #SMX #23A
#8 Don’t Rely on Random Acts of Blog
Random bursts off effort don’t produce sustainable results.
Planning is key, so use a content calendar.
@mike_arnesen #SMX #23A
RecapFrequent & scheduled postsIncentivize contributorsLet your audience helpFind SEO opportunity gapsUse Google AuthorshipOptimize meta tagsInclude FASS ButtonsConsistency & planning
@mike_arnesen #SMX #23A
Mike ArnesenSenior SEO @ SwellPath
Twitter: @mike_arnesen
G+: mikearnesen.com/gplus
Site: swellpath.com
Download: slidesha.re/10i6Y3r
Thank You!
