Download - Blue Apron presentation
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Blue Apron Company Blue Apron Company PresentationPresentation
Boyang ZhuBoyang Zhu 12/11/1312/11/13
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ProductProduct• Prepared ingredients with recipesPrepared ingredients with recipes• Emphasizes healthy options and local Emphasizes healthy options and local
growersgrowers• Online ordering and subscription optionsOnline ordering and subscription options
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History and FinancialsHistory and Financials• Founded in August 2012 with $800,000 seed fundingFounded in August 2012 with $800,000 seed funding
• February 2013: $3 million Series A fundingFebruary 2013: $3 million Series A funding
• August 2013: $5 million Series B fundingAugust 2013: $5 million Series B funding
• Currently shipping 100,000 meals per month at Currently shipping 100,000 meals per month at $10/meal$10/meal
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Secret SauceSecret Sauce …heh…heh
• Online meal planning and orderingOnline meal planning and ordering
• Reduces wasteReduces waste
• Healthy and freshHealthy and fresh
• Portion controlPortion control
• Reduces grocery shopping timesReduces grocery shopping times
• Teaches basic culinary skillsTeaches basic culinary skills
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OnlineOnlineOrderingOrdering
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BlogBlog
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RecipesRecipesCardsCards
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SummarySummary
• Healthy and freshHealthy and fresh
• Reduces shopping timesReduces shopping times
• Teaches culinary skillsTeaches culinary skills
ProsPros
• $10/meal is expensive$10/meal is expensive
• Portions can be smallPortions can be small
ConsCons